beauty . News & Events

Look Back At This Beauty Brand's Love Affair With Fashion

Amazing pairings

The worlds of beauty and fashion intersect almost seamlessly. The two industries coexist quite well, so we’re always happy when a collaboration by forces on both sides come along. You can just imagine our delight upon learning about the first LANEIGE Meets Fashion collection. The collaborations between the South Korean beauty giant and various fashion hotshots is now in its fourth year. But how did the initiative come about? Let’s take a little stroll down memory lane.


In 2014, LANEIGE chose to partner with pushBUTTON to release a bold collection inspired by the fashion brand’s hip attitude. The result was a collection of products that have the same zest as the pushBUTTON. The Serum Intense Lipstick, Shadow & BB Cushion, and Designer Clutch all bore the perky leopard print of pushBUTTON.


Partnering with Korean brand PLAYNOMORE in 2015, LANEIGE released a collection that brought out the colours of SHYGIRL. The collection, which included the Intense Lip Gel, BB Cushion, and Jet Curling Mascara, was decorated with the brand’s signature googly eyes.


Last year, the beauty brand partnered with Korean brand LUCKY CHOUETTE to create a collection that’s as cute and fun-loving as the fashion house’s signature style. The collection saw the release of the Serum Drop Tint, Multi-Face Colours, and BB Cushions that bore the fashion brand’s distinct owl design.


For the fourth run of LANEIGE Meets Fashion, the beauty brand has partnered with YCH to create a collection that’s classic yet modern. Products from the collaboration are housed in packaging created with real fabric. The packaging has a herringbone pattern, which can also be seen in the garments by YCH for fall/winter. The collection includes the Skin Veil Base Dot Cushion, the Two Tone Matte Lip Bar, and Eyebrow Cushion-Cara.

Get the LANEIGE x YCH collection at LANEIGE stores, LAZADA Singapore and ZALORA Singapore now.