beauty . Feature

2 Easy Steps To Strengthening Your AM-to-PM Beauty Routine

Protect and reset with Kinohimitsu

There is no straightforward answer when it comes to building a comprehensive day-to-night beauty routine as it ought to cater to your skincare and lifestyle needs. However, if you’re a skincare enthusiast who’s ready to go beyond the essential steps of ‘cleanse, tone and moisturise’, we have two bonus steps for you to give your skin (and body) all the TLC it requires to look its healthiest and happiest.


AM: Take your sun protection seriously


From exfoliating acids and hydrating serums to AI-powered beauty devices, there are plenty of new, innovative formulas and offerings in the market that entice us to rethink our approach when it comes to taking care of our skin. Even then, we shouldn’t lose sight of one of the most important steps in our AM routine that deserves more attention than ever: sun protection.


Kinohimitsu purple UV-Bright Drink

Protect your skin against harmful UV rays with the Kinohimitsu UV-Bright Drink.


Turns out, the sun’s harmful UV rays — instead of age — are known to be​ the cause of our skin’s discolouration, wrinkles and spots​. Hence, whenever we expose ourselves to the sun without ample sun protection, we’re allowing its UV rays to produce free radicals that attack our skin cells and diminish our skin’s radiance, which eventually leads to premature ageing.


With this in mind, consider prioritising and strengthening your sun protection with ​Kinohimitsu’s UV-Bright Drink. ​Referred to as “Youth and Beauty in a bottle”, the Kinohimitsu UV-Bright Drink is an effective way to restore your skin’s fairness; not only on your face but on other areas of your body as well.


How to: ​Kick start your mornings by taking a bottle of UV-Bright before you step out of the house or begin your daily work-from-home routine. This functional instant 50ML-per-serving drink provides UV protection for up to nine hours. Plus, it breaks down melanin in the skin and inhibits the formulation of new melanin to help with skin brightening.


Rich in Grape Seed Extract and skin brightening ingredients such as Grape Polyphenols, Apple Polyphenols and Vitamin C, this drink has the potential to help your skin look brighter, clearer and more youthful and luminous in just six days.

PM: Allow your body to reset and recharge fully


Having realised the benefits of pampering oneself with a soothing, self-care ritual every evening, you’ve since embraced several beauty treats along the way too, be it unwinding with hydrating bath bombs or waking up to nourished skin with an overnight mask. Now that many of us are more time-starved than before in this new ‘normal’, it’s also worth considering getting more out of your daily shuteye with a skin rejuvenating, sleep quality-boosting essential.


Kinohimitsu purple Collagen Nite Drink

Wake up to radiant, well-rested skin with the Kinohimitsu Collagen Nite Drink.


After lighting your favourite scented candle and lathering rich creams all over your face and body (don’t forget your neck!), you are close to readying yourself for a restful evening ahead. To step up on your nighttime routine, try ​Kinohimitsu’s Collagen Nite Drink​.


How to: ​Drift off to slumberland every evening after​ ​taking a bottle of Collagen Nite. This drink comes in a 50ML-per-serving bottle as well and is designed to improve sleep quality, boost regeneration to rejuvenate tired-looking skin and help you wake up to radiant skin after a good night’s sleep.


Featuring an advanced formula of the functional beauty and health brand’s Collagen Diamond Nite Drink, the Collagen Nite comes with an additional spinach and catechin (green tea extract) ingredient and a higher dosage of active ingredients from its existing formulation. Furthermore, it contains 5,300MG of Marine Collagen, GABA, Tryptophan and other phytonutrients as well.


Congratulations, you’re well on your way towards achieving stronger, healthier-looking skin.



Click here to get both Kinohimitsu UV-Bright and Collagen Nite for SGD69.90 (original price SGD89.80). Other promotions are available in Watsons, Guardian, Lazada, Qoo10, Shopee, Taobao and Kinohimitsu retail stores.