LG’s First Beauty Tech Line Is Finally In Singapore | Clozette

We were recently invited on a trip to Seoul by LG so that we could get acquainted with the brand’s pioneer line of home beauty tools, ahead of its launch in Singapore.

At the Q and A for the LG Pra.L line

LG hosted a Pra.L introduction and Q&A session for Singapore media

On our first day, we embarked on an exploration of LG corporation and their portfolio of brands and products, and this only served to build up our anticipation for the moment we’ve been waiting for: an introduction to the Pra.L series of beauty tech products.

Launched in September 2017, the LG Pra.L first debuted in Korea before making its way to Hong Kong. Singapore will mark Pra.L’s third release country as LG feels that Singaporean consumers are trendy and fashionable as a whole, thus, offering good opportunities for useful market feedback.

Left to right: Derma LED Mask, Total Lift Up Care, Galvanic Ion Booster, Dual Cleanser

The LG Pra.L series currently comprises four devices designed to solve skin concerns we commonly face as we age.

Pra.L Dual Cleanser (SGD449)

LG Pra.L Dual Cleanser

Left: Dual Cleanser with Silicon Brush; Right: Fine Fiber Brush

One of the first key skincare steps we pick up as we enter our 20s is proper cleansing, especially when we begin wearing makeup and realise how cleaning off makeup is actually more important than putting it on.

The Dual Cleanser comes with two interchangeable brush heads: a silicon brush for daily gentle cleansing, and a fine fiber brush for weekly deep pore cleansing. It’s kind of like having a Clarisonic and Foreo rolled into one handy device and enjoying the best of both worlds, with adjustable cleansing settings that you can select based on your needs, such as when you only require a light cleansing or when you have heavy makeup to remove.

The UV lamp built into the Dual Cleanser’s cradle to sanitize the brush after each use is also a very nice touch, and the delightful voice assistance feature that accompanies every LG Pra.L device is extremely useful. Each prompt reminds you when to move on to your other cheek, nose, forehead, and chin, meaning you don’t have to exert even more mental energy tracking and pacing your cleansing ritual after a long, tiring day.

Pra. L Galvanic Ion Booster (SGD529)

As more women tend to consider investing in higher-quality skincare when approaching their 30s, a device that helps boost absorption and product efficacy sometimes comes into consideration. The Galvanic Ion Booster is designed to enhance skincare product absorption, with two different settings.

In Cleansing Mode, the Galvanic Ion Booster leverages the attractive forces between ions of opposite charges to draw out fine impurities from the skin. To help ingredients penetrate more deeply into the skin, Boosting Mode is used to apply ultrasonic wave vibrations in conjunction with heat massage.

All Pra.L device heads are made of medical-grade materials typically used for surgery and implants, so you can be assured of safety during use.

The Pra.L Total Lift Up Care

The Pra.L Total Lift Up Care

Pra.L Total Lift Up Care (SGD699)

Many ladies in their mid-30s know all too well the need for skin lifting and brightening solutions as time and gravity take their toll on skin tone and elasticity.

Pra.L Total Lift Up Care can be likened to a gym for your face, stimulating muscles beneath your skin so that they can build the strength necessary to hold up against gravity through two modes. Tightening Mode delivers high-frequency currents and red LED into the skin for improved elasticity, while Lifting Mode utilizes microcurrents to stimulate skin tissues and muscles to help with facial lifting.

LG claims that users can expect a visible change in eight weeks with regular usage for six minutes, twice a week. Sounds like a workout we wouldn’t mind signing up for ASAP!

Pra.L Derma LED Mask (SGD1,349)

If you have been looking at home-based solutions for daily skincare because you feel like the occasional aesthetic appointment simply isn’t enough, LG has launched something that could just be right up your alley.

