With the launch of Curlia, L’Oreal Professionnel’s new Korean Curls in-salon service, getting the Korean Curls is as easy as heading to your nearby partnering salon of L’Oreal Professionnel. Curlia combats three common fears of hair perming -- hair damage, manageability and lengthy waiting time -- by infusing the cold-perm technique and L’Oreal’s exclusive Micro Oils-ex with botanical extract for natural, luscious curls. No need to spend outrageously long hours at the salon, the cold-perm process and time is much more compact compared to the regular hot-perm.
We sat down for a chat with Gunhee and find out why he chose to set up shop in Singapore, and which Korean celebrity personally takes care of their hair best (be prepared to be surprised!).
If you look at K-pop stars, or especially in K-dramas, you see a very natural look. [The Korean hairstyle] is definitely very different from the Western style. Koreans prefer natural, and it’s something that is very suitable for Asian. “Natural” is the keyword for Korean hair.
Which Korean celebrity, in your opinion, has the best hair to work with?
There is no [particular] hair that is easy to do. It is always difficult because it depends on the concept I am [going for]. It is more of when I’ve gotten used to the person that I’ll know what they like and what they dislike. [After] working with these people more often, I become more comfortable. I am always nervous [while at work], so it’s not easy. Super Junior’s Heechul is the best to work with definitely, because he’s my closest friend.
Nobody takes care of their hair best, because they [just] go to the salon [to get their hair done and treated]. When they’re not working, they wear a cap.
You’re currently heading the Bella K-Beauty House in Singapore. Why Singapore?
I [plan to expand] internationally, but I particularly chose Singapore because I wanted to start from Southeast Asia. There are many other countries around Singapore, but Singapore is definitely an easier place to start because it’s so “international”.
[It’s a] good product. Before this product came out, Koreans prefer the hot-perm. But with Curlia (which uses a cold-perm technique), you can almost get the same kind of curls with lesser damage on the hair. Process time is shortened as well.
You created four Korean Curl looks for the launch that are inspired by the four renowned Korean districts -- Cheongdam, Insadong, Myeongdong and Cheonggye. Which is your favourite look, and which district has the best hair?
I definitely prefer the Cheongdam because I’m from Cheongdam. There is no specific place [that has the best hair] because different hairstylists have different styles. But Cheongdam is well known for a lot of K-pop stars and celebrity sightings, [so the spotlight is definitely] on Cheongdam.
Before you sleep, do a little [bit] of styling. That’s why we recommend the Curlia perm -- so you don’t need to do much. Just do some twirling before you sleep, and a little bit more [when you wake up in the morning].
Most Singaporeans have straight hair [partly due to the humid] weather. If you do a perm, there is more volume in the hair. So even if it’s humid, it’s not as flat as straight hair. [Plus,] you still get the natural look.