One Swipe, Multiple Me | Clozette

Ever had moments when you feel you have a particularly Fragile Ego? Or times where you are feeling playful despite your usual naive demeanor? Now you can express yourself vibrantly through the use of Estée Lauder's latest lip innovation - the Pure Colour Envy Liquid Lip Potion, a lip colour that does it all, just like how women are able to perform multiple roles in life, and wear many different looks for the various occasions.

All in a day, we go to work, attend parties and events, and skip to our hot dates. What we really want (no we actually need it) is a formula that excels in function, appearance, and also appeals to our desires and moods. The Pure Colour Envy Liquid Lip Potion is luxuriously lightweight, yet fulfills the rich colour intensity of a lipstick. The best part - it is so easily applicable, like the slip of a gloss, and comforts the lips with moisture and nourishing oils. The result is soft, supple, smooth and beautiful lips: talk about depth, dimension and definition all in one stroke.

What amazes me about the Pure Colour Envy Lip Potion is its satiny finish and brilliant pop of liquid colour that gives my lips a visibly fuller, more voluminous and curvaceous look. And its lasts and lasts (up to 8 hours, to be precise), while my lips remain soft and "scented" (red currant, mandarin orange and apple blossom). It's now so natural to feel polished and sophisticated.

From top to bottom: Swatch of Fragile Ego, Fierce Beauty, Naughty Naive and Wicked Sweet.

Pure Colour Envy Lip Potion's sleek elongated iconic silhouette in Estée Lauder's signature navy and gold-one, and features a rectangular window that frames each shade's colour for simplified shade selection.

What makes a lip product so potent? Estée Lauder's Advanced True Vision Technology contains 'Concentrated Liquid' structural pigments that create rich colour, definition and volume. Its Time Release Encapsulated Moisture Complex with Hyaluronic Acid and a nourishing cocktail of Avocado Oil, Jojoba Oil and Sunflower Oil further boosts lips' ability to attract, capture and seal-in continuous hydration.

Fashion 'It" girl and social media sensation, Kendall Jenner, fronting the Pure Colour Envy Lip Potion campaign. Dressed in motorcycle-chic and head-to-toe black, in downtown New York City, Kendall's richly pigmented, sculpted lips drenched in Lethal Red take center stage, exemplifying her universal appeal and modern, sexy air.

Another major love for this lip product - its slanted and curved tip applicator thoughtfully designed to glide effortlessly on the curve and lines of the female lips. In a few swift motions and I'm all done and decked with perfect lips. Oh, how I adore efficient beauty innovations.

Check out the curated collection of 16 seductive shades that are universally flattering for all skin tones, in 4 main categories - Nudes to Browns, Corals to Reds, Pinks to Berries and Mauves to Plums. A different lip colour everyday for different looks/outfits? I'll gladly oblige ;)

My festive outfit flatlay featuring the Estée Lauder Pure Colour Envy Lip Potion in Wicket Sweet.

And here are my "4 looks" with 4 shades of lip colour. Makeup, outfit and setting are deliberately kept constant to show how a different lip colour can change the appearance, vibes and emotions generated instantly. And I am absolutely fascinated with how full and smooth my lips look in the Pure Colour Envy Lip Potions!

(Pinks to Berries)

A shade that’s sweet with a touch of naughty, rebellion and not-so-innocent intentions. Vibrant, gorgeous and very feminine. 

(Corals to Reds)

Some character you’ve got. A shade that possesses beauty, power and ambition. 

(Pinks to Berries)

What’s behind that smile, and what do those eyes say? A colour so luscious and rich, it almost tastes delicious.

(Mauves to Plums)

Don’t mess with me, but mend this broken heart. An emotional colour that speaks a thousand words.

Sealing this post with kisses ♥ Melissa Jane



(cover photo from fayebalogo)

Have you ever wanted to achieve an effortless look that would make people turn heads whenever you pass by? Well, it's not as easy as it sounds. It's a skill developed through time by a seasoned fashionista who knows her personal style inside out and sticks to it. However, you can always take a shortcut and learn from the pros on how to put that effortless look together! 

To help you out, here are the basics to achieving that effortless style!


Stick to a theme

(photo from fayebalogo)

It's called "effortless" for a reason. You want a clean, no-fuss look that makes people think it's your natural way of styling pieces together--almost as if youdidn't think about it all. Simplify your whole look according to a theme. This can be anything from colour, to style, and even to your fashion icon's favourite look. Make it your look's overall inspiration and stick to that theme for a flawless OOTD! 

