Here's The J-Beauty Philosophy You Should Learn To Live By | Clozette


If you're a certified beauty addict, chances are you're already well-equipped with the general know-how on trends, products, and even ingredients lists. But one thing that might not be on your radar — at least as much as K-beauty — is the hype surrounding Japanese beauty. Aside from gaining traction with more and more travellers discovering holy-grail picks in Japanese drugstores, did you know that there's also a J-beauty philosophy worth adapting to your lifestyle? It's called mie-nai oshareh.


What is mie-nai oshareh?


Loosely translated to 'unseen beauty/style', mie-nai oshareh refers to a J-beauty philosophy that extends beyond just the usual trends and routines in makeup and skincare. It pertains to simple practices that allow women to feel and be more confident inside and out. This encompasses things such as the food you eat, the amount of rest you get after work, and even the undergarments you wear — think of it as Japan's version of holistic self-care. 


Mie-nai Oshareh - meaning and philosophy


Aside from the material aspects, it also covers the idea that one must not just be noticed through the clothes they wear or the makeup they use, but be appreciated for their feelings, personality, and beauty inside and out. And most importantly, it requires women to take command of all their unique aspects — flaws and all — and remind them that they are following these values in honour of themselves and not just to please others. 

Happiness equates to radiating glow


Given the empowering idea of mie-nai oshareh, its main idea also focuses on what makes one happy. It could be dedicating a day to pursue a passion project, taking a restful nap after a long week or treating yourself to a hearty meal — all with the purpose of keeping one's mindset fresh and positive. This roots from the belief that happiness, above all others, enables one to radiate a glow that could never be mimicked by any type of skincare or makeup. 


Mie-nai Oshareh - Inner happiness


It also covers practices that have something to do with being intimate with one's self, like choosing lingerie that makes you feel empowered and sexy and not out of a need to impress someone. It's like having a secret or a hidden armour that only you know about, enabling you to embrace your femininity simply because you want to. 



Poise and elegance take a whole new meaning


We often associate poise and elegance with posture, social graces, and one's style. However, in Japan, these two also relate to how a person carries and conducts him/herself when faced with challenging situations. Whether good or bad, a person with a consistently gracious and kind personality will shine through and their wit, grit, and inner beauty define them more than just a pretty face or a stylish outfit.


Mie-nai Oshareh - Poise and elegance


It might seem too idealistic, but since mie-nai oshareh's philosophy focuses on beauty that's unseen, it's a cultural practice that's being translated often not just in daily life and in pop-culture to ensure it's reinforced as a well-acknowledged value. Many Japanese films, anime, and dramas instil the idea of believing in oneself and breaking away from stereotypes based on appearances for this very reason. 


So why practice mie-nai oshareh?


Mie-nai Oshareh - Why you should practise it


Given all the points mentioned, it's safe to say that this J-beauty philosophy is something worth practising because it prioritises one's needs and happiness to define beauty. It's not heavy on outer appearances but sees physicality merely as an enabler to feel good about one's self. It also doesn't enforce limitations or rules, unlike trends. It's an empowering way of life that also reminds us to be mindful of our actions and how it affects our 'true beauty'. Lastly, it encourages people to know, appreciate, and believe in their value, especially without the validation of others. 


Next, read up on Ikigai, another Japanese philosophy on maintaining a well-balanced life. 

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Time to channel your inner Zendaya or Billie Eilish for a dash of attitude. Take a break from the high heels and tight skirts and switch to hoodies and chunky trainers for a dramatic change. The boyish trend is nothing short of comfortable, but it's also very effortless to style. Scroll away to check out how the Clozette Community express their inner tomboy through their outfits. 


Party in black


Party in black
(Photo from: sharniehung)


Retro fisherman hat


Retro fisherman hat
(Photo from: Charmainelauu)

Tracks and baseball cap


Tracks and baseball cap
Tracks and baseball cap
Tracks and baseball cap
Tracks and baseball cap
(Photo from: Estherksz)


Hoodies with chunks


Hoodies with chunks
Hoodies with chunks
Hoodies with chunks
(Photo from: paradeoflove)



Oversized tees and jacket


Oversized tees and jacket
Oversized tees and jacket
(Photo from: madamelindt)



(Cover photo from: Estherksz)


Want to go the extra mile? Check out these Bubblegum looks.

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Rejoice, ARMYs! After their month-long hiatus to recover from a worldwide tour, including multiple appearances on global TV shows and presenting at the Grammys, BTS is officially back to business. Many were initially expecting a longer resting period from the K-pop boy group as their agency Big Hit Entertainment said that this is the first time they're taking a break since their debut in 2013. But fans were both shocked and exhilarated waking up to the news that the group was seen at Incheon Airport in Seoul a couple of hours ago, off to a new engagement overseas. This was later confirmed by a statement from their agency, officially letting everyone know that more BTS content is underway. 



#BTSisBack immediately trended on Twitter, with Bangtan Boys' stans expressing their excitement for having the idols back on the road. Many were also quick to note — and fawn over — the noticeable changes in the boys' visuals. Major highlights include Yoongi's lush locks, Taehyung's animé-inspired look, and Jungkook's knuckle tattoos which spelt ARMY — which may or may not be real, but fans were still quick to commend the nod to the fandom. 


BTS Comeback Tweets

(Sources)


BTS is said to resume their Speak Yourself World Tour starting in Saudi Arabia next month, but no definite plans to come after. So, in our excitement, we decided to throw in our predictions on what this comeback might be brewing soon. 

New music



Of course, we're starting with the obvious! Since the release of Map of Soul: Persona at the beginning of this year, ARMYs are left speculating on the release of its second half in the latter part of 2019. But the boys have become extremely busy — and after the break, we assume they will continue to be — to settle and record a new album in Seoul. Still, with their quick turnaround to the limelight even after pledging to rest and unwind, we can't help but think that squeezing in new music for their fans might just be underway without even us realising it. 


More stints in American television



BTS truly caught the attention of the whole world being the first K-pop group to ever appear and perform in many American TV spots. From Saturday Night Live to a couple of late-night talk shows, ARMYs were treated to a lot of content to gush over given how mainstream these idols have become. And given that their first appearance together after the short hiatus is set abroad, we can only expect more of BTS making it into our cable subscriptions.  



More bts from BTS



Fancam-style features were made popular by Korean television shows featuring celebrities and idols. And sure, we love their performances, but nothing beats our boys when they're in their most candid moments. With their comeback and being on tour definitely means a lot of playful footages from behind-the-scenes are hitting our socials again soon and we're definitely on board with that. 


BTS for Coachella 2020



With BLACKPINK owning this year's Coachella, who's to say that BTS won't be making its way into the music festival's stage next? Global fanatics have been petitioning for it to happen for years now to the point that their not being included in the lineup in 2019 caused even more headlines than the news announcing BLACKPINK joining the event. We can only cross fingers for now, but who knows? Maybe BLINKs and ARMYs can party in Coachella next year should the music gods allow it.


(Cover photo from: @bts.bighitofficial)


P.S. Have you heard? BTS' label is currently looking for new female idols! Check out the deets here


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