The Derma LED Mask offers the effects of a clinical skincare treatment in the comfort of your home. This is a firming and brightening skincare system built with an array of 160 strategically placed red and infrared LED lights that generate a combination of long and short-wavelength light rays, penetrating the skin at different depths for optimal improvement of skin tone and firmness. According to LG, improvements can be seen after about six weeks when the mask is used for nine minutes, twice a week.

LG Pra.L LED Mask

Left: What's inside the Pra.L Derma LED Mask; Right: The mask when worn

The mask also features an eye-shield design made of body-safe silicone to protect eyes from any glare from the LED lights and has also been fitted with proximity sensors to ensure the mask only activates when worn correctly. Unlike many beauty devices in the market that are only registered with the FDA, the Derma LED Mask has not only been registered but also FDA-cleared and certified in the United States for safety and proven effects.

Considering LG has amassed a deep knowledge in LED technology since 2000, we can safely say that they definitely know a thing or two about what they do. It is also evident that they are not content to rest on their laurels since they wish to bring their expertise and innovation in this field as well as their know-how in motoring and vibrations into daily life applications for the improved well-being of people.

The Pra.L concept began life in 2012, so it was an idea that was five years in the making before its launch in 2017, and it has been very well-received in the Korean market ever since.

We will be receiving our media set in August, and can’t wait to get our faces on Pra.L. Do look out for our full review next month. If you can’t wait, LG Pra.L launches in Singapore today at Tangs.

You can also read about our time in Seoul with LG here.



When I first heard that LG was preparing to launch their first beauty-tech product series Pra.L in Singapore, my curiosity was piqued — it was news, indeed, to hear that a brand so well-known for its TVs and washing machines had conceptualised something especially for women to care for their skin. Why a light mask, and why beauty, of all things? Suffice to say, I accepted immediately when LG invited Clozette on a media trip to learn about the Pra.L line. Together with nine other media members from Singapore, we embarked on a six-hour flight bound for Seoul to spend two days with LG to find out more.

Press people at Incheon Airport before the LG media trip

We went, we saw, and returned to our hotel rooms knowing more than we ever did…

1. What LG really stands for

Lucky-Goldstar was established in 1958, which was then abbreviated into the brand we now know as LG. Contrary to popular belief, LG does not stand for “Life’s Good”, which is a slogan the corporation’s Australian team cleverly came up with — why are we not surprised by this?

2. First in Korea

LG was actually a pioneer locally, having produced Korea’s first TV in 1966. This development set a whole chain of achievements for the corporation, which then led to…

3. The world’s first 4K OLED TV

We can’t talk about LG without talking about their OLED TVs, of course — not only are they the brand’s own innovation, they were also the first of their kind in the world when they were launched in 2014, boasting true, deep blacks and rich, vibrant colours thanks to self-illuminating pixels that also eliminate the need for backlighting. This also means that OLED TVs can be manufactured to be extremely light and slim, as can be seen from the insanely thin wallpaper-like LG Signature OLED TV W that has been raved about so much.

4. Changing how we experience elevator rides

We were initially slightly puzzled when our guide brought us to the Lotte Tower Seoul Sky, but we soon understood why when we made our ascent to the top via the Sky Shuttle — the world’s fastest double-deck elevator.

During this thrilling ride, LG OLED screens forming the ceiling and all four sides of the elevator played a time-lapse video illustrating the transformation of Korea. The entire experience was so immersive, it felt like we were actually being taken on a journey through time.

5. More than just technology

LG Twin Towers

While at the LG Twin Towers, their headquarters in Seoul, we learned that LG Corporation owns a total of 69 companies that encompass an extremely diverse portfolio of brands and products being sold locally. The TVs and household appliances we see in stores back home are but the tip of the iceberg.

6. Toothpaste in a bottle

Though we were beginning to understand to expect the unexpected on this trip, we were definitely thrown for a loop when we were introduced to a product we never would have associated LG with — toothpaste in a pump bottle. Apparently, the PERIOE brand is extremely well-known in Korea and has been around since 1981.

