New Korean Beauty Brands You Should Add To Your Collection | Clozette

(cover photo from Slowbrogal)

The Korean beauty market is a vast and competitive one with hundreds of brands releasing a ton of new products every season. It’s not exactly bad for us because as proud beauty addicts we enjoy the variety of products and the number of options we have to add to our flowing collections!

But if you want to mix things up and are looking to try out new beauty brands that are worth adding to your beauty stash, here are the 3 that you should try next!



(photo from Heimish)

Launched in the beginning of 2016, Heimish is a sleek makeup brand which focuses on bringing out your natural beauty through neutral shades and colours suitable for everyday. Their products place emphasis on modern and refreshing makeup looks; the kind all women can use. Plus, with their pastel baby pink and brown, their packaging is definitely pleasing to the eye!

A must-try product from their collection is their eye shadow palette. With 6 variations to choose from, each palette contains 8 shades that feature trendy and classic hues to give you endless combinations with your eye looks. If you want to learn what type of looks you can come up using the palette, click here for an illustrated tutorial.

(photo from Heimish)

If you want to get your hands on their products, you can check out Style Korean as Heimish works with them to allow their international fans to purchase their products!

Pony Effect

(photo from Pony)

You’re probably no stranger to her makeup tutorials as makeup artist Pony is one of the most successful Korean YouTubers in the beauty industry. But if you’re only hearing about her now, check out her channel here!

She has her own makeup line called “Pony Effect”, which was released last year. But she recently came out with an exciting new collection of products consisting of concealers, foundations, brushes, nail colours, and many more.

(photo from Pony Effect)

The brand’s black and rose gold packaging is so sleek they look good enough to just display in your makeup counters and vanities! Out of her newest releases, though, her Everlasting Cushion Foundation, which was voted as a “Hit Item” in Korea’s #1 beauty community Powder Room, is a must-have as it gives amazing coverage. Its cushion sponge is made with a velvety texture to reduce the absorption of the foundation, allowing most of the product to smoothly go over your face.

(photo from Pony)

If you’re looking to purchase these products, you can get it online at MEMEBOX’s Global Gmarket Store. And the best part is that the page comes with English product descriptions, so you don’t have to struggle figuring out how to use them!


(photo from AprilSkin)

No one knows marketing better than AprilSkin as they flood Facebook feeds time and time again with their beautiful products, including the Magic Snow Cushion SPF50+/PA+++. This full coverage and moisturising cushion foundation claims to have Iceland Glacial Milk True to hydrate and nourish your skin. But if you want a more brightening foundation, their Magic Snow Cushion White comes in shades with pink undertones to cancel out any pigmentation and brighten and illuminate your complexion.

(photo from AprilSkin)

Another must-try product from their collection is the Mummy Mud Mask – a clay mask in the form of a sheet mask! In this hygienic alternative, the mask claims to “peel off your ugliness” by clearing away all your dead skin cells and softening your skin. If you want to learn more about this product, watch the video below!


What other Korean beauty brands do you want to try out? Share your picks with us in the comments below!



(cover photo from iamaly)

One of the biggest beauty crimes you can commit is neglecting your skin. You only get one skin in your life, which is why nourishing and protecting it is important – especially when you’re in your 20’s.

In this decade of your life, it’s not just about staying out with friends until the sun rises and living life to the fullest; but it’s also the time when you have to start taking care of your skin to maintain its firmness and healthy glow well beyond your 20's.  

But if you’re one who wants to go beyond the norm of a “cleansing and moisturising” routine, and are looking to add more interesting ways to maintain your great skin, we’ve listed a few fun and delicious skin tips you may want to try out next!


Snack on watermelons

(photo from ideastolife)

Munching on watermelons is a great way to flush out your body’s toxins since it contains 91% water. But did you know that these juicy tropical treats contain vitamin C too? Vitamin C actually boosts healthy collagen production so you can say hello to firmer skin! Plus, it’s potent in antioxidants which will protect your skin from daily sun damage and pollution and prevent premature aging.

Make use of body peels

(photo from CelineChiam)

Using physical exfoliators on your body can actually do your skin more harm than good, which is why body peels are the next generation of skincare you have to try! This gentle-yet-powerful skincare product can clear out clogged pores, slough off dead skin cells, and tighten your skin all over your body. Despite what the name suggests, there’s no actual peeling involved as its exfoliating effects are similar to that of chemical exfoliators: invisibly swishing away dead skin to make way for new cells!

Eat foods rich in antioxidants

(photo from Xinlinnn)

We all know that berries are jam-packed with antioxidants. But if you want more options when it comes to eating antioxidant-rich foods, walnuts, sweet potatoes, and sardines can be your new go-to! Walnuts and sardines contain a good dose of essential fat which decreases skin inflammation and protects it from various environmental factors.

