Lush Is Leaving Social Media, But It's Not The End | Clozette

Say it isn’t so! Just yesterday, handmade cosmetics brand Lush UK announced that they would be withdrawing from social media to better communicate with their customers. This announcement was made on their Instagram page following their last and latest post. Lush wrote, “We’re a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.”

While it appears that Lush will be focusing on more community-driven efforts, a significant part of the brand’s appeal lies in their ethical and environmental advocacies — most of which gained mass appeal through social media. Lush added, “This isn’t the end, it’s just the start of something new.” So perhaps we can look forward to better, more ingenious ways that they can open up the conversation about topics they passionately care about in the future. For now, we take a look back at some of Lush’s most striking campaigns on Instagram, which will hopefully challenge us not to think twice, but better, about our choices.

Ocean Plastic Campaign

Remember when banning straws became a huge deal? Lush released a 29-second video on the need-to-know on the growing threat of plastic in oceans, ending with a call for a plastic-free economy and alternatives to plastic use.

Lush Naked Campaign

Packaging waste is a big problem in the cosmetics industry. With the launch of their first packaging-free “Naked Shop”, Lush cheekily asked their staff to strip down to the bare necessities in a campaign to use reusable containers.

Save the Orangutans Campaign

Palm oil is an ingredient widely used in cosmetics. Unfortunately for wild animals like the orangutans, rainforests bear the brunt of the damage when it comes to harvesting palm oil for plantations. With only around 14,600 orangutans left in the wild, Lush drew attention to conservation efforts to protect the forests and wildlife in Sumatra.

The Lush Film Festival

Animal rights, equal representation for women, and knife crime were some of the causes highlighted by Lush at their 2018 film festival in SoHo. Using the medium of film and storytelling, Lush managed to communicate their advocacies to a wider audience.

Lush Player

Furthering their activism causes, Lush launched the Lush Player back in 2018 to expand the conversation when it comes to global issues and developments. The Player features documentaries and exclusive content such as interviews with people of influence in the art, music, film, and writing industries.



What happens when a Japanese beauty giant and a hip French fashion label collide? Something super cool by the looks of the Shu Uemura X Maison Kitsuné collab. This new limited edition collection takes inspiration from the classic camo print updated in this season’s trendiest colours. Aptly called #mycamostyle, the range features the brand’s bestselling cleansing oil, creamy matte and liquid matte lipsticks, eye pencils, and an eyeshadow palette in shades that would lend some serious edge into your look.

shu uemura x maison kitsune

shu uemura x maison kitsune lipsticks

Shu Uemura X Maison Kitsuné Rouge Unlimited Supreme Matte Lipsticks, SGD38/~USD28 each

First off the collection is Shu Uemura’s Rouge Unlimited Supreme Matte lipsticks repackaged in the collab’s signature Mt. Fuji camo and fox print. With nine limited edition new shades alongside seven of the original bestselling shades, these lipsticks are sure to make a bold statement wherever you go. We’re loving the shade Khaki, which, as its name suggests, is a daring olive green matte lip colour.

shu uemura x maison kitsune liquid lipsticks

Shu Uemura x Maison Kitsuné Matte Supreme Liquid Lipsticks, SGD43/~USD32 each

In addition to the Supreme Mattes are Shu Uemura’s Matte Supreme liquid lipsticks. They come in eight stunning shades, with five new ones for the lineup. This smudge-resistant lip colour is intensely pigmented and long-lasting, promising to be a new favourite in your makeup kit.

shu uemura brow pencil

Shu Uemura Hard Formula Eyebrow Pencil in Stone Gray 05, SGD33/~USD24 

Shu Uemura’s iconic Hard Formula Eyebrow Pencils return with the added trendy shades of Cool Gray and Dark Orchid to its roster. Featuring the pencil’s signature Naginata angled tip, your brows will look groomed and defined to perfection.

shu uemura x maison kitsune eyeshadow palette

Shu Uemura x Maison Kitsune Limited Edition Eyeshadow Palette, SGD123/~USD91

Perhaps the most anticipated of the line is the Shu Uemura X Maison Kitsuné Limited Edition Eyeshadow Palette. Featuring the camo’s earthy shades of brown, grey, and green, the collab adds a modern twist by including vibrant colours like orange and shimmery red to the mix. A playful take on the classic camouflage pattern, this palette will lend a multi-dimensional and effortlessly cool spin to your look.

