Japanese Beauty Trends For A Quirky Fun Look | Clozette

Feel like your everyday makeup is getting a little more boring? If you’re stuck in a beauty rut and have no idea how to make things a bit more unique, why not look over to our neighbours in East Asia for inspiration? J-beauty’s finally getting the worldwide attention it deserves and the quirky and fresh aesthetic of their vibrant beauty scene is totally worth copping. Go beyond your comfort zone. Instead of sticking to your neutrals, switch up your routine by checking out Japanese beauty trends that’ll add colourful fun to your day.

A different kind of bold

Like their Western counterparts, the beauty lovers of Japan aren’t afraid to go bold — glossy and striking pinks, reds, and oranges are a popular choice colour for their lips. But if in Western-style makeup, we’re used to lining the lips for a more emphasised pout, here in the East, the colour comes with a blurry effect for a more health-infused look.

Simply flushed

Add more colour to your face by applying heavy strokes of bright blush. You can go along the byojaku or “sickly” trend by applying it right under your eyes to mimic the reddish puffy skin you have when sick. But if you’re not into that, go for the subtler igari or “drunk blush” by extending your flush to cover most of your cheeks. Either of this two will give you a more doll-like appearance that’s totally kawaii (cute). 

Stick to one

Avoid rushing when doing your makeup in the morning. Instead of spending time choosing which shades to wear and blending them to perfection, go for a monochromatic look instead. This Japanese beauty trend is exactly how it sounds like — stick to just one shade for your eyes, cheeks, and lips. For a fresh and youthful look, pick a bright warm shade that goes with your skin tone.

Striking eyes

Ditch the traditional black or brown eyeliner. Sure, it’s your trusty fave for a more natural look. But if you want to be a bit more adventurous when it comes to your make up, try to outline your peepers with striking colours instead. Coloured eyeliners are one of the most popular Japanese beauty trends to come this year. Options are endless. You can go for red for a fierce look or for a blue shade for a bit of futuristic touch.

A final touch

If you want to go the extra mile, add a few embellishments to your daily look. Choose something you think would fit your vibe for the day. If you’re going for cute and feminine, stick flower-shaped details right under your eye. Or if you’re going for a more sophisticated glam, perhaps rhinestone makeup would be perfect for you. Remember to keep it subtle by sticking to small pieces so it’s still appropriate for a casual day.

(Cover photo from: @shuuemura)

Next, complete your look with J-beauty brands that are insanely chic.



Move over, jelly nails — a new trend in town is coming for your crown. Sea glass nails are the trendiest manicures among Instagram's nail-a-holics. Very reminiscent of the jelly nails trend, it gives last season’s trending manicure a sophisticated twist. The main differentiating feature: the finish. Jelly nails are shiny and glossy while sea glass nails are more opaque by using a clear matte topcoat. Ahead, some nail inspo on how to customise this trend for your personal taste.

Classic Sea Foam Green

Amp up the mermaid vibes with a classic seafoam green shade. The trick is to choose a “see-through” colour in a pastel hue to achieve this manicure. One perk of this manicure is that it’s still subtle and classy enough for work. Just don’t get distracting while typing on your work computer!

Rainbow Coloured French Tips

Yes, you can do every colour on the rainbow. From pale reds to purples, sea glass nails offer an endless host of possibilities. It doesn’t even have to cover your entire nail; take a look at this French tip iteration of the trend.

Flecks of Glitter

A sea glass manicure doesn’t have to be completely matte. You can have some subtle glitter and shine with your choice of base colour underneath the topcoat. Finish it off with some gems on the cuticles for added bling.

Iridescent Nails

Not of a fan of the translucence? Stick to your regular pastel polish, layer on some iridescent glitter polish, and seal it in with a matte topcoat. Nails any mermaid would still be proud of, in our opinion!

Acrylic Nails

If you’re one for experimental style, try this trend with acrylic nails. The added length and thickness will improve the overall look of this manicure. It also delivers that smooth, filmy quality of real sea glass —definitely a good recipe for Insta-worthy nails.

(Cover photo from: @jessicawashick)

Not a fan? Click here for some timeless manicures.



Primers are an integral part of today’s beauty habits because these products make putting cosmetics easier and also make them last longer. Think of primers as chic undergarments — you don’t really see them when you have your clothes on but they make you feel secure. 

But just like any beauty product, one can’t just use any type of primer and hope for the best. The good news is that makeup products in the market these days are quite detailed when it comes to the ingredients. So what beauty primer works best for Asian skin — for Asian weather? We’ve chosen some of our favourites below. 

Etude House Of Beauty Shot Face Blur with SPF33

Primers For Asian Skin - Etude House

SGD27.90/~USD20 (etudehouse.com)

This lightweight cream provides a “blurring” effect that instantly makes skin smooth and ready for makeup. This works best with skin that has small blemishes like pores and can instantly minimise them to make your complexion looking extra smooth. 

Innisfree no-Sebum Blur Primer

Primers For Asian Skin - Innisfree

SGD15/~USD11 (innisfree.com)

This beauty product is a favourite among many women because of its ingredients: Jeju natural mineral and natural originated mint. The ingredients are known for instantly calming the skin (especially the sensitive ones) and help the complexion get primed for other cosmetics. 

Smashbox Original Photo Finish

Primers For Asian Skin - Smashbox

USD36 (smashbox.com)

This primer is one of the most popular products in the market today. It has become such an effective product that Smashbox actually came out with more variants that match different skin types. The original blend, however, remains to be one of the best today because a small application instantly creates a silky outcome. 

Chanel Le Blanc De Chanel

Primers For Asian Skin - Chanel

USD48 (chanel.com)

This product’s Multi-Use Illuminating Base creates a nice matte finish when applied which also becomes dewy and a tad shimmery as the day goes. Definitely a must-have for anyone who dreams of having glowing skin.