The world is big and there are lots of things to discover. The worlds of fashion and beauty are already full to the brim with inspiration. But sometimes, you don't really have to go far and wide to find something worth your while. In fact, there are treasures you might be missing out on because you don't look at what's near you.

With that said, we are huge advocates of appreciating what every country has to offer, especially our own. So we're definitely revisiting some homegrown brands that deserve more attention from us... and you. Let's start with the Little Red Dot. Here are just a few of the proudly Singaporean brands you should know about.


If you're looking into leading a more active lifestyle, better get acquainted with FUNFIT. The brand, which started in the '80s, has now become an all-around fitness-focused apparel brand. 


Show off your stylish side with clothing that's proudly Singaporean. Pleatation, launched in 2012, is a pleat-focused apparel line that aims to com-pleat your wardrobe (get it?). 


Tell time in a sleek and chic way with pieces from Schaffen. The brand not only promises to give high quality watches but also give you the liberty to design your own timepiece.

Feeling a little more proud of your Asian roots? Here are some bangin' beauty treasures from our side of the world.



We're halfway through July. Ah, can time stop going by so swiftly? While we ponder on the things we're doing and how they relate to how time whizzes by, here are the things we are learning in between. Hot news and more coming your way.

Can you spot Gong Yoo?

It's a given that we're excited when we see our favourite K-stars, but it's even more exciting when we see them outside their turf. So you can just imagine how fast our eyes lit up when we saw Gong Yoo in this Louis Vuitton video. Can you spot him, too?

MUJI Exhibition

Muji is opening its flagship store in Plaza Singapura. To usher in the occasion, the brand will hold an exhibition titled "What is MUJI" from 21 to 30 July at Plaza Singapura Main Atrium Level 1. Admission to the exhibition is free, and guests can learn more about the brand's iconic products, such as the wall-mounted CD player and aroma diffuser.

New shops to visit

We'll never run out of fun things to do as long as exciting brands continue opening their doors for us to explore and have fun at. Here are just some of the new ones we'll pay a visit to during the weekend.

Jurlique at Plaza Singapura

Jurlique opened a new store at Plaza Singapura, and we were there, along with some of our ambassadors, to see firsthand what they have to offer.


Melissa Shoes' largest store is in Singapore! Visit MDreams at Raffles City Shopping Centre.

The Shoppes

There are lots of new cool additions to the already vibrant roster of brands available at The Shoppes. Among those that you can watch out for are Balmain, In Good Company, Kwanpen and Nirav Modi.

Forever Against Animal Testing

Last Tuesday (July 11), we attended the launch of The Body Shop's Forever Against Animal Testing campaign. The brand continues its fight and hopes to finally end the cruelty done on cute animals in the name of beauty. If you want to support the campaign, sign up at

Meet Sir and Rumi

Meanwhile, here's something to temper your spirit. Beyonce has shared the first photo of her and Jay-Z's twins. The two are now a month old. 

(Cover photo from: @beyonce)

The beginning of the week was just as packed.



Fashion is a versatile thing no matter what other people say; one day you're feeling classy and elegant, the next day you want to show your edgy, badass self. There's no point in sticking to monotonous ensembles because life in itself is spontaneous, and sometimes, you just have to express what you feel through the most tangible way you can: clothing. 

So whatever your mood when you woke up this morning is, here are style icons whose looks you can cop for the day. 

Sleek in Street: Zendaya

From her debut in Disney to being a Marvel movie female lead, Zendaya continues to wow everyone with her style choices. But beyond her amazing red carpet looks, her off-duty OOTDs are also one for the books. Statement tees, layers, and going au naturale — complete it with a rockin' 'tude and you're all set like this lady. 

Chic Charmer: Park Shin Hye

Black and white is a go-to colour combination, making it a bit cliche. But if you can't let go of your love for the classic combo and you'd love to ace a simply chic ensemble, take some notes from one of our K-drama faves, Park Shin Hye. Pick a plain black button down, a chunky belt, and wide-legged trousers; it's all about perfecting the balance between bold and staple pieces.

Doll-like: Miranda Kerr

We all have days when we're all about pastels and florals and dresses and skirts. And this look by Miranda Kerr spells effortless perfection. No need to go overly complicated with your details; simply stick with a cut and fabric type that will let you go about your business with ease. 

Casual Stunner: Lee Sung Kyung

Not in the mood to play dress up? From oversized shirts and distressed jeans to simple sundresses, scroll through LSK's Instagram feed to see how you can transform your lazy day OOTD into something more stylish, minus the added effort. 

Edgy Statement: Avril Lavigne

If it's a no-nonsense kind of day and you simply want to express yourself through a rebellious or raw sort of way, go the edgy route. Avril has been, and will always be, an edgy style icon. Her look has always been wearable punk and goth ensembles. With the emerging popularity of the pastel goth style, you can balance out your projection of badass with a more feminine touch should you choose to.  

Unconventional Elegance: Sofia Boutella

Going for a classy and elegant look doesn't always require sharp cat-eyes and a red lip. So if you want to channel a cross between Audrey Hepburn and Rihanna, the French-Algerian actress and dancer is the perfect icon to take inspiration from. Always finding the perfect balance between edgy, street, and classic, Sofia's your bet if you want a look that's sleek, sophisticated, and always exceeds expectations. 

Showstopper: Rihanna

Off to a classy event but ball gowns are not your thing? Show off your personality like the queen of red carpets herself! If we learned a thing or two from Rihanna, it's all about knowing when and when not to use accessories to show 'em who the boss is. It's either you let your bold outfit speak for itself or go for a minimalistic look and step up the game with your bling. 

(Cover photo from: @zendaya by @mireyacierto and @heybiblee)

Looking for a different celeb trend? Ace wearing track pants and heels with these tips!