beauty . Makeup

One Swipe, Multiple Me

No one woman can ever be satisfied with owning one colour because we need them for different occasions, different functions and for different outfits. Sometimes you just want to go nude, go light, or go heavy. It all depends on the mood.


I am so glad that Estée Lauder has now come out with 12 different shades of NEW Pure Color Envy Liquid Lip Potion.




Before I introduce you to the colors, let me first share the benefits of the NEW Pure Color Envy Liquid with a little input of my own review.

The moisture-rich formula and satiny texture makes application so much smoother because it glides smoothly onto the lips and lips will look instantly fuller and curvy. I like how rich the colours are with just a single application and I did not even have to touch up the colors after 6-8 hours as it has long-wearing properties that helps to maintain the richness of the colours -  Estée Lauder's Advanced True Vision Technology contains "Concentrated Liquid" structural pigments which creates rich colour, definition and volume.

Lips also remained soft throughout the day and this unique formula is also infused with red currant, mandarin orange and apple blossom. This scent brought Pure Color Envy Liquid Lip Potion to another level of sophistication.



Our lips can crack when it comes to cold weather or dry lips. And this is where Time Release Encapsulated Moisture Complex with Hyaluronic Acid comes into place. Found in Pure Color Envy Liquid Lip Potion, it has the ability to keep you lips moisturized and hydrated with the attract, capture and seal-in continuous hydration. This complex is made up of Avocado Oil, Jojoba Oil and Sunflower Oil.

Some of you may find applying lip colour with a brush too messy but application has never been so precise with this because of the new, slanted and curved tip application which is designed to glide on effortlessly. I even gave lip liner a missed because the curved tip of the applicator can line the lips well, making it look define and volumized.

Now.. The packaging.. Sleek and classy.

As mentioned, there are 12 colours in total.


Nudes and browns: Naked Ambition, Extreme Nude, Bitter Sweet

Corals and reds: Fierce Beauty, Cold Fire, Lethal Red, Strange Bloom

Pinks and berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naive, Quiet Riot

Mauves and plums: Vague Obsession, Fragile Ego, True Liar, Savage Garden



I have chosen 3 colors that I feel elevate the various roles in my daily life. Here goes!



For a sweet date with my boyfriend or a dinner with my girlfriends, I will prefer to go light but with visible colours still. In my boyfriend’s opinion, he feels that a light shade of pink like the Fierce Beauty best projects that young innocent side of me with a slight tinge of tenderness. Always reminding him of the feeling when we first! My choice was: Fierce Beauty – #04.



My job revolves around clinical research & more laboratory work, thus saving me the need to be in fanciful outfits. Nonetheless, looking presentable at work is still a must for me. Hence, a more subtle shade of pink would match the professional image I pursue in this aspect. 




Furthermore, I appreciate the practicality of Estée Lauder Pure Color Envy Liquid Lip Potion in fighting against the cold & dry environment within the lab with its extra boost of hydration to the lips. Vague Obsession - #12 to the rescue! 



How about the blogging events which I have to attend at night which is always filled with beautiful people? What shade can I summon to look more outstanding & confident amidst the crowd? 




The Lethal Red - 06 is definitely the one to go for! The red shade never fails to give that extra boost of confidence and mature feminine demeanor. Almost like sending out a subtle message to the others around: “Don’t try intimidating me, I know exactly what I want & I will go all out to pursue it passionately!”




This explains why it is my favourite among the three! Furthermore, I like the fact that it is easy to apply on & gives a even spread upon application. 


NEW Pure Color Envy Liquid Lip Potion will be available at Estée Lauder counters including ION Orchard Boutique from August 2015 at SGD46 each.

Which colour was your favourite? Let us know in the comments below!