This Men’s Makeup Brand Is Getting Called Out On Twitter | Clozette

War Paint, a new UK-based beauty brand, has gone viral on Twitter for all the wrong reasons. Labelled “For Men”, the cosmetics start-up released a new ad featuring a muscled and tattooed bro going through his grooming routine before slipping on a skull ring. This did not sit well with people on Twitter, who claim the ad's very macho marketing feeds on male insecurities. A men’s makeup line should be fine — great for equality, even — if it weren’t launched in such a manner.


War Paint video ad tweet screenshot


Men’s makeup made specifically for men’s skin?

Outrage tweet on War Paint's men's makeup


On their site, War Paint details how their brand is making products that are perfect for male skin. They cite various biological differences between males and females, like how male skin is tougher and so on.  While these differences may be true to some extent, none of War Paint's products seems to be solutions for those "male-specific" needs. The use of Vitamin E, Tea Tree Oil, and more skin-caring ingredients in beauty products isn’t new. Other skincare brands have already produced tons of products to cater for all types of skin. Yes, men can actually find something in that array to solve their skin-related issues.


A case of fragile masculinity?

Makeup is for "femalies"  tweet screenshot


Although War Paint claims that they're for gender neutrality, people have continued to bash them online. Makeup is already gender neutral. But because they dressed their men’s makeup products to be more palatable for masculine men, it’s sending the opposite message. It’s like saying that men can’t practise self-care if the products aren't “manly” enough.


An issue of cultural appropriation?

War Paint's cultural insensitivity


Last but not least, various tweets have called out the brand's name. They think calling men’s makeup “War Paint” was being insensitive about the sacred cultural traditions of Native Americans and other minority groups. You’d think it can’t get worse, but the brand seems to be keen on owning the most tone-deaf award of the month.  

(Cover photo from: @warpaintformen)

Next, find out what's inside a man's grooming kit



There’s a popular saying that goes, “Asian don’t raisin.” It pertains to how most Asians don’t seem to age fast. But, surprise! Contrary to popular belief, ageing starts even before you hit the big 3-O. Once you turn 20, your skin’s collagen will deplete at least 1% yearly. This causes the skin to sag and wrinkles to form. However, there are ways to counter it — the most obvious one that must be addressed? Getting your skin to produce more collagen. But how and when do we do that?

The answer is easy: N-O-W. Before you see the common signs of ageing such as fine lines, deep forehead wrinkles, crow’s feet around the eyes, dark spots, uneven skin tone, hyperpigmentation and sagging, start doing measures to keep your skin’s radiance and youth — and one of them is to drink up — with a reliable collagen drink, that is. Adding a product packed with collagen to your routine is the simplest way to do this. If you haven’t yet, make sure to include the Swisse Ultiboost Golden Collagen Blood Orange Liquid in your daily regimen.

Swisse Ultiboost Golden Collagen Blood Orange Liquid

The Swisse Ultiboost Golden Collagen Blood Orange Liquid is loaded with a remarkable 5,100mg of clinically proven, low molecular weight hydrolysed collagen that’s easily absorbed and distributed in the body, which has been shown to help reduce the appearance of wrinkles and improve skin elasticity in as fast as four weeks*. Plus, it’s made with blood oranges harvested all the way from Mount Etna in Sicily, Italy. Unlike oranges, these blood oranges are redder in colour because they not only contain vitamin C but also anthocyanin, an antioxidant that’s been proven to protect your skin from free radicals that damage cells. The antioxidants also help keep your skin glowing!

The Swisse Ultiboost Golden Collagen Blood Orange Liquid fits your lifestyle

The Swisse Ultiboost Golden Collagen Blood Orange Liquid is super easy to include in your daily groove, too. It’s packaged in a one-day formula that’s convenient to take with you and consume as you wish. And in case you’re wondering about its sugar and fat content… you can take it guilt-free too because it’s made with natural ingredients that are proven safe for you and it does not contain any fat. Plus, you also have the liberty to drink it as it is or mix it with water depending on your liking. Think of it as oh-so-delicious youth in a bottle!

*The testing was based on the raw material used in the drink. The claim is based on two test results on 46 and 57 healthy females. First is the “Oral Supplementation of Specific Collagen Peptides Has Beneficial Effects on Human Skin Physiology: A Double-Blind, Placebo-Controlled Study” by Proksh E., Segger D., Degwert J., Schunck M., Zague V., Oesser S. Skin Pharmacol Physiology, August 2013. Second is the “Oral Intake of Specific Bioactive Collagen Peptides Reduces Skin Wrinkles and Increases Dermal Matrix Synthesis” by Proksch E., Schunck M., Zague V., Segger D., Degwert J., Oesser S. Skin Pharmacol Physiology, December 2013. For reference only. Individual results may vary.

Begin your regimen now. The Swisse Ultiboost Golden Collagen Blood Orange Liquid is now available at Watsons and Guardian. Learn more about Swisse here.



It’s usually difficult to find a sunscreen for sensitive skin. Sometimes, instead of giving you the care and protection you need, it further irritates your skin with its harsh chemicals. Thankfully, you can now forget making suncare compromises. With the new Anessa Mild Milk Range, you can gently shield your face and body from the damaging UV rays.

The range is suitable for all kinds of sensitive skin. For normal or oily skin, there’s Anessa Perfect UV Sunscreen Mild Milk SPF 50+ PA++++ with a non-sticky formula. Meanwhile, those with dry skin can try out the hydrating Anessa Essence UV Sunscreen Mild Milk SPF 35+ PA+++. Ward off not only the harmful effects of the sun, but also the various pollutants that cause dehydration with these soothing formulas. Even when you're sweating from your morning jog or when you're enjoying a swim under the sun, you can rest assured that this environment-friendly sunscreen will stay intact on your skin. 

(Cover photo from: @anessa_official_shiseido)

Find out more about sensitive sun care here