beauty . Makeup

Live Your Ballerina Dreams With Etude House

A peek at their Dreaming Swan Collection and VivoCity Singapore launch

Globally recognized Korean makeup brand Etude House takes inspiration from ballet dance and illustrates it with a dash of twirling fun in their limited edition Dreaming Swan Collection-- a specially curated series of make-up and accessories to bring forth the inner ballerina in all of us!  

The collection is a symbolic ode to Tchaikovsky’s epic ballet, Swan Lake that tells the tale of a princess who turned into a Swan. The celebrated collection comes in soft, pastels hues that contours your face, eyes and lips, creating looks worthy of the center stage.  

For the packaging, Etude House collaborated with international fashion illustrator, Kerrie Hess to give the Dreaming Swan Collection its playful look and demure ballet girl identity.


The limited edition collection has also launched side by side with Etude House's new VivoCity outlet in Singapore. Just look at how adorable and dainty it is!