KL Fashion Week Designer Spotlight: THAVIA | Clozette
Providing an affordable option for runway-ready looks, the women behind THAVIA set out to create a fashion label that is accessible, affordable, and catered to the tastes of self-driven and independent women. Established in 2015 by Tengku Chanela Jamidah and Angie Lai-Tay, THAVIA's collections give the everyday women access to pieces with the flair of high couture but are easy to wear day-to-day.

When asked about the progression of the label's designs, the ladies said "The previous collection was inspired by the highly feminine Parisian trend featuring ladylike silhouettes such as fit and flare dresses and tops, full tulle skirts, as well A-scape style blouses. This was followed by a collection inspired by high-street style that comprises of a range of street fashion catered to empowered women seeking trendy and chic styles."



With the label set to showcase their latest collection at Kuala Lumpur Ready To Wear Fashion Week this August 2016, we caught up with the two ladies behind THAVIA and got them chatting about what it was like to set-up THAVIA, their design aesthetic, and what we can expect at their upcoming runway show in Malaysia.

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Describe your fashion journey. What made you both embark on launching THAVIA? 


We are both fashionable ladies busy with our businesses and children, and we found it hard to find easy but runway worthy items that can take us from meetings to school. THAVIA was born from that lack of runway-to-everyday pieces that wont break the bank. From day one, it was very important to us to keep prices at an affordable point for customers to be able to update their closet frequently. 

Your label aims to dress women you both identify with, particularly self-driven women. How did that design/style direction come about? 

We love to dress women we identify with - self driven women who juggle multiple roles at home and at work, while not forgetting to treat herself with love and respect. Work life and daily family life are seamless for the current working lady. In today’s digital social media constant push, we are always inspired by style icons, business women, and beautiful lifestyle images to improve our own lives.
On that note, how would you define an independent and self-driven woman?

Someone who knows her strength and weaknesses. And strives for their goals despite challenges that arrive along the way. Someone who earns her own income and does not need encouragement from anybody but herself. Someone who is courageous and brave about everything she does in life. 


What has been the best part about launching THAVIA, and what has been the most challenging? In what ways do you think THAVIA have grown since your launch last year?


The best part is hearing from our customers that they can't wait for our new stuff to be released and personal messages from friends to pre-order what they see on our Instagram. It's definitely encouraging to know that your friends keep on supporting you, not once but every time something new lands. It shows that we are doing something right with our designs, quality, and price point.

What has been the most challenging? You could say everything! But really it's production as we are very particular about the end result, how it finishes, how it falls, and the fit.


What should people expect from your runway show at KLFW. Is there a certain design philosophy or look you'll be conveying on the runway? 


Feminine strength. Every piece can be somehow incorporated into your current wardrobe, staples that you will be able to wear daily, and a strong sense of empowerment and movement. 


What can we expect from THAVIA in the coming months/years. Where do you see your brand headed?


We will be growing our point of sales for easy access regardless of which city you live in. Our idea is to create different looks for our point of sales to suit our customer’s needs. We also don’t see ourselves as mass producers, we like to keep our designs wide but the quantity kept small with a constant drop in stores.

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Accessories can complete an outfit in the most glamorous ways. Even the barest looks can be transformed when a single neck-piece or a pair of dazzling earrings are added to the ensemble. That's why when our favourite designers come together to create a collection of amazing jewelry pieces, we can't help but gush over their newest releases.

For Autumn/Winter 2016, Atelier Swarovski presents new collections from designers Peter PilottoRosie AssoulinJean Paul Gaultier, and Ye Mingzi, alongside the continued evolution of the Core Collection.



Inspired by some of the world’s most beautiful rivers and the aesthetic connections flowing between water and crystal, Atelier Swarovski continues to evolve and expand its Core Collection for Autumn/Winter 2016. With the focus once again upon the innovative application of crystal cuts in contemporary jewelry designs that can be worn from day to evening, the Core Collection features a range of styles in three lines inspired by the Moselle, Kalix and Nile rivers.

Nadja Swarovski, Member of the Swarovski Executive Board, commented: “These innovative and playful collections from Peter Pilotto, Rosie Assoulin, Jean Paul Gaultier and Ye Mingzi are the perfect showcase for our ongoing collaborations with some of the fashion and design world’s most inspiring and innovative talents. The Core Collection is such a strong, artistic expression of crystal, and this latest evolution finds such harmonious interplay between the crystal, the resin and the metal.”

So what are you waiting for? Give in to the glitz and glamour and indulge in the Atelier Swarovski Autumn/Winter 2016 Core Collection. 

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The Atelier Swarovski Autumn/Winter 2016 Collections will be available in selected Swarovski stores and independent retailers worldwide from September 2016.
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Sometimes, all we need is a helping hand to catapult our careers. Which is what AirAsia's Runway Ready Designer Search competition is all about -- in its 2nd year, they continue with their efforts to develop and empower young and talented designers across the region and create a platform to help them with their careers in the fashion industry. 


And after the announcements of the representatives from the Philippines and Singapore last April and May, now three aspiring Malaysian designers are closer than ever to their dreams as they have been chosen to compete and represent their home country in the Grand Finale of AirAsia Runway Ready Designer Search 2016.


The 3 designers were revealed after undergoing two rounds of judging during the Kuala Lumpur auditions, further deliberations, and the opportunity to meet and learn from Andrew Tan, founder of KL Fashion Week Ready To Wear 2016, and Alia Bastamam, renowned fashion designer.



Ryan Alexander Tan Shaur-An from ESMOD Kuala Lumpur, Ng Yi Xuan from SML Fashion Academy, and Loh Teik Lim from ESMOD Kuala Lumpur complete the list of the Top 15 in this region-wide competition and will battle it out this August in Kuala Lumpur with 12 other contestants from Indonesia, the Philippines, Singapore, and Thailand.

Plus, they will also stand a chance to walk away from the Grand Finale as AirAsia’s Most Promising Young Designer 2016 and prizes worth RM350,000 -- which include a confirmed show segment to showcase his or her full collection at KLFW RTW 2017.

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For more details about the AirAsia Runway Search, visit www.klfashionweek.com

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