Shu Uemura x Maison Kitsuné Cleansing Oil 480ml, SGD165/~USD121 

Last but not the least is the cult-favourite Shu Uemura cleansing oil. Containing the same, excellent formula of the gentle but thoroughly cleansing cashmere-soft oil, the beautifully-designed bottle will make for a luxurious end-of-day experience as well as a hip accessory on your bathroom shelf.

Watch out for the Shu Uemura X Maison Kitsuné collab at the Sephora SG store and site.



Our recent 48-hour trip to Taipei saw us reuniting and sitting down for another chat with renowned dermatologist and founder of his eponymous brand, Dr. Wu. This time, our discussion ventured into what is considered one of the most prominent beauty trends in Asia: whitening skincare.

In the Western context, given the widely talked-about issue of race equality, “whitening skincare” is often viewed as a somewhat controversial topic. However, in Asia, to what extent do we equate whiteness to beauty? Is whitening merely about having, well, whiter skin? We don’t think so, and neither does Dr. Wu. We talk to Taiwan’s Godfather of Cosmetic Medicine about whitening skincare and the brand’s latest revolutionary DR.WU Glutalight™ Whitening System.

A woman with a bobbed hair takes a close-up photo of the Dr. Wu products lined up at a table with her phone.

Yes, whitening injections are a thing in Taiwan

Fun fact: the top three countries the majority of overseas patients come from to get this non-invasive whitening treatment are Shanghai, Hong Kong and Singapore. “We customise treatments based on the frequency of their visits,” shared Dr. Wu.

A dermatologist, tagged Dr. Wu, wears a white coat and glasses and sits behind a desk and a black laptop while speaking into a microphone.

And yes, the Glutalight™ Whitening System mimics whitening injections

Formulated with key Japanese-patented ingredient, Gluthathione, the DR.WU Glutalight™ Whitening System is crafted to mimic the formation of whitening injections. The results from skincare products, as compared to an aesthetic treatment, may not be as quick. But it is more affordable and less invasive, so to speak. “The government is very strict on beauty product guidelines,” said Dr. Wu. “We started on creating the Whitening System two years ago and spent a lot of time testing and verifying the results with academics from good laboratories before doing internal testings.”

“The objective of our skincare products is to bring our science-backed, dermatological experience to users for the ultimate home care indulgence.”

Whitening is not about having whiter skin

“After observing different skin types for so many years, I realised what’s important to most is achieving an even skin tone and having smooth skin,” Dr. Wu revealed. “It’s not about having whiter skin. We place emphasis on healthy skin with a healthy glow – skin with a pink baseline resulting from good blood circulation.”

That’s why DR.WU launched the latest Glutalight™ Whitening System, designed to tackle the issues of dullness and uneven skin tone caused by free radicals and melanin.

A photo collage of Dr. Wu whitening skincare products. On the left is a photo of the white bottles laid with some cotton and beige cloth. On the right, is a shot of someone's hand trying out and swatching the products.

So yes, with Gluthathione, your skin will become fairer – but the skincare benefits of the Glutalight™ Whitening System is much more holistic than you think. Featuring four products tailor-made for Asian skin types – and sensitive skin! – the toner, serum, lotion and eye serum each work to make your skin appear brighter, clearer, softer, more even and moisturised than ever. The addition of Vitamin B3, B5, B6, and HerbEx Silybum Extract also help to soothe, relieve, repair, protect and hydrate skin. How’s that for a winning formula?

Other skin-protecting habits you should be observing

Of course, prevention is always better than cure. Besides using the Whitening System, make sure you’re caring for your skin by observing these habits as recommended by Dr. Wu. “Use physical protection like umbrellas, hats and masks. Understand the differences between using a physical sunscreen and chemical sunscreen for various occasions. Most importantly, get plenty of rest to ensure hormonal balance for better skin.”

Discover the highlights of our 48-hour Taipei trip and learn more about the DR.WU’s latest Glutalight™ Whitening System here.