7. …and Coca-Cola

LG’s Household & Health Care arm also happens to be the exclusive manufacturer and distributor of Coca-Cola’s products in Korea. Who would have thought?

8. Life’s Good On Campus

LG Digital Park

We visited the LG Digital Park, a sprawling campus that is home to just four of LG’s business units, and 10,000 employees. While there, we also learnt more about some cool new innovations that include the ZeroG, an extremely cool levitating portable speaker, and…

9. A must-buy for newlyweds

LG speaker and steamer

LG is also responsible for one of the top trending items newlyweds love to purchase for their homes in Korea: the LG Styler, a steam closet that not only provides gentle care for delicate materials and knits, but freshens and sanitizes clothing, bedding, sportswear, and even soft toys.

10. The future of beauty is lit

LG Pra L Line

We also got up close and personal with the Pra.L series, LG’s line of home beauty devices.

Follow us on Day Two with LG to learn about their foray into beauty tech.



Hydrate! You’ve probably already heard of that so many times before, especially when your skin is dry and dehydrated. It’s true, though. You really need to make sure you’re keeping your skin hydrated in order for it to not only function well but also look great. But did you know that you can do more than just drink water when it comes to quenching your skin’s thirst? The key is to do it inside-out. How? Through these combinations of hydrating and skin-caring drinks and the ​Neutrogena Hydro Boost​ range.

Neutrogena Hydro Boost Range

Your dose for detox

Imagine wanting your plant to grow without weeding stray grass around it. You water it to no avail because the grass is feeding on it, too. The same goes for your skin. If you don’t cleanse it properly, no matter how much you try to hydrate it, you won’t get optimal results. So we say cleanse before you hydrate. On the inside, get a healthy dose of fiber to aid in flushing out the bad bits. A fan-favourite smoothie made with spinach, apple, and dates, which are all high in fiber, is great for this.

Neutrogena Hydro Boost Cleanser

For the skin, make sure you cleanse without stripping it off of the natural oils it has. Plus, give it a boost of hydration while you’re at it. The ​Neutrogena Hydro Boost Water Gel Cleanser​ has a Patented BarrierCare Cleansing Technology that cleanses the skin effectively while helping to protect the skin’s barrier. It’s a lightweight cleanser that activates with water to remove dirt, oil and makeup. Infused with Hyaluronic Acid, this cleanser also helps lock in much-needed moisture.

A swig of hydration

Feel refreshed by enjoying a nice smoothie made with water-rich cucumber, strawberries and blueberries. Once you’re done with that, make sure you use aqua-rich products on your skin, too, to amp up the hydration. The Neutrogena Hydro Boost Capsule in Serum and Neutrogena Hydro Boost Water Gel are just what you need.

Neutrogena Hydro Boost Capsule in Serum and Neutrogena Hydro Boost Water Gel

The serum instantly quenches dry skin* and helps repair the skin’s moisture barrier — keeping it from getting dry. There are also capsules inside the serum that release antioxidants that protect the skin from dryness and other damaging factors.

Meanwhile, the oil-free and lightweight Hydro Boost Water Gel that delivers 48 hours of hydration to the skin.

*Based on SIUT Test Results

A jigger of protection

We all know how heat and humidity can affect skin moisture. So make sure you protect your skin while keeping it hydrated and supple. Make a smoothie with sun-damage-combating and antioxidant-rich ingredients. Many love and rely on pineapple, bananas and oranges for that extra shot of protection.

Neutrogena Hydro Boost Sunscreen SPF 50

On the outside, make sure you’re protecting your skin from the harsh and damaging rays of the sun with a sunscreen that gives broad-spectrum protection — that means shielding your skin from UVA and UVB rays — while keeping your skin hydrated. The ​Neutrogena Hydro Boost Sunscreen SPF 50​ is perfect for this because it gives strong protection from the sun but it also contains hyaluronic acid to keep your skin’s moisture levels at an optimum.

Get the Neutrogena Hydro Boost Capsule In Serum and Hydro Boost Water Gel here.

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