Nike Champions Body Positivity Through Plus-Size Mannequins | Clozette

This week, Nike’s flagship store in Oxford Street, London underwent a major makeover. Starting 5 June, the third level of NikeTown London opens with an updated women’s section. Like their flagships in New York and Shanghai, the new floor offers various treats like personal styling services and so on to NikePlus Members. However, it's not the new offerings that drew the excitement of the Nike store’s visitors but the introduction of new plus-sized mannequins. It’s the first time they manifested their inclusivity efforts on a display, breaking myths and stereotypes about plus-sized people and health. Encouraging body positivity, the new level also had extended offerings of plus-sizes and an apparel customisation service to ensure the right fit for everyone.

A plus-size mannequin in a sportswear boutique

A plus-size mannequin in NikeTown London’s revamped third floor. (source)

Inclusivity efforts

This isn’t the first time Nike attempted to shift the narrative towards plus-size athletes. Back in 2017, they rolled out their first-ever collection available in sizes 1X to 3X. Since then, Nike has tapped various body-positive models and influencers like Grace Victory and Chloe Elliot for collection collaborations. Also, just earlier this year, they worked with online British retailer Very to sell their curvy clothing range. 

Mixed reactions

Though their bold move to feature plus-size mannequins in their flagship store was mostly lauded, the brand received criticisms as well. Plus-sized bodies have long been associated with inactivity and unhealthiness. That’s why people online are quick to comment that these body-positive efforts are going away from the healthy, sporty lifestyle Nike stands for. But contrary to these negative beliefs, female athletes don’t come from the same slim mould, and that’s what Nike attempts to show.  

Representation matters

Despite fashion collections becoming more and more inclusive, in most cases, the mannequins they use don’t look like a majority of shoppers. According to the Guardian, the average mannequin back in 2014 was six-feet-tall, with a 34-inch bust, 24-inch waist, and 34-inch hips. These barely changed in the past few years and set an unrealistic body standard for all. Given that, Nike introducing plus-size mannequins in their store is a huge step in the right direction. With these efforts, Nike is breaking the stereotype that curvy women don’t participate in active pursuits. Everyone, no matter their shape or size, is free to enjoy an active lifestyle and wear comfortable clothing while doing so. 

Still, there’s a long, long way to go before people accept that health looks different with every body. For one, Nike’s products here in the region aren’t available in extended sizes that fit curvy women. Hopefully, the plus-size mannequins are introduced in their stores worldwide as well, and that their stand for inclusivity doesn’t just stop there. For now, we can just wait and get some of their plus-size active wear from

(Cover photo from:

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They say that one must avoid wearing warm colours during summer. But it looks like rules are really meant to be broken when the results look as stellar as our Community's. Not only are orange outfits reigning as a favourite this season, this 'typically for autumn' shade also proves to be a stunning addition to one's wardrobe, even in regions with a year-round summer affair.

Don't believe us? Just check out these looks from our Clozette ladies that prove they are awesome in orange. 

Mystic vibes

FAVE 5: Awesome In Orange - Hazeldiary

(Photo from: Hazeldiary)

Serving elegance

FAVE 5: Awesome In Orange - chardeocareza

(Photo from: chardeocareza)



Would you believe we're already halfway through the year? With all the hustling, deadlines, and personal agendas we had to work through, we say a little mid-year pick-me-up is necessary. For us, that comes in the form of retail therapy, with some 'me time' on the side. Because nothing beats recharging and gearing up for what's ahead.

So what's on our mid-year wishlist? We're currently looking at these fashion, beauty and lifestyle picks for an empowering daily routine that will help us survive the rest of the busy year. 


Deputy Editor

Clozette Covets: Glamglow GentleBubble Daily Conditioning Cleanser


"I have to admit: cleansers are not my most favourite skincare products. But cleansing is the first step to a good routine, so surely, it should hold a bit more weight, right? So I’m putting more premium on it now and will start with the Glamglow GentleBubble Daily Conditioning Cleanser on my to-get list. Aside from its super fun packaging that’s truly hard to miss, it’s got hydrating, softening and protecting properties thanks to apple extract, vitamin E, Teaoxi Green Tea Leaf and oat amino acids — yes, all that on top of cleansing."


Features Writer and Campaign Executive

Clozette Covets: Furla x Hello Kitty

Price unavailable

"I believe that every woman cannot leave the house without a trusty bag. And yes, you can blame it on the fact that our clothes usually don't have very reliable pockets (if they have any at all). But we've embraced the piece like an extension of our personalities and choosing the right one is just as personal as one's own skincare routine. So as soon as I saw Furla x Hello Kitty's latest collaboration, I knew I found pieces that fit my taste just right. Elevating Hello Kitty's fun and quirky vibe is Furla's chic and sophisticated aesthetic, making it perfect for kids-at-heart like me who deal with #adulting on the daily."


Features Writer and Community Specialist

Clozette Covets: Rouge G de Guerlain

Left to right: Guerlain Rouge G Matte Shades, SGD48; Guerlain Rouge G Cases, SGD31


"As cliché as it may seem, no one can deny that a red lip has unbeatable allure. The colour is bold, empowering and unapologetic wearing one is like saying to the world that you're unstoppable. Over the years, I've tried many red bullets and now have my all-time favourites, but it wouldn't hurt to add another tube to my collection. This month, I'm eyeing the Rouge G de Guerlain in the shade Rouge Intense. The best part is that you can even customise the case that comes with it when you purchase one. So chic!"


Features Writer

Clozette Covets: Dyson Lightcycle Task Light


"My eyes are suffering from fatigue a lot more lately and it makes it difficult for me to manage my daily tasks efficiently. That’s why I’m excited for Dyson’s Lightcycle Task Light, which is engineered to adjust automatically throughout the day to give you the perfect light. The desk lamp adapts to your local daylight and age, so you get the optimum brightness and temperature you need. Hopefully, when it’s released this July, it can finally reduce my eye strain and help me enjoy my night-time reading once more."


Community Executive

Clozette Covets: SS19 EVISU x Keith Haring

Left to right: SS19 EVISU x Keith Haring shirt, SGD1,099; SS19 EVISU x Keith Haring sliders, SGD599

"After a week's long vacation in my favourite city, Tokyo, my enthusiasm for Japanese High-Street Fashion has not dwindled. A new playful collection featuring EVISU and legendary '80s pop-art artist Keith Haring has just been launched. The collection includes a range of t-shirts, denim shorts, beach boxers, beach slippers and all other fashion items in fun and colourful prints. Throw on an EVISU x Keith Haring tee, a pair of pool sliders and be ready to indulge in an artistic and creative summer."


Creative Lead

Clozette Covets: The Hustle 2019 movie

 "I have been wanting to watch The Hustle featuring Anne Hathaway and Rebel Wilson, who star as female scam artists, one low rent and the other high class, who team up to take down the dirty rotten men who have wronged them. Rebel Wilson, who studied law in her early days, fought in court for the rating of the movie as it was considered sexist towards men. I love such stories of women standing up for women! I can't wait to watch it." 

(Cover photo from: @guerlain; @furla)