(cover photo from LUMINNEJ)

Recently, shoppers and fans of Zara were shocked to learn that the brand wasn’t pronounced as its spelled! And this made us wonder, are we all really pronouncing these brands the correct way?

Everyone already knows that Givenchy is said as “zjee-van-shee” and that Lanvin is “lahn-vahn”. But what about other well-known brands? It’s a new year, and with that, we should all learn how to pronounce our favourite fashion houses and beauty brands correctly! So keep scrolling down for the list of popular brand names and their correct pronunciations!


Giambattista Valli 

(zham-bah-tee-sta vah-lee)

(photo from beautifulbuns)

You would think it would be pronounced as “gee-ahm-bah-tee-sta” since it's an Italian brand. But as it turns out, we thought wrong!



(photo from AshleyYeen)

Now you won’t have to second-guess yourself every time you go into a store and ask about this well-loved brand!

Comme Des Garcons

(comb day gar-son)

(photo from carmstony)

French for “Like Boys,” this Japanese fashion label is pronounced as “komu de gyaruson” in Japanese!



(photo from Jessying)

If you’ve been saying it as ‘law-see-tan” for years, don’t sweat it! A ton of people mispronounced this name for a while too!


What other brand names still confuse you? Share it with us in the comments below!



The Lunar New Year is upon us and with that comes brand new releases from prestigious skincare brand, SK-II! Since launching their Facial Treatment Essence 35 years ago, SK-II has continuously supported and empowered women. And for this holiday season, they’re debuting their famous product in an inspiring package designed to usher women and their loved ones to bring in hope and confidence, and to embark on their journey to having clear, smooth skin this new year!

The SK-II Facial Treatment Essence New Phoenix Limited Edition, wrapped in a phoenix, symbolises female empowerment, elegance, and rebirth -- allowing women everywhere to experience the power of transformational beauty!

Second, SK-II is ready to help women fight dull and dehydrated skin with their new Facial Treatment Oil! This formula has perfected the balance of nourishing oils and Pitera™ to create the ideal skin elixir which will offer skin immediate intense moisturisation, while soothing dryness, and further protecting it from UV and environmental damage.


The SK-II Facial Treatment Essence New Phoenix Limited Edition and SK-II Facial Treatment Oil is now available in all SK-II counters in Singapore and Malaysia!


(cover photo from musiquescents)

Purchasing high end or luxury beauty products is never easy, especially for your wallets. There’s always the risk of the product not living up to your expectations, with the worst case being that sometimes you can never return them!

But lucky for you, our Beauty Community is always in touch with the latest trends and releases when it comes to high end cosmetics. So if you want to know which pricey products are worth getting, keep reading below for their mini reviews on everything that pertains to high end beauty!


MAC Blacktrack Liner

by fifiliciousify

“After using MAC's Blacktrack liner for 2 weeks now, I learned that its colour is not as strong and pigmented as I expected, but is buildable to create a darker line. It sets pretty quickly, but still allows you to smudge it out if you want a simple smoked out liner. And you can generally creates a thick line due to its formula!”

Click here to read her post

RMK Gel Creamy Foundation

by Slowbrogal

“RMK Gel Creamy Foundation is my favourite base from my collection, and I have been using it for years. It is one of the foundations that can provide me with naturally glowing skin without the oiliness after 8 hours. I usually wear this foundation for events where I know I’m going to have to take pictures because it makes my skin look so hydrated in photographs!”

Click here to read her post

NARS Velvet Matte Skin Tint


“The NARS Velvet Matte Skin Tint glides on easily and even outs the skin tone beautifully. It does not have a glowing finish, but it’s not too matte either! It’s nice for a quick fuss-free base during weekends or if you are in a hurry!”

Click here to read her post

Vichy Normaderm

by Junedujour

“I've been loving Vichy's Normaderm range since I was a teenager, and it has alway been my go-to to tackle my oily complexion. Thank you, Vichy for giving me skin I can be confident in!”

Click here to read her post

Lanvin Eclat de Fleur

by musiquescents

“Love this enchanting fragrance by Lanvin! Eclat de Fleurs is uplifting and enlivening; a very feminine fragrance that will make you feel pretty and youthful.”

Click here to read her post


Have a mini review? Snap a photo and share it with out Beauty Community!

Click here to see more reviews from our Beauty Community!