Still, most models and celebrities usually featured in fashion and beauty campaigns fit the conventional idea of beauty — but that doesn’t mean they’re already safe from digital retouches. Most of the time, their photos are still heavily edited to push their perfection to be ridiculously unattainable. Seeing this almost every day creates unrealistic beauty standards for all — so much so that even these celebrities feel compelled to edit photos they upload on their personal Instagram accounts. And for the people whose feeds are filled with them? Well, they’re forced to yearn for this unattainable beauty too. We’re used to seeing this inhuman perfection that we become unsettled when we see real bodies instead.
Everyone can agree that edited beauty puts so much pressure on everyone. The unattainable body standards they impose breeds insecurity in all. It seems as if you’re not beautiful if you aren’t tall and slim with smooth, light skin. This toxic cycle is exactly why unedited beauty initiatives like Fenty’s are a huge deal for us. Everyone is born different, so beauty shouldn’t look the same as well. Normalisation of real bodies is important so we could be more accepting towards ourselves.