Sweet potatoes, on the other hand, are rich in vitamin C, calcium, and vitamin A. So in addition to strengthening your bones, these tubers will also promote healthy, firm skin!

Ice your skin

(photo from depositphotos/Wavebreakmedia)

While icing your face is common nowadays, icing your body is growing in popularity too -- albeit in the form of freezing ice baths or cryotherapy. If you don’t want to freeze your skin off, try this milder version at home: take a few ice cubes, wrap it in a soft cloth, and gently pat it all over your body!

The cool water of the ice cubes will not only save your body from the scorching heat, but it will promote blood circulation to give your skin a firmer and more radiant glow! Plus, if you have sunburns or any skin irritations, simply applying this will give your skin instant relief!

Use a firming lotion

Sadly, our skin loses its elasticity everyday due to various factors like our age and sun exposure. So if you don’t want to have loose or sagging skin as you get older, firming lotions should be your new skincare BFF – such as the NIVEA Extra White Firming Body Serum SPF33 and the NIVEA Instant White Firming Body Lotion SPF15.

Both products are packed with vitamin C and Q10 to firm up your skin and restore its elasticity, on top of the added benefits of brightening and protecting your skin for a more even glow!

Want to give it a try? Everyone’s invited to the NIVEA Skin Firmness Check Event on 25 June 2016 at SM Megamall Fashion Hall.

Drop by and check your skin firmness, receive skincare tips and product recommendations from the experts, and enjoy the festivities NIVEA has planned for everyone—from fun trampolines and a ball pit, heart-pounding music by DJ Callum David, NIVEA freebies, and exciting games throughout the day.


And there’s more! The first 1,000 people to bring their old non-NIVEA whitening bottles will get to swap it with one of the products from the NIVEA white and firm range!

Head down to the NIVEA Skin Firmness Check event on 25 June! For first time Uber users, you can get P150 OFF on your Uber ride to SM Megamall - just use the code “NIVEAFirmSkin”! Now you have no excuse not to go. Shall we see you there?


(cover photo from FabooshLane)

Don't you just wish you could pack up your bags and see the world? It may seem easy to do, but just like everyone else, you have commitments and responsibilities in life that take precedence, right?

So if you want to feel like you’re partying in Europe, or eating delicious food in the Middle East, or lounging at the beach, here are the 7 beauty products you ought to try if you want to be transported to another place! 


NYX Cosmetics Vivid Brights Eyeliner

Wish you could attend the electronic music festivals held in Europe ever year? Then top off your MOTD by lining your lids with different vibrant shades from the NYX Vivid Brights Eyeliner range and you will immediately feel like you’re dancing your heart out to your favourite EDM songs!

Burt’s Bees Facial Cleansing Oil with Coconut & Argan Oils

If you’re yearning for a tropical getaway, then you’ll love this cleansing oil from Burt’s Bees! Not only will it gently cleanse and moisturise your skin, but its scent will surely remind you of the warm sun and cool water of the beach as if you were there yourself!

The Body Shop Spa Of The World Dead Sea Salt Scrub

Everyone knows of the spa-like benefits of the Dead Sea, which is why if you can’t go there and experience the benefits yourself, this scrub from The Body Shop’s Spa of the World range will work just as well by revealing fresher and smoother skin with its mineral-rich Dead Sea salt! 

Mamonde Rose Water Soothing Gel

Give your whole body a cool splash of water with the Mamonde Rose Water Soothing Gel as it’s excellent for soothing and moisturising irritations and dryness. Plus, its deliciously sweet scent will make you feel like you’re in the Middle East, tasting their famous rosewater confections (yum!).

Benefit Cosmetics Dew The Hoola Matte Liquid Bronzer

Go ahead and lounge by the pool and get your tan on with Benefit’s Dew The Hoola Liquid Bronzer! This matte bronzer will enhance your glow and its signature scent will transport you to a land of swimsuits, fine sand, and lots of tropical treats!

Peter Thomas Roth Blue Marine Algae Intense Hydrating Mask

Love swimming? Then just slather this hydrating mask from Peter Thomas Roth, sit back, and let the cool waters of the ocean hug, nourish, and soothe your skin! 

NARS NARSissist Cheek Studio Palette

With a single sweep of any of the shades in NARS' NARSsissit Cheek Studio Palette, you'll be immediately transported to the beautiful city of Los Angeles to witness the glitz and glamour of Hollywood. Sport their famous Laguna bronzer for that beachy "California girl" look or take their icy pink shade to emulate a starlet on the rise -- whatever look you go for, the options are endless when it comes to this palette! 


Got other beauty products that "transport" you to another place? Share them with us in the comment section below!