Keep it casual chic

(photo from Vanessaxlim)

An effortless outfit complies to the principles of casual chic--simple but still put-together. Focus on pieces that suits your frame, hugging your curves in all the right places. It automatically looks good even if you may just be wearing a dress or romper, with minimal accessories. Complement the look with a few neutral pieces or a pop of colour to add a dash of dimension to the look.

Go for a no-fail MOTD 

(photo from ShebbyChic)

An effortless ensemble is always paired with an effortless makeup look. It is usually one that has been tried and tested--such as the no-makeup makeup look or the classic smokey eye look. These looks have been proven to effortlessly complement any style you may have on, making your look extremely put-together without making it look like you tried too hard. Best thing about these looks, once you have the routine down pat, they're a cinch to put together.

Never forget the lips

Going without your lipstick is like going out naked. A lip colour that suits you and your outfit best adds such an effortless dimension to any look, without all the fuss. The best colours? Either go for a bright red lip, a coral nude, or muted pink shade such as these from Estée Lauder. With its Advanced True Vision technology, their new Pure Colour Envy Liquid Lip Potion glides on the lip for the rich colour that completes any effortless look. With 12 alluring shades to choose from, it's easy to see why Estée Lauder's pure colour envy lip liquid potion elevates your personal style, effortlessly. One swipe and you're good to go!

Wear statement accessories

(photo from HLRYYS)

An effortless look is never without a single accessory in sight. A normal outfit will look beyond the ordinary once you know which accessories to add. May it be a sling bag, a stack of rings, a pair of bold sunnies, or a wide-brimmed hat, it has the power to twist your look from normal to fab. 



Are you an aspiring blogger looking to make your mark on the digital influencer map? You’ve come to the right place. Last Saturday, over 60 bloggers were in for an eye-opening treat at the Kuala Lumpur workshop launch of Blogger Babes Asia conducted by Heidi Nazarudin, CEO & Co-Founder of US-based Blogger Babes.

Having left a comfortable and successful corporate life to pursue her passion for fashion seven years ago, Heidi encountered a few failed ventures along the way before launching in early 2013. Her persistence and accomplishments landed her the opportunity to work with brands and publications such as Vanity Fair, Saks 5th Avenue, Giorgio Armani Beauty and Max Mara.

She founded Blogger Babes at her Santa Monica home with a simple goal in mind: to form a casual bloggers community to build camaraderie and share experiences. Blogger Babes became an overnight hit. Today, the community boasts more than 5,000 blogger members. 

With her eyes set on Asia, Heidi Nazarudin is back in her home base – Malaysia – to kick-start the launch of Blogger Babes Asia. A collaboration between Clozette and Blogger Babes, Blogger Babes Asia is set to not only bring together a community of like-minded female bloggers in the region, but to also provide a platform to groom and expand blogging horizons and know-how's. Without a doubt, this is an initiative you wouldn't want to miss!

During the workshop, Heidi brought with her a wealth of personal experience and knowledge on building a blogging empire, sharing remarkable insights and answering one of the most asked questions from bloggers--Why does a blog fail?

The answer: You’re not spending enough time on branding and content development.

According to Heidi, 20 percent of her time is used to craft compelling editorial content, while 80 percent is spent on maintaining her social media platforms. On this note, Heidi highlighted the importance of staying instant and relevant in the digital world.

Other than that, she spoke about the significance of developing a consistent brand identity and revealed tips on how to increase social media followers. Attendees were also given the opportunity to ask questions and gain insights on crafting and maintaining a quality blog – the very key essence to a successful blogging career.

After such a compelling workshop, the Blogger Babes Asia Launch didn't just end there. Since a blogger is never fully functional without professional make-up and a photo op, a make-up booth was specially set up by Lancome, while established the stage with a photo booth printer.

After an afternoon of workshop and mingling fun, the event concluded with a lucky draw thanks to our sponsors from Lancome, Blackmores and Melvita

That’s not all! Attendees also went home with goodie bags filled with an exciting mix of beauty products, fashion accessories, and vouchers. Special thanks to our sponsors: Lancome Malaysia, Blackmores, Melvita,, Zalora Malaysia, XIXILI, Nivea and Melinda Looi.