Beauty trends and releases are cyclical. They come and go but when they do return, they arrive with much fanfare. Which is why we were very excited when we learned that cult favourite L.A. cosmetics brand Milani is finally back in Singapore. Its mission, however, is timeless: beauty justice for all. A popular drugstore brand, Milani established itself as a label to watch out for due to its luxury-quality makeup without the luxury price. Its following is as diverse as its colour selection, garnering fans ranging from beauty editors, influencers, and real people all over the globe.
Left: The Milani Conceal + Perfect Foundation Sticks at the SG launch; Right: The diverse models of Milani at the launch
As always, the question with every promising beauty brand is: which product should I try first? Here we detail Milani’s bestselling products and what you can expect from them.
Conceal + Perfect 2-in-1 Foundation
Milani Conceal + Perfect 2-in-1 Foundation in 02A Creamy Natural, SGD21.70/~USD16
This 29-shade award-winning foundation is oil-free and water-resistant while offering a lightweight but long-lasting full coverage. The drip pump dispenser ensures no-mess when using this product.