Ah, the good ol’ days. We don’t know about you, but it seems like fashion brands are catering to people’s nostalgia with their latest releases and shows. If you’ve been active on social media the past few months, you would notice some very popular childhood icons present in the previous Fashion Weeks.
But before we get into that, let’s talk about nostalgia. We’ve already discussed the presence of nostalgia in beauty, but it’s not quite the same when it comes to fashion. You see, fashion trends come and go over the years; often, trends repeat after several decades as people take inspiration from past fads. It could also be said the present trends are developments that occurred from previous ones. This is called the “nostalgia pendulum”, a theory in fashion and pop culture where what’s old and passé becomes new and on-trend again every 20 to 30 years. You could just look at the resurgence of floral sundresses, VSCO-worthy scrunchies, and Adidas track pants of the ‘90s in present-day social media to see this theory in action. Even the grainy, film-filters in photos add to the whole nostalgic experience.