Here’s How Your Favourite Beauty Products Can Help Others | Clozette


They say there’s a time for everything. It’s only a matter of choosing which ones we put on top of the list. This October, we implore you to give time to yourself and other women. The month has, for years, been attributed to spreading awareness about breast cancer. But this year, The Estée Lauder Companies want not only to share the knowledge about the disease but also to finally make this declaration: it’s time to end breast cancer. 


We spend our time primping ourselves as a means of self-care, and rightfully so. But wouldn’t it feel even better if you know that you’ve helped a cause while caring for yourself? Be in solidarity with women who are fighting a serious battle with each application of these iconic beauty products — part of the profits will be donated to the Breast Cancer Research Foundation.


Limited Edition Estée Lauder Advanced Night Repair Synchronized Recovery Complex II



SGD175


Estée Lauder’s number 1 repair serum, known for its power to provide instant radiance and intense hydration on the skin, will be available in a hot pink packaging and a tassel keychain in hues of pink. Grab a bottle for SGD175. For each sale of the bottle, SGD20 will be donated to breast cancer research.

Bobbi Brown Pinks with Purpose Lip Color Duo 



SGD66


In support of the initiative, Bobbi Brown is launching a new Lip Color Duo set. Swipe on these two shades of pink, one in a pale nude and the other in a vibrant blush, for a semi-matte pout. The duo will retail for SGD66, SGD23 of which will go to breast cancer research.


Clinique Dramatically Different Moisturizing Lotion+ 



SGD85


Nurture your skin with the help of the hydrating powers of Clinique’s Dramatically Different Moisturizing Lotion+. In support of the campaign, the product will be released in a special edition bottle that comes attached with a Clinique key ring with charms, including a pink ribbon inspired by the one co-created in 1992 by Evelyn Lauder, a breast cancer survivor herself. The limited-edition bottle will retail for SGD85, SGD15 of which will be contributed to the cause.

La Mer The Cleansing Micellar Water



SGD95


Remove dirt and makeup from your face effectively while giving it the nourishment it needs with the help of La Mer’s legendary Miracle Broth infused in their light and fresh Cleansing Micellar Water. Get yours in a limited-edition pink packaging for SGD95. The brand will donate SGD19 from the sale.


Origins Hand and Mind Relief Set 



SGD29


Pamper yourself with this set from Origins. The Plantscription Anti-Aging Hand Cream, formulated with Anogeissus plus Crithmum, Bamboo and Pea Extract reduces visible fine and dry lines. Meanwhile, the Peace of Mind On-The-Spot Relief helps ease tension and pressure with just two dabs of the product on the back of the neck, temples and earlobes. The set will be available for SGD29 and SGD5 of each sale will be donated.


Learn more about The Estee Lauder Companies Breast Cancer Campaign here.

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We're heading to the weekend with lots of excitement. But we're gonna save some of it for these thrilling bits of news from the worlds of fashion and beauty. From new releases to big surprises, here are the latest.


Michael Kors buys Versace



In a move that surprised many, Michael Kors acquired Italian fashion house Versace. The deal was priced at USD2.1 billion. Versace is the second brand Michael Kors has acquired in the past five years, with Jimmy Choo being the first in 2017 in a deal worth USD1.2 billion. Donatella Versace has maintained that she will still be involved with the brand after the acquisition, but we're curious to see what the future will bring for the brand.


New Instax




There's a new Instax in town. The Square SQ20 is here and it comes with a "Motion Mode" that allows you to take videos (15 seconds max). It also has a zoom function, a first in the series. And perhaps the best part, there's a self-shot mirror attached to the side of the lens. Stay tuned for its arrival on 20 October.


CHANEL Le Rouge 




Explore a pop-up dedicated to the colour red, Gabrielle Chanel's signature colour. Discover the creative process behind each product in the Le Rouge line. Head to 72-13 Mohamed Sultan Road in Singapore from 17 to October 21 to enjoy this one-of-a-kind experience.


Juicy Makeup




Is the 2000s coming back? Juicy Couture delving into beauty and giving us Paris Hilton circa The Simple Life vibes definitely makes it seem like it. Are you ready for gold shimmer eye topper, shimmer lipsticks and glosses?


