Promising Makeup Primers We're Dying To Try | Clozette

Primers are the unsung heroes of the beauty world. With just one simple step, these underrated makeup products help skin become silky and matte so foundations can smoothly glide on. There's really no other way to go about it — building a beautiful makeup look requires a great base. And that's why we're always on the hunt for the best base in the market. Read on to see our picks for new primers that are most tempting to try out.

Your Skin But Better Makeup Primer+


When it comes to natural skin-like makeup looks, IT Cosmetics has the right idea. Their range of products not only create an amazing base but is also infused with great ingredients that can protect the skin. The new Your Skin But Better Makeup Primer+ is formulated to be a makeup magnet with an all-day grip technology that acts as a pore refiner and hydrator as well.

Sui Black Primer Water


Anna Sui’s Sui Black Primer Water is as pretty to look at as it is effective on the skin. This primer serves as both lotion and makeup base, thanks to the large volume of Moist Watery Polymer as well as Pore Cover Powder that creates a layer of moisture that can help maintain the skin's suppleness, conceals pores and smooths out bumpy skin at the same time.

Luminature Glow Cream


A lovely peony-scented product that promises to take care of your skin's tone, texture and radiance while providing a luminous hydrated base is definitely not one to miss. Sulwhasoo’s Luminature Glow Cream is formulated with skullcap root extract, honeysuckle extract and apricot kernel oil into a unique creme brulee texture that can give you an enviable glow when used regularly.

Pro Filt'r Mattifying Primer


The world went wild when Fenty Beauty announced the launch of the much-anticipated Pro Filt’r Primer series. Made with a unique blend of agave extract and blurring powders, this primer is said to melt into the skin leaving behind nothing but an airbrushed canvas; the ultimate clean slate.

Illuminating Foundation Primer


Paul & Joe Beaute’s Illuminating Foundation Primer is specially created for Asian skin tones. Its lavender pearls can effectively correct uneven tones — giving you a rosy, fresh glow. This component also reflects light to add glow to your skin and give the impression of a sculpted look to one's features.

(Cover photo from: @itcosmetics)

Love primers? Check out our review on the Boscia Mattifying Treatment Primer.



Clozetters know that brows truly frame the face. Learning how to do your brows is a skill learned from trial and error, so it’s always a great idea to consult a brow expert for some basic do’s and don’ts when it comes to your brows. We hopped aboard the Benefit Cosmetics Singapore's #BenefitCruisinStyle to learn how to achieve brows on fleek with their newest product, the Brow Styler, and catch up with the brand's National Brow Artist Rochelle Paz.

The Benefit Brow Styler

Launch Party Activities

Painting with chalk and filling in our brows with the Brow Styler during the launch party.

The three-day cruise, which happened last 9 to 11 October 2019, began with a Chinese dinner. After dinner, we headed off to Benefit's Biggest Launch Party of the Year! The room was divided into three activity areas relating to the product, which is a two-in-one wax pencil and powder duo. It has a waterproof formula that boasts 18-hour wear and comes in eight shades. 

To get to know the product better, we tried painting on canvas using chalk as a medium, showing how the loose filling powder in the Brow Styler helps fill in the gaps in your brows. We were also given pictures of ourselves, which we had to fill in using the new Benefit Brow Styler. Finally, we got to show off and have souvenirs of our Benefit-approved brows at the Photobooth.

Games Day Activities

A day filled with fun activities like mini-golf and ziplining!

The second day was Games Day filled with mini-golfing, zip-lining, and Ping-Pong. To cap off the evening, we had a #FriendsWithBenefit dinner. After the delicious meal, a few of us were given the opportunity to talk with Rochelle, one-on-one. Read on to find out top tricks when it comes to doing your brows. 

In the age of Insta-brows and K-beauty, what is a major brow mistake that people still do today?

"Drawing super blocky brows at the start of their brows, you know that square-ish kind? They also apply too much product when they start filling in their brows. Just to make it look balanced, they draw a straight line at the front of the brows and then they draw them too close to each other. People do this because they think drawing brows close to each other creates a slimmer-looking nose. But it's actually a misconception. You can still do it, but they need to be faded out and not look blocky."

How do you find the perfect shade of brow product for your brows? Do you match it to your eyebrow hairs to blend in, or your coloured hair, or your skin tone?

"Actually, all of those. For somebody with light-coloured hair, I base it on their brow hair colour and at the same time their skin tone. They’re already being so adventurous with their hair colour so I’d just to give them a more natural look to complement their complexion and the hair at the top of their head. I would base it on their original brow hair colour.

For myself, I have light-coloured hair but my brows are pretty dark. So if I’m going to apply a lighter colour brow shade with my black hair, it doesn’t look very nice. There’s a contrast and you can really see the sparse spots even more. That’s why I’m using a shade darker than my hair; in Benefit colours, I use shade 6."

The Brow Styler and Interview with Rochelle

The Brow Styler in action, as shown by Singapore's National Brow Artist, Rochelle Paz.

From straight brows to perfect arches, how do you determine the 'right' brow shape for a Benebabe?

"You can get the right brow shape based on one's original brow shade and then their face shape... It's a case-by-case basis. Say, we have a square face shape, if we’re going to have super straight brows, of course they won't look that good. So we could put a little bit of arch. It’s really more of customisation."

Pomade vs. pencil vs. powder which is better for Southeast Asia's weather?

"For Singapore's weather, I would go for pomade and pencil as long as the staying power is there. [Use a product with] at least 12-hour wear. It should also be waterproof. For us [in Benefit], most of our products are waterproof and very long-wearing. Priming your brows first also helps, because it will make brow product to stay on longer."

How would you rank eyebrow products?

"Pomade would be first because it's more pigmented. Next would be the pencil and then the powder."

