Beauty trends and releases are cyclical. They come and go but when they do return, they arrive with much fanfare. Which is why we were very excited when we learned that cult favourite L.A. cosmetics brand Milani is finally back in Singapore. Its mission, however, is timeless: beauty justice for all. A popular drugstore brand, Milani established itself as a label to watch out for due to its luxury-quality makeup without the luxury price. Its following is as diverse as its colour selection, garnering fans ranging from beauty editors, influencers, and real people all over the globe.
Left: The Milani Conceal + Perfect Foundation Sticks at the SG launch; Right: The diverse models of Milani at the launch
As always, the question with every promising beauty brand is: which product should I try first? Here we detail Milani’s bestselling products and what you can expect from them.
Conceal + Perfect 2-in-1 Foundation
Milani Conceal + Perfect 2-in-1 Foundation in 02A Creamy Natural, SGD21.70/~USD16
This 29-shade award-winning foundation is oil-free and water-resistant while offering a lightweight but long-lasting full coverage. The drip pump dispenser ensures no-mess when using this product.
Conceal + Perfect Foundation Stick
Milani Conceal + Perfect Foundation Stick in 280 Nutmeg, SGD21.70/~USD16
The handy foundation stick is a travel-friendly option. The formula is creamy with a full-coverage finish but blends seamlessly into the skin. It contains bamboo powder that helps control shine and lily extract that diminishes the look of pores.
Conceal + Perfect Longwear Concealer
Milani Conceal + Perfect Longwear Concealer in 100 Pure Ivory, SGD19.50/~USD14
This creamy, full coverage and water-resistant concealer can hold up until 12 hours. It has vitamin E that helps replenish skin’s moisture.
Bold Colour Statement Matte Lipstick
Milani Bold Colour Statement Matte Lipstick in 16 I Am Fierce, SGD15.15/~USD11
The lipstick’s highly pigmented formula offers superior, bold colour while lasting more than eight hours. Monoi oil helps keep lips soft and smooth with a comfortable matte finish.
Amore Satin Matte Lip Crème
Milani Amore Satin Matte Lip Crème in 01 Lavish, SGD19.50/~USD14
The buttery-soft cream glides on easily with a suede matte finish. It has shea butter and soybean oil to hydrate the lips, while the primer in the formula fills in lines for a smooth look.
Rose Powder Blush
Milani Rose Powder Blush in Tea Rose, SGD19.50/~USD14
This beautiful rose-shaped blush is highly pigmented to accentuate your cheeks. Shimmery shades highlight while matte shades contour, delivering a soft, natural finish. It also contains Rosa Canina Fruit Oil to help nourish the skin.
Luminoso Glow Shimmering Palette
Milani Luminoso Glow Shimmering Palette, SGD36.45/~USD27
This convenient colour palette features a highlight shade, a contour shade, and a blush shade. The cool and warm-toned hues are designed to flatter a variety of complexions. The colour is blendable and buildable for a natural or more intense radiance as desired.
Hypnotic Lights Powder Highlighter
Milani Hypnotic Lights Powder Highlighter, SGD23.85/~USD17
The silky smooth, light-reflecting powder lends a subtle iridescent glow to the face. The hues complement a wide range of skin tones with a stunning holographic effect.
All of Milani’s makeup are vegan and cruelty-free and made for women of all ethnicities, backgrounds, and ages. With Singapore having its own colourful backdrop of cultures, Milani’s return is the perfect complement to the city's diverse women.
Milani cosmetics will be available exclusively at selected Watsons stores and at the Watsons website.