What comes to mind when you think of YG Entertainment? K-pop stars Big Bang, 2NE1 and Psy? We don't blame you, but you might want to start remembering this name: moonshot.
A beauty brand housed under YG Plus, the non-entertainment arm of YG Entertainment, moonshot is making its way to Singapore and Malaysia after its successful launch in October 2014. We attended the Korean beauty brand's debut event at Sephora Singapore last Saturday.
The moonshot boys at the brand’s debut launch in Sephora Singapore.
With its name derived from the launch of a spacecraft to the moon, moonshot celebrates boldness, youthfulness and individuality. From a company that has birthed exceptional artistes known for their unique sense of style (think G-Dragon), we wouldn't expect anything less from its very own beauty label.
moonshot makeup artist demonstrating the new Fall look.
And mind you, it's not just another gimmick riding on the YG name. The beauty brand is supported by LVMH and utilises its beauty experts to lend their expertise on cosmetics manufacturing. The result? A variety of quality products that boasts an incredible range of colours paired with long-lasting comfort.
Expect a full range of colours to match your everyday looks.
To cater to the humidity and preference for simpler makeup in Singapore and Malaysia, adaptations were made to specific products. Skincare and base makeup products, for instance, are formulated to deliver a cooling sensation upon application – definitely a plus to combat the tropical climate.
moonshot model (left) and host Shu An (right) in full moonshot makeup
There's no doubt that we'll be keeping our eyes peeled for the next moonshot collection. But for now, here are our picks from the brand's three signature categories:
Condition (Skincare Essentials)
Perfect Cleansing Oil, 250ml at SGD44; Skin Fuel Cream, 80ml at SGD56
Prepare (Base Products)
Multi Protection UV Bouncer SPF 50+ PA+++, 50ml at SGD53; Dark Spot Concealer, 7g at SGD35
Evolve (Colour Products)
Cream Paint, 7.5ml at SGD36; Jelly Pot, 7.5g at SGD34
Which moonshot item do you have your eyes on?
Let us know in the comment box below!