Clozette

Instagram is one of the biggest social platforms for beauty and fashion today. From who's wearing what to which trend is hot, it has become a microcosm of the two industries and even a conductor of where it's headed. 


But aside from the filtered photographs or curated feeds that people often see in this online space, a new but somehow fascinatingly eerie trend has been emerging: CGI and robots as beauty and fashion influencers. 


You read that right! And we're not just talking about dolls or stuffed animals being dressed up and photographed — these are actual technologically created personalities signing brand deals and posing for spreads. But before we get into who's who, the idea of having a digital icon did not exactly start on Instagram. 



Those who are into Japanese culture will definitely be familiar with Hatsune Miku, one of Japan's most popular 'idols', who is, yes, a humanoid persona. She's sold out hundreds of concerts, has sold probably millions of merchandise and has a very passionate following (as you can see in the video above). And since this idea of having a digital star with a massive following did not exist before, a lot of people were initially weirded out by the idea. But it seems like it is where we are headed now.


Starting with the least shocking first, you may have already heard about Sophia, a humanoid developed by Hanson Robotics in 2015. She made headlines for being able to express 62 different emotions and has been the first robot ever to be granted a citizenship; she is a Saudi Arabian citizen. 



Besides having an active Instagram account with 15k followers, plus almost hundreds of fan accounts dedicated to her, Sophia can be seen going on photo shoots, giving speeches, and doing just about anything an 'Instagrammer' would do. 



But that's just the beginning. Following the likes of gorgeous Hollywood superstars like Lupita Nyong'o and Viola Davis, Instagrammer Shudu Gram is someone you can definitely mistake for as a supermodel or an upcoming celebrity. But the catch is: she's not real.



Created by London-based photographer Cameron James Wilson, she is distinctly human-like and has more than 36.7k followers on Instagram and counting. The digital model has even been featured on Fenty Beauty's Instagram account recently. 


But Shudu is not the only 'digital model' you should look out for. Internet conspiracy theorists and Instagram patrons alike have also been obsessed with Lil Miquela, who has more than 500k followers on Instagram to date. What's fascinating about her in contrast with Shudu is that she looks like an animated girl super-imposed into the real world, making people question if there is an actual 'girl' behind the CGI-d features. 





What's even more interesting is that she's been taking candid photos with 'real people' and has even done a voice interview with YouTuber Shane Dawson. She craftily avoided questions about who she really is, making the internet's fascination, curiosity, and even obsession with her mysterious identity escalate to new heights. 


And it's safe to say that whoever is behind Lil Miquela is working flawlessly on her brand. Just recently, aside from announcing that she will release her music soon, Lil Miquela was also announced as Pat McGrath's new muse. Talk about career goals!


With this line between reality and technology overlapping more and more each day and while we wonder how we are defining 'realness' at this day and age, we ask: is this the direction we're heading not just in the fashion and beauty industry but humanity as a whole?

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Experienced a manic Monday? Wind down with the help of these fun bits from the worlds of fashion and beauty.


To THE TWEE



Korean fashion brand THE TWEE has arrived in Singapore. Hailing from Seoul, the brand offers womenswear and menswear. They also exclusively carry the cosmetics brand Superface Korea, which was created by Korean director Jung Son and Hong Kong director Larry Shiu. The store, located at 313 Somerset, will also carry an exclusive party collection for Singaporeans. Available soon: Get a free makeover at the Superface Booth for every purchase of a party collection piece.


High level of fun



If you're looking for a different kind of high, look no further than AIRZONE at City Square Mall. It's an elevated playground that features different kinds of attractions — from a ball pit to a maze. 


Carolina Herrera steps down



After 37 years of heading her eponymous brand, Carolina Herrera steps down from her post. Herrera will move on to become the brand's Global Brand Ambassador. Taking the reins after her is 31-year-old Wes Gordon, who has been a creative consultant for the brand in the past year. 


elf x Christian Siriano



Christian Siriano's collaboration with beauty brand e.l.f. cosmetics looks like a Springtime dream. The collection includes a tinted lip oil, liquid matte lipstick, an eyeshadow palette and a cosmetics bag.


(Cover photo from: @twee_sg)


Here's what you may have missed last week.

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Whether you're going on a date or spending the night with your gals, Valentine's Day is the perfect opportunity to bring out the most glam version of you. You can't deny that pampering yourself for the occasion gives you a boost of confidence like no other. So prepare for V-day as early as now to make sure that you're ready for the loveliest night of the year. Your hair, makeup, and outfit may be all set, but you may be forgetting these equally important steps in your beauty prep.


Pick a sensual fragrance


Maison Francis Kurkdjian A La Rose Scented Hair Mist, SGD100 (70ml)


Set the romantic mood by wearing a sensual fragrance, not just on your body but also on your hair. If you don't know which scent to pick, perfumes infused with floral notes never fail. Rose scents are a particular favourite during Valentine's because of their fresh and seductive scent. 


Achieve smooth, hair-free skin

Philips Satinelle Prestige Wet & Dry Epilator BRE652/00, SGD209


If you prefer having hair-free skin for V-Day, your options include booking a waxing session or using mechanical ways like epilators and shaving. Since waxing may take some downtime, shaving or using epilators are your best bets for last-minute preps. That being said, it's also totally okay to just let your hair be. It's just a matter of choice. 


Hydrate your skin


Bio-Bounce Collagen Essence Cream, SGD36.90 (50g)


A good moisturiser is always a must no matter the occasion. For that extra bouncy skin, you can try collagen-infused essence creams to replenish skin's hydration. Don't just slather cream on the face, give your décolletage some lovin' too!


Get a mani-pedi


(Photo from: paradeoflove)


This year's Valentine's day falls in the middle of a busy working week, so it's gonna be really tempting to skip the little things in your prep. However, think about the impression you'd leave if you showed up with dirty nails, with chipped polished and jagged edges. Not so good, right? You don't have to do a fancy French manicure, just a little trim and a fresh coat of plain polish are already enough.



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