beauty . News & Events

Take Two: Jaclyn Hill Is Ready To Relaunch Her Beauty Brand

Second time's a charm?

Lately, beauty gurus have been giving us more than makeup and skincare tips — the community has also been a major source of hot gossip. And this year, one of the juiciest and biggest issues was about Jaclyn Hill's So Rich Lipsticks.

ICYMI, the popular YouTuber released an array of nude lipsticks under her namesake brand. It was sold out within a few days, so things seemed to be going great for the budding makeup mogul... that is until the complaints came pouring in. 

It didn't take long before other beauty gurus started reviewing the lipsticks and found that some bullets were contaminated. Reports include finding long hair strands (with some accusing the brand that it was not even human hair but actually rat hair), pieces of small plastics and fingerprints on the cream lipsticks. However, instead of immediately recalling the products, Hill went on to defend the products and insisted that they're 100 per cent safe to use. At one point, she said that the stray strands are just actually fibres from gloves used in the lab where the products were made.

The tea didn't stop there. Another makeup guru, Marlena Stell, came forward and spilt deets on the issue. She said that Hill was already warned about the issues regarding the lab's manufacturing process as Stell herself has experienced those while developing concealers (which never got released due to problems) for her own beauty line. Eagle-eyed netizens also spotted Hill briefly finding "fuzzies" while showcasing her product on an Instagram Story. 

After all the backlash, Hill eventually issued full refunds for anyone who purchased the lipsticks. She also went under the radar for a while and deactivated her social media channels. But if there's anything we learned about influencer scandals, it's that they will inevitably make their comeback. For Jaclyn Hill Cosmetics, it's sooner than we expected. 

Just shy of four months after the whole debacle, the makeup guru has hinted about the relaunch of her makeup line. A few hours ago, her beauty brand's Instagram account posted a video with the caption, "The future is bright. ✨ 11/26/19 #Jaclyn". The comments section is mixed, with some saying that Hill deserves a second chance while others say that they won't trust the brand again. 

Will she and her beauty brand be able to rise from the ashes? Well, it's hard to say but one thing is for sure, the lipstick contamination issue is still fresh on everyone's mind judging from how people reacted to Hill's Halloween costume, which pokes fun at 'cancel culture'. While that's indeed an issue of its own, many people, including fans, pointed out that she wasn't "cancelled" for something trivial and she was called out because of a health hazard. 

Considering that developing new products can sometimes take years, relaunching this month may be a bit too early. But who knows, maybe this time Hill will be able to redeem herself. Stay tuned!

(Cover photo from: @jaclynhillcosmetics)