Aside from brows, what makeup/skincare step is your favourite thing to do when getting ready for your day?

"I like applying serum because my skin is dehydrated. The serum tends to get absorbed by your skin faster."

The Benefit Brow Styler is now available in Sephora stores,, and Benefit boutiques islandwide.



The holiday season will be in full swing very soon and we've got only a few more days to prepare for it. But before you think about what gifts to give, the decorations to put up and the food to prepare, give yourself some much-needed personal time to gear up for the whirlwind ahead. Start with the basics; make sure you've got the tools to keep your skin in tip-top shape and makeup on point. If you don't have the products you need in your vanity yet, keep reading and you might just find it in our list of beauty launches this month.

Kate Tokyo's Sparkling Eye Makeup Collection

Kate Tokyo's Sparkling Eye Makeup Collection

Kate Designing Eyebrow in Red Brown, SGD20.50/~USD14.95; Kate Crushed Diamond Eyes, SGD20/~USD15; Kate Highlighting Nuancer in Pink x Purple, SGD25/~USD18

Wanna try glitter makeup for the holidays? Kate Tokyo's Sparkling Eye Makeup Collection has some good and affordable options you can choose from. For eyes, they've got Kate Diamond Crushed Eyes, which are laced with crushed glitter pearls and come in two shades per palette (great for creating easy yet glam eyeshadow looks with depth). Then for some light blush, you can consider Kate Highlighting Nuancer. It's a pair of translucent blush for a subtle, healthy-looking flush. Finally, Kate Tokyo releases new limited-edition shades for their bestselling Kate Designing Eyebrow. Our favourite? The versatile Red Brown palette that's perfect for quick touch-ups. 

Pony Makeup x MAC Celestial Collection

Pony Makeup MAC Celestial Collection

429SES Face Powder Brush, PHP2,900/~USD77; 532SES Duo Fibre Eye Shader Brush, PHP1,850/~USD49; Extra Dimension Skinfinish, PHP2,350/~USD62.34; Eye Shadow X 8, PHP3,300/~USD87; Matte Lip Mousse, PHP1,200/~USD31

After waiting for two months, Pony's collab collection with MAC is now up for grabs. This tarot-inspired makeup set is one of the biggest collaborations the beauty guru has ever had. "My collection with MAC is super meaningful to me in that I am able to bring K-beauty, Korean culture, and Asian beauty and culture to the global market," says Pony. True to the YouTuber's makeup style, the collection features wearable shades with a little pop of colour and glitter.

Sulwhasoo ShineClassic Limited Edition Collection

Sulwhasoo ShineClassic Limited Edition Collection

ShineClassic Powder Compact / Multi Powder Compact  SGD228/~USD167; ShineClassic Perfecting Cushion Intense, SGD105/~USD76

Sulwhasoo showcases Korean heritage through their new collection which features the art of Chilbo (enamelling), and the beauty of Seokmorando (royal paintings of the peony plant from the late-Joseon dynasty that signify the bloom of life, wealth, and honour). And in partnership with Asian Civilisations Museum, Sulwhasoo will donate part of the sales from ShineClassic limited edition collection. This design will be available for purchase by 24 October at all Sulwhasoo boutiques.

Albion PowderlessT Foundation

Albion PowderlessT Foundation


A powderless-feel powder foundation? Yup, that's a thing now. Albion is launching a new-concept foundation that instantly dissolves into the skin with ease. The brand claims that regardless of layers applied, the PowderlessT will give zero caking and 'powdery feel' all thanks to its extra-fine powders. We don't know about you, but we're excited to try this for the holiday season.

By Terry Launches New Hyaluronic Collection

By Terry Launches New Hyaluronic Collection

Hyaluronic Tinted Hydra-Powder, SGD89/~USD64; Hyaluronic Hydra-Primer, SGD90/~USD65; Hyaluronic Tool-Expert Dual-Ended Face Brush, SGD75/~USD54

It's no secret that Hyaluronic Acid is one of the most favourite skincare ingredients of all time. It's great for sensitive skin types and quenches our skin in a jiffy. If you love Hyaluronic Acid as much as we do, you should check out By Terry's expanded makeup range infused with Hyaluronic Acid. It includes the Hyaluronic Tinted Hydra-Powder (colour-corrects your complexion), Hyaluronic Hydra-Primer (provides a matte look) and Hyaluronic Tool-Expert Dual-Ended Face Brush (ideal for compact and loose powder application).

Minon Amino Moist's Sleeping Mask Moist Gel Pack Hydrate

Minon Amino Moist's New Sleeping Mask Moist Gel Pack Hydrate


Like any other event-filled periods, anticipate that the holiday season will be hectic. In these times, having a hassle-free easy restorative skincare routine is a must. You can try Minon Amino Moist's new Sleeping Mask Moist Gel Pack Hydrate. This non-sticky, lightweight sleeping mask is packed with amino acids that support the skin's barrier function and enhance smoothness to the skin.

Dior Limited Edition Prestige La Crème Cryo-Modeling Duo Applicators

Dior Limited Edition Prestige La Crème Cryo-Modeling Duo Applicators


Dior Beauty introduces Dior Prestige La Crème, a luxurious skin fortifying face cream infused with extracts from a resilient wild rose called Rose de Granville. To enhance its effects, the brand recommends using the new limited edition applicator called Cryo-Modeling Duo. This duo of collectable applicators follows every curve of the face, increasing the massage surface, smoothing the micro-texture of the skin and remodelling contours.

Huile Prodigieuse® Floral

Huile Prodigieuse Floral

Price unavailable

Composed by Irène Farmachidi, this new variant of the cult-favourite Huile Prodigieuse Dry Oil celebrates sensuality with its sweet fresh scent. It's the same beloved formula with a sweet twist!

Missed last month's launches? Check them out here.