About five days ago, Kim Kardashian launched her "ultimate body perfecting secret," which was revealed to be a body foundation. It's not groundbreaking; it's far from innovative (Sally Hansen has been selling Airbrush Legs as early as the noughties and Huda Beauty launched a similar product two months ago), and yet the reaction to its release is very, very strong.
How come? Well, people are divided. Some are saying that the body foundation is unnecessary and just perpetuates impossible standards of beauty. Actress Jameela Jamil is one of the most prominent figures to slam the KKW Beauty Skin Perfecting Body Foundation. In a tweet, she expressed her distaste for the product and encourages her followers to just "save money and time" rather than buying and using Kim Kardashian's latest launch.
Even the comments section of Kim Kardashian's posts about the newly launched body foundation became a platform for some not so friendly debate. Some users are leaving remarks that disapprove not only of this 'controversial' product but of makeup in general. "Insecurities wouldn't exist if makeup doesn't exist," says one netizen. But is it really true? And does Kim Kardashian's Body Foundation really deserve the flak it got?
I don't think so. The way I see it, using the KKW Beauty Skin Perfecting Body Foundation is no different from using colour-correcting creams, concealers and even face foundation. It's a personal choice that no one should be pressured to do (or not do!).
In an ideal world, we'll all be accepting of ourselves and never feel bad about any aspect of our being, but that's not the case. For some people, putting on makeup to camouflage imperfections like pimples, undereye bags, hyperpigmentation or, in Kim's case, Psoriasis makes them feel better and more confident. Meanwhile, others like Winnie Harlow found empowerment in embracing their skin condition. To each their own, as they say.
Just because a celebrity uses a particular beauty product doesn't mean that we are all obliged to follow. We all have the right to decide how our face and body should look like. Kim K. is simply giving us an option, but ultimately, it's your choice.