New Beauty Picks To Get Your Hands On This July | Clozette

Entering the second half of the year feels a lot more exciting knowing that new beauty arrivals are headed our way. Not only does a little retail therapy help perk up our mood for the rest of the month, but it also motivates us to invest more in self-care. So to help you decide what to pick up from the shelves on your next spree, we've lined up the freshest beauty picks landing in the region this month for you to keep your eyes peeled for. 

Shu Uemura Rouge Unlimited Nobara Collection

SGD25 to 38/~USD18.35 to 27.90

Shu Uemura's new lippies invite you to channel your inner wild rose and embrace your freedom with their Rouge Unlimited Nobara Collection. Taking inspiration from nobara or a Japanese wild rose, their new collection features cool to warm alluring brick shades for your lips, cheeks, and eyes. Play around with soft purples, earthy reds and mid-tone pinks that give that 'My Lips But Better' vibe with a hint of boldness and sultriness. 

YSL Beauté Vernis À Lèvres Water Stain

July 2019 Beauty Launches - YSL Beaute Water Stain

SGD52/~USD38 (

Give your lips a nice glossy finish minus the stickiness with YSL Beauté's latest lip colour. Get a high-shine look that's long-lasting, comfortable and with intense colour payoff with its 18 new shades of nudes, oranges, pinks and reds that has hues to match all skin tones. 

Giorgio Armani Ecstasy Lacquer

July 2019 Beauty Launches - Giorgio Armani Ecstasy Lacquer


A woman can never have enough lipsticks. Why choose between the shine of a lacquer, the pigment and wear of a tint and the comfort of a bullet lipstick when you can have them all? That's what Giorgio Armani's Ecstasy Lacquer is all about. Expanding its 13 shades with three more captivating colours, this lipstick invites you to go bold and vivid with up to five layers of buildability sans any breaking, crusting, or feeling heavy on the lips. 

Origins Clear Improvement Oil-free Moisturiser with Bamboo Charcoal

July 2019 Beauty Launches - Origins Clear Improvement Pore Clearing Moisturizer with Bamboo Charcoal


Known for their pore-purifying products and refreshing masks, Origins has released a new product that might just be your next obsession. Expanding their Clear Improvement range with their latest Oil-Free Moisturiser with Bamboo Charcoal, Origins specially created this for those with blemish-prone skin looking for a reliable product that's gentle yet effective. It's also formulated with one per cent Salicylic Acid as well as other advanced hydrators to ensure all-around care for your face.

Estée Lauder x Duro Olowu Collection

July 2019 Beauty Launches - Estee Lauder x Duro Olowu Collection

SGD40 to 78/~USD29.37 to 57.25

Whether collecting limited-edition picks are your thing or you're simply on the lookout for new buys worth your wallet greens, this new Estée Lauder collection with definitely suit your fancy. In collaboration with Nigerian-born British fashion designer Duro Olowu, the beauty brand launches a range of products — from lipsticks to eyeliners to sculpting palettes — that spell freedom, individuality, and empowering confidence. Catch this on Sephora starting 22 July 2019 and on Estée Lauder counters and LAZADA starting 5 August 2019 for a limited time only.

Eve Lom Moisture Cream

July 2019 Beauty Launches - Eve Lom Moisture Cream


Looking to treat your skin with something lovely and luxe? Eve Lom's new Moisture Cream may just be the thing for you. Soft and creamy to the touch, this lightweight product uses next-generation hyaluronic acid called PrmalHyal Ultrafiller to ensure your skin is hydrated and plump; it also helps your skin give off a healthy and dewy glow with consistent use. This pick also boasts anti-pollution properties that will help protect your skin against the damaging effects of harsh daily commute. Worth the investment, don't you think?

Innisfree BT21 Limited Edition Collection

July 2019 Beauty Launches - Innisfree BT21 Collection

SGD29 to 34/~USD21.30 to 24.96 per set

Love LINE FRIENDS' most adorable characters? Then watch their new IP (intellectual property) characters BT21 come to life in Innisfree's best-selling products. Gracing the volcanic cluster line and cleanser set's packaging along with adorable promotional gifts are Koya, RJ, Shooky, Mang, Chimmy, Tata, and Cooky. Your purchases are also subject to a lot of promos and gift sets like receiving a BT21 magnet set or limited edition beach towel so make sure you drop by your nearest Innisfree counter soon. 

Kiehl’s Made Better x John Legend Limited Edition Rare Earth Masque

July 2019 Beauty Launches - Kiehl's x John Legend Rare Earth Masque


Grammy-award winner John Legend teams up with Kiehl's for a product that wouldn't just make your skin swoon (like your heart would for Legend's top hits) but also supports a bigger cause. Housed in a jar that's made of 30 per cent post-consumer recycled plastic and labels made from repurposed coffee bean bag fibres and recycled waste, this limited-edition Rare Earth Masque promises to purify skin and minimise the appearance of pores with its sustainably obtained ingredients. This product is to show awareness of Kiehl's "Made Better since 1851" philosophy, where they pursue sustainable product production, sourcing and give back to the community per sale of a Made Better sealed product. 

