Most of us assume that once a product hits the shelves, it's completely safe for consumption. But if there's anything we learned from recent exposés and ingredient analysis by experienced beauty enthusiasts, it's that some products that may pose harm to consumers can still find its way in the beauty market. However, most of the time, the issue is not as simple as black and white — sometimes it involves neons. Confusing? Stay with us.
While beauty products that contain blatant illegal substances such as high amounts of mercury are automatically recalled or seized by the authorities, others which have ambivalent safety standing can be cleverly marketed and pass standards via loopholes.
Just recently, Instagram account Estée Laundry spotted something shady with the newly released Huda Beauty Neon Obsessions Palettes. Yes, they were not explicitly advertised as eye palettes but most of the promotional images feature the shades from the palette being used on the eye area. But the thing is, at least in the United States, these palettes were labelled "not intended for the eye area" (in small font text, mind you) on the back of the packaging along with its ingredients.
It turns out, some of the pigments used to create the neon shades are not yet approved by the USA Food and Drug Administration. But here's the catch, it's deemed safe for use in the European Union and in some countries in Asia. So some people think it's just nitpicking, and the result of a slow process to update their approved ingredients list.
But Huda Beauty isn't the only popular brand to experience this. Urban Decay also ran at the same problem with their Electric Pressed Pigment Palette which, as you may notice, was never marketed as an eyeshadow palette but was just a multi-palette.
As always, netizens are divided with their reactions on this news. Instagram user @musicandflowers_21 commented in response to Estée Laundry's post, "It doesn’t bother me in the slightest — because as far as I’m aware, the regulations that state it’s not safe for eye use doesn’t apply in the UK and Europe. I think if it wasn’t really safe, surely we’d have the same rules as the US? It’s always something I’ve viewed as the FDA being very very overprotective about, similar to the way they view SPF as a drug."
On the other hand, others are not so happy that some brands are not properly disclosing warnings. "I just think that information should be transparent. Maybe these regulators don't update their benchmark quite as frequent but, when a company hides from the customer such warnings — that's just not cool. It's like your lover cheating on you emotionally but not telling you because he/she thinks that it isn't harmful to the relationship or to the other person. I want every information to be transparent. Period," says Instagram user @rakhikumari01.