The world may be moving forward with its notions about beauty, but there is still undeniable pressure for women to keep up with certain standards. In fact, nearly half of all women across the globe believe they must wear makeup to feel beautiful and confident.
This is why skincare brand SK-II took a bold step in affirming the beauty of bare skin through its latest campaign, the #BareSkinProject. Along with global celebrities Chloe Grace Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei, the brand moves toward making a statement that bare is indeed beautiful.
Chloe Grace Moretz
Shot by world-renowned photographers from Magnum Photos, the six celebrities revealed their bare skin for the first time with the help of SK-II’s signature and cult-favourite product, Facial Treatment Essence. The photos were untouched, unfiltered and just bold, bare, and beautiful.
Directors Virgile Textier and Guillame Cagniard from HOSSEGOR share, "Our goal was to capture authentic emotions as they went through their [skin] journeys. Although each journey is unique, they went through similar emotions of doubt, excitement, boldness, and pride."
Here's the buzz
Monday never disappoints when it comes to giving us some fresh fashion and beauty news. Hush Puppies celebrate their 60th anniversary in the cutest way possible, a beauty mogul stirs a discussion on a controversial topic, new technology is introduced in the fast fashion retail scene and more. Keep reading to be updated on the latest buzz.
Stylised Hush Puppies sculptures up for online auction
Hush Puppies celebrate their 60th anniversary this year! To mark this special occasion, they collaborated with six Singaporean artists to add their artistic touch on the brand’s iconic Basset Hound sculptures, which will be displayed at The Clementi Mall from 22 to 28 June. These six stylised sculptures will be available for public auction until 21 June with all proceeds going to animal welfare centre Save Our Street Dogs.
Kat Von D in hot water
Sephora Singapore turns 10
Park Hyung Sik for Bench
SM Youth Go-See winners set to become brand ambassadors
Winners Jaime Borromeo and Julian Rodriguez are the newest brand ambassadors for SM Youth. We can expect to see them in SM Youth’s upcoming lookbooks, campaigns, events and fashion shows. They are now part of the prestigious group of SM YOUTH brand ambassadors, which includes up-and-coming personalities like Tommy Esguerra and Richard Juan, as well as past two season’s winners, Kaila Estrada, Kyle Perry, Erika Kristensen, and Macauly Lofgren.
SABON is now in Singapore
Luxury bath and beauty brand SABON just launched their first boutique in Southeast Asia at Takashimaya Shopping Centre in Singapore. The 350-square foot store will house the full range of products for bath and shower, face, body and the home.