Just when you think you know everything about the beauty industry, a new trend, an innovative product, or a new brand comes along. But more often than not, we only look into the surface of these emerging additions to our beauty-ridden consciousness (a.k.a. we get swept into excitement), not realising that we're in for a surprise if we choose to dig deeper.
And because we got curious, we decided to investigate the ins and outs of the industry and found some interesting beauty lines that are owned by the most unexpected brands. From a home appliance manufacturer to a company that creates probiotic milk drinks, find out which well-known brands are also venturing into producing makeup and skincare lines without you knowing.
LG Electronics: Various K-beauty brands
Mobile phones and household appliances are not the only ones bringing in the moolah for LG Electronics. K-beauty brands such as belif, Phyto Derma, philosophy, and Dermalift are some of the well-known beauty lines under their umbrella. LG believes in the holistic approach to an easy lifestyle; it's the very reason why their beauty lines offer similar conveniences as their appliances — versatile depending on one's lifestyle.
Revolutionising the connection between photography and skincare, Fujifilm's 80 years of research in improving their brand segued into beauty when their various technological assets involving collagen and nanoparticle formulation were tested for cosmetics and skincare.
By 2007, when digital media started to take over and photographic film became outdated, they used their findings to turn around the business, leading to the birth of Astalift. Now, resurfacing to the top of the game with their production of digital cameras, they focus on the complementary relationship of making the subject (a.k.a. you) beautiful with Astalift and capturing it through their Fujifilm gadgets.