fashion . News

Online Shopping With JRunway

As they say 'goodbye' to their 3,600-square foot concept store

The Internet has grown to be just more than social media and browsing for information – it has become a shopping haven as well, allowing customers from all over the world to purchase anything they desire with the click of a button.

Which is why with the online shopping business booming, this past 21 February 2016, Japanese brand, JRunway, closed its store in Plaza Singapura due to their lease expiring, and will instead focus on their online site.

With their online store,, they will be able to continue being the market trend leader in the industry as it will be easier to feature more Japanese brands, selections, and also faster on-trend reports and photos than through a brick-and-mortar store.

Mr. Chigira Kenji, Managing Director of AWCG, explains that, “We have seen an increase in our online business, so this is only a small re-adjustment in our retail strategy. We will be organising various fashion pop-up events throughout the year, starting with Spring/Summer 2016 in Singapore (dependent on mall locations and consumers). We will then replicate this and take it around the ASEAN region.”

Members of the website can enjoy a constant changing of brands, allowing JRUNWAY to retain its freshness and appeal. By expanding its reach into the online world, it will also allow them to tap into the tech-savvy youths and their spending habits of today!

So if you’re a lover of shopping and Japanese street style, then JRunway is the perfect online boutique for you, which currently ships to Singapore, Australia, Indonesia, Malaysia, Philippines and Thailand!


JRunway is currently available at, its Cathay Cineleisure Orchard Store in Singapore, and in various pop-up store locations in Singapore.