Clozetters in Malaysia rejoice because Parkson Department Store in Pavilion Kuala Lumpur is bringing in SPAO, MIXXO, and WHO.A.U!
Not only has K-beauty taken the world by storm, Korean fashion brands are slowly strengthening their global presence, and there isn’t a better way to start that with casual clothes brands in sunny year-round Southeast Asia!
Right in the golden triangle of the capital of Malaysia, not one but three brands are coming soon. No specific opening date has been released yet, but we can expect it in time for pre-christmas shopping. Here are the three brands we spotted!
SPAO could be dubbed as the UNIQLO of Korea, offering very affordable basics from casual tees to suits and sportswear. The brand’s marketing game is on-point with their collaboration with leading Korean entertainment company, SM Entertainment. Featured as their endorsers are Super Junior, EXO, and FNC Entertainment’s AOA, bringing us a step closer to dressing up our boyfriends like our favourite K-Pop stars!
MIXXO is a women’s clothing brand targeted at women in their 20s to 40s. This brand claims its designs are made to fit Asian women. Their affordable yet relatively trendy designs are great especially for the working women in Asia. TaeTiSeo are currently the models of MIXXO, which make the brand even more attractive. Because, seriously, who wouldn’t want to dress like Girls’ Generation.
WHO.A.U, “who are you” is a casual clothing brand inspired by the “Californian dream” and can be compared to brands like Hollister and Abercrombie & Fitch. If you are into that Californian summer style, keep your eye out for their polos and hoodies. Also check out their Korean Instagram account for styling inspiration.
Which brand are you most excited about? Share it with us in the comments below!