About five days ago, Kim Kardashian launched her "ultimate body perfecting secret," which was revealed to be a body foundation. It's not groundbreaking; it's far from innovative (Sally Hansen has been selling Airbrush Legs as early as the noughties and Huda Beauty launched a similar product two months ago), and yet the reaction to its release is very, very strong.
How come? Well, people are divided. Some are saying that the body foundation is unnecessary and just perpetuates impossible standards of beauty. Actress Jameela Jamil is one of the most prominent figures to slam the KKW Beauty Skin Perfecting Body Foundation. In a tweet, she expressed her distaste for the product and encourages her followers to just "save money and time" rather than buying and using Kim Kardashian's latest launch.