Mattel's Barbie doll has gone through several makeovers. She went from being exclusively dressed as a someone who joined a bikini contest to taking on multiple jobs including becoming a YouTuber. Even her physique has had a transformation. She doesn't have the unattainable body ratio anymore and now comes in additional body types including petite, tall and full-bodied. All of these moves came with praise and shifted sentiments about the iconic toy.
But Barbie's new sizes and occupations, which used to be the most talked-about transformations, isn't Mattel's most daring decision anymore. Enter Creatable World, the world's first collection of gender-neutral dolls.
Unlike Barbie and Ken, these dolls don't have the traditional markers of femininity and masculinity. And that means no overly long lashes and full breasts or broad chests and wide jaws. Dolls in the Creatable World line have a body that resembles a child's. The kit comes with wigs and assorted clothes that kids can mix and match. With these tools, the dolls can be transformed into any gender — male, female or neither or maybe even both.