AHC Black Ampoule Mask Range

July 2019 Beauty Launches - AHC Black Ampoule Mask Range

SGD27.50/~USD20.19 each

The world's love for sheet masks isn't going away anytime soon so we say if there's a new mask to try, go for it. Our latest suggestion? These intriguing Black Ampoule masks from K-beauty brand AHC. Choose between Black Pearl or Black Rose (or take them both home) to treat your skin. It has a Microfluidic Dispersion Technology that helps your skin absorb and maintain the nutrients your sheet mask provides. Made from 100 per cent coconut charcoal that has purifying and clearing effects, your skin will definitely feel pampered with these masks on your beauty routine. 

USB rechargeable Skin Inc Optimizer Voyage Tri-Light++

Price unavailable

Have this award-winning beauty gadget from Skin Inc.? Or maybe you're looking to invest in one? Well, here's some good news: it's getting an upgrade! No more external batteries are needed to operate the Optimizer Voyage Tri-Light++ as it now comes with a USB charger and a sleeker chrome finish for a classier appeal. This is in line with the brand's aim to become more sustainable, taking out disposables into the equation while maintaining an elevated at-home facial experience. Cool, right? 

(Cover photo from: @shuuemura)

If you're in Malaysia, we've got a dedicated shopping haul guide for your skincare here



Whether or not you have a signature look, there's always room to explore, experiment, and empower yourself more through makeup. Its playful and bold nature never fails to inspire us to create countless looks both within and way outside our comfort zone. And it is in this same principle that THEFACESHOP launched VDIVOV — a professional makeup brand housed under LG Household and Health Care — in their recent Beauty Central pop-up event. 

VDIVOV On-ground event photos

Left: Beauty stations are present in the pop-up event for us to try VDIVOV's most exciting picks; Right: a makeup demo was also held by one of THEFACESHOP's official makeup artists to demonstrate fun looks one can create with VDIVOV's stellar lippies

Following a "Beauty Contrast" philosophy, VDIVOV's aim is to deliver a beauty line that offers versatile products to match contrasting looks — from simple and casual daily makeup to however bold and glamorous you can imagine. This is to help every woman maximise their makeup experience depending on their mood, preference and perspective on beauty. Plus, they stray away from the usual subtleties (like soft pigment and more natural colours) associated with K-beauty, so you'll definitely get flashier options in their range.

VDIVOV Product Line

Some of their most covetable products that are now available in SG include the Lip Cut Rouge Velvet Lipstick that promises a long-lasting high-pigment finish; the Lip Cut Shine Gloss that delivers a pearly, radiant pout along with moisturising benefits; the Double Stay Cushion that promises smooth, second-skin-like finish without compromising coverage and longevity; and the Double Stay Dual Concealer that has both stick and liquid formulas in its dual-ended design for a more flawless base. We're definitely sensing a new K-beauty fave in this one!

Ready to start hauling fresh picks that will fit your every mood? Catch the best of VDIVOV in major THEFACESHOP beauty counters in Singapore. 



Most of us assume that once a product hits the shelves, it's completely safe for consumption. But if there's anything we learned from recent exposés and ingredient analysis by experienced beauty enthusiasts, it's that some products that may pose harm to consumers can still find its way in the beauty market. However, most of the time, the issue is not as simple as black and white — sometimes it involves neons. Confusing? Stay with us.

While beauty products that contain blatant illegal substances such as high amounts of mercury are automatically recalled or seized by the authorities, others which have ambivalent safety standing can be cleverly marketed and pass standards via loopholes. 

Just recently, Instagram account Estée Laundry spotted something shady with the newly released Huda Beauty Neon Obsessions Palettes. Yes, they were not explicitly advertised as eye palettes but most of the promotional images feature the shades from the palette being used on the eye area. But the thing is, at least in the United States, these palettes were labelled "not intended for the eye area" (in small font text, mind you) on the back of the packaging along with its ingredients. 

It turns out, some of the pigments used to create the neon shades are not yet approved by the USA Food and Drug Administration. But here's the catch, it's deemed safe for use in the European Union and in some countries in Asia. So some people think it's just nitpicking, and the result of a slow process to update their approved ingredients list.

But Huda Beauty isn't the only popular brand to experience this. Urban Decay also ran at the same problem with their Electric Pressed Pigment Palette which, as you may notice, was never marketed as an eyeshadow palette but was just a multi-palette. 

As always, netizens are divided with their reactions on this news. Instagram user @musicandflowers_21 commented in response to Estée Laundry's post, "It doesn’t bother me in the slightest —  because as far as I’m aware, the regulations that state it’s not safe for eye use doesn’t apply in the UK and Europe. I think if it wasn’t really safe, surely we’d have the same rules as the US? It’s always something I’ve viewed as the FDA being very very overprotective about, similar to the way they view SPF as a drug."

On the other hand, others are not so happy that some brands are not properly disclosing warnings. "I just think that information should be transparent. Maybe these regulators don't update their benchmark quite as frequent but, when a company hides from the customer such warnings — that's just not cool. It's like your lover cheating on you emotionally but not telling you because he/she thinks that it isn't harmful to the relationship or to the other person. I want every information to be transparent. Period," says Instagram user @rakhikumari01

So the question remains, are these safe to use? Just as there are different safety standards per location, it does depend on several things such as your personal skin type. What may be okay to use for some can be extremely irritable for those with sensitive skin types. However whatever your skin condition may be, keep in mind that when it comes to beauty products or anything you put on or into your body, it's always better to be completely safe than sorry.