Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.
Fashion wasn't Josie Natori's first love; surprisingly, it was corporate finance. After a thriving career at Wall Street, Natori wanted to search for another challenge to conquer. She considered many ventures before making a bold move to settle in the fashion territory. Her strategy was to showcase the Asian aesthetics she grew up with and add a touch of Western inspiration to create a unique and distinct style. The design philosophy proved to be successful. For over 40 years now, this has been the core identity of the Natori brand.