A brand known for its brilliance and glamour, Swarovski
welcomes Karlie Kloss
as their new ambassador for the Be Brilliant
campaign. Be Brilliant is a creative exploration of how Swarovski helps women light up the world and feel irresistible in any occasion.
For this campaign, Karlie and Swarovski created a quirky video shared on social media channels, including YouTube and Instagram, which captured the supermodel in a natural and casual mood. Set in New York City at the Standard High Line Hotel, the story features Kloss' stylish transition throughout the season, shot by the British photographer Craig McDean.
“Karlie knows how to capture the moment, perfectly embodying what it means to be a modern and multi-faceted woman. She does not play a role, she is herself. Her natural beauty and energy is enhanced by the light, reflections and captivating sparkle of a selection of pieces from the Fall/Winter 2016 collection.” - Nathalie Colin, Swarovski’s Creative Director
Starting in Fall/Winter 2016, the entirety of the campaign captures a variety of versatile looks, from everyday chic to high glamour.
“It's an honour to join the Swarovski family and to be a part of the brand's long history of bringing elegance to women through brilliant, unique designs.” - Karlie Kloss
This campaign is truly something to look forward to.
Find out more about Karlie and Swarovski's #BeBrilliant campaign here.