(Cover photo from: @versace)


Check out what you may have missed earlier this week here.



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Ah, brows! Remember the time when being 'on fleek' wasn't really a thing? Various brow products of different formulas, pigments and finishes have risen to the market as part of the brow mania. And for a body part that's just supposed to keep sweat, dirt and other debris from falling into our eyes, our eyebrows really went through a whole cycle of changes through the years. 


It's not just because of vanity, though. Brows significantly aid how we communicate and express our feeling and thoughts more than you think. Which makes the changes in how we wear them truly fascinating. So how does its evolution fall into the narrative of human history, at least in the last century? Let's take a look back below.  


1920s to 1930s




A major shift in beauty started in the '20s when 'natural beauty' flew out the window and more extreme looks became preferable. This can be aligned with the flapper culture where women became more adverse to what was considered as conventional behaviour promoted at the time. Complementing their overly plucked brows were bob cuts and swished bangs that framed the face. It was a symbol of more liberty for women as compared to having typically long hair dressed in updos that signify social status. This continued until the '30s, but with a more exaggerated take. This is done by putting a darker pigment to accentuate the ultra-thin and theatrically arched brows women donned at the time. 


1940s




A practical turn came in the '40s due to World War II. Women suited up to support wartime efforts and there was simply no room to follow outrageous beauty trends. Overplucked brows went out of trend and more women went au naturel, maybe just dabbing some Vaseline to keep their arches in place. Even celebrities embraced fuller brows at the time with a defining arch in the middle to create a groomed but still nonchalant look.


1950s to 1970s




Fast forward to another decade and brows that are full but now better groomed than they were in the '40s was all over beauty spreads, on television, and of course, the streets. Being the Golden Era of film, the '50s was when face-framing bolder brows from the likes of Marilyn Monroe and Audrey Hepburn rose in popularity. Then in the '60s, supermodels like Twiggy defined the look even more by matching her perfectly curved brows with spiky, fanned out lashes. It was a bit similar for brows in the '70s, where the likes of Donna Summer and Aretha Franklin wore theirs quite thin but definitely groomed.


1980s



The '80s have contributed a lot to today's fashion, being one of the most 'extra' when it comes to basically everything — from the colour palettes to the layers of clothing to the accessories. And when it comes to the beauty department, needless to say, it was as bold as the era's fashion. Floofed hair and barely groomed brows were all the rage during the time, as made popular by Madonna, Brooke Shields and Winona Ryder. It doesn't matter if it's full or thin as long as it embraces the natural shape of the arches. At the time, hair height was more important than getting sharply shaped brows.



1990s




The '90s was when being laidback got meshed with technologically mediated progress, making it a truly remarkable time although probably not in the beauty arena. Sure, we can all bask in the glory of glitter hair clips and chunky bangles that are levelled up versions of accessories that were popular during the '80s, but the brow game in this decade is something that we just want to forget. In contrast to the '80s, brows were barely there. Many of those who overplucked theirs are still waiting for them to grow back.


2000s



The 2000s may have been a great improvement when it comes to the brow game, but it's not exactly a major turnaround from to the '90s. Despite the growing popularity of a more natural style in filling them in, overplucking was still a massive trend, even extending to shortening the brows for more flexibility when it comes to choosing what brow tail style you'd prefer for the day. Sure, it may have been fun to choose and draw in brows the way you want to, but overplucking is still a major no in our book and we're glad we've moved past this beauty era. 



2010 to present



And now we've finally caught up with the present. Through the journey of looking back into brow history, it's safe to say that there's no decade besides our current generation that's made brows a major focal point. Now, there's almost every product and service imaginable dedicated to brow grooming to ensure fuller, shaped-to-perfection and "on fleek" brows as inspired by personalities like Cara Delevigne and Kim Kardashian. Even "brow skills" are now a significant aspect of makeup artistry and will surely go down as that time in history where brows have become a cultural phenomenon. 


(Illustrations by Tisha Esquejo)


Next, read up on fashion history as we share the origin of the t-shirt and why it became a wardrobe staple. 


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