The world is becoming more and more conscious about product ingredients. Besides the functionality, the face value, and even the price, the call to 'go green' and be 'cruelty-free' is often used nowadays as a tag to attract a consumer's attention. But amidst the popular names like Anastasia Beverly Hills, Colourpop, Lush, and more, there are other cruelty-free brands that are worth your attention despite not getting enough buzz.
So if you're on the lookout for hush-hush brands that are organic, high performance, and not tested on animals, keep on scrolling to find your soon-to-be faves.
One of the most known brands when it comes to innovation and creativity, Pacifica has a full range of cosmetics, perfumes, and skin care. Their mission is to deliver products that are not substandard but rather elevated to something that all beauty connoisseurs can appreciate. Besides being cruelty-free, 100% vegan, and cruelty-free, their products also don't contain phthalates, parabens, and sulfates.
When it comes to social responsibility, Plant Makeup's got it all covered. Besides being cruelty-free, it's also free from harsh chemicals, and the packaging of their products are also 100% biodegradable. The entire line is not just a treat for your skin, but also for your eyes as it's packaged in a very artsy way that will tickle your aesthetics.