Clozette

What is the secret to happiness? It's the question that has baffled many great minds; a lot of money has been spent in pursuit of it and yet the Danish — almost effortlessly — seems to have an abundance of it. Denmark has been consistently ranked as one of the happiest countries in the world. Which makes us wonder, what is it about their culture that contributes to this? 



One particular Danish concept that's taking Instagram by storm is Hygge (pronounced as hoo-guh). A quick scroll through the hygge hashtag Instagram feed will give you an idea of what it is. It looks cosy, and it almost always involves a pair of socks, white sheets and a cuppa. In order to understand more about this aspect of Danish culture, we sought the insight of Sapphire, who's born in the Philippines but has been living in Denmark for nine years now. Keep on reading to know more about how to hygge.


What exactly is hygge?


(Photo from: pikksie)


"Hygge is hard to explain, now that I'm trying to," Sapphire said. "Hygge is like having an inner and outer peace for a moment. It's when you feel that everything is alright." When painted as a scenario, she says that it is like when it's snowing outside and you're sipping cocoa by the window, or when you're getting together with friends and just playing board games. Meik Wiking, the author of The Little Book Of Hygge describes it in an interview with VICE News as "being consciously cosy", the "pursuit of everyday happiness", "about being with the people you love" and "good food and gratitude".


At this point, it's safe to say that hygge as a feeling and a moment is something that everyone can experience. 


How To Create A Hygge-Like Atmosphere



First things first, you don't need to overhaul your place to make it hygge-like. As it is, it's probably giving you a lot of hygge feelings already. What you can do is to enhance the cosy atmosphere by adding some trinkets. Investing in soy-based candles is one, pick scents that make you relaxed like vanilla or lavender. Another step is to add soft textures to your room by getting more fluffy pillows, faux fur linens and the like. You can also induce the feeling of gratitude by decorating your space with photos of lovely memories. Make it comfy and personal.


Some Activities Are Very Hygge-like


(Photo from: Lexiepuzon)


Aside from curling up in a cosy spot with all your comfort paraphernalia, low-key and intimate group activities can also be a source of hygge. "It's really common for Danish households to have board games. Getting together and just enjoying each other's company while playing immersive and interactive games is a nice tradition," shared Sapphire. Of course, indulgent foods will always be present like cookies, rich chocolate cakes and more. "I think that activities like these make everyone involved, and connect each person to the group," she added. 


Savour Each Interaction


 

(Photo from: Vinvola)


"In Denmark, people are more intimate with each other. Hugs are very common among friends, if you're meeting ten friends, you have to hug all of them one by one!" Sapphire said. She also shared that the warmth does not just extend to friends when meeting someone new, she finds that the introduction is more intimate than with other countries. "They always, always go for a handshake and an introduction even though their common friend might've already introduced them."




Always Encourage Others


(Photo from: JamilaJoyce)


At the heart of hygge lifestyle is comfort not just through things but through the people around you, even in times of trouble. "In Denmark, they don't shame people who fail, they always encourage and support them to just try again," Sapphire shared, "And I think not fearing failure plays such a big role in why [Danish people] are happier in general." This is similar to another Scandinavian concept called "Janteloven," which values the growth of the group rather than the success of only a few individuals.


(Photo from: qiyunz)


Although you can make your atmosphere more Hygge-like by lighting candles, curling up in a corner with a cup of cocoa and a book, it's something that you can't force — it just happens. And you won't need huge sums of money to achieve it. All you have to do is take a break and make time to truly enjoy the simple things life has to offer. 


Next, check out these Netflix movies to inspire your best year yet.

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Did you know that Lana Del Rey has a luxury bag named after her? In 2012, Mulberry released the style Del Rey, named after the Summertime Sadness singer. She wasn't the first singer to have been given such an honour, though. The famous Birkin bag by Hermes is named after singer Jane Birkin. Cool, huh? Well, we've got more interesting stuff coming your way. Read on.


Your Best Foundation Forever




Make Up For Ever wants your quest to finding the best foundation shade to be easy. All you have to do is visit any of their stores at Downtown Gallery, Sephora ION and Sephora Ngee Ann City (daily), and Sephora Tampines and JEM (on weekends), and ask their makeup artists what your foundation concerns are. Depending on your need, you can choose from three carefully curated complexion kits — Naturally Flawless Finish, Dewy Finish and Naturally Radiant Finish.


L'Oreal x Balmain in SG




The highly coveted collaboration between L'Oreal and fashion house Balmain has arrived in Singapore, and you can get it from ZALORA before the collection becomes available nationwide at L'Oreal stores. Check it out here.


Emily Ratajtowski for Kerastase


(Photo from: Inez & Vinoodh)


Emily Ratajtowski is the new face of Kerastase. Speaking of why she partnered with the brand, Ratajtowski said: "There's such an empowering femininity to hair. It allows women to define who they want to be. It deserves the best care."


#RaceForVisionSG




L'Occitane is supporting VisionSave in their quest to help fight against avoidable blindness. You can join in the campaign by posting any 20/20 sign held over your eyes to Instagram and using the hashtag #RaceForVisionSG. For every post, L'Occitane will donate SGD1 to VisionSave, a campaign initiated by the Singapore National Eye Centre and the Singapore Eye Institute. Gift sets are also available for purchase; 10% of the proceeds will be donated to VisionSave.



Here's what you may have missed at the beginning of the week.

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It's a natural progression of life to reinvent oneself every now and then. And the beginning of a new year is one of the best times to evaluate ourselves and start anew. Read on as #TeamClozette shares their 2018 resolutions and the fashion and beauty things they want to help achieve them.

Kersie

Creative Director



ghd platinum® styler (@ghd.sg)


"I've always made it a point to style my hair before getting out of the house, be it to straighten my hair or give it some gentle waves. Sadly, my trusty curler got busted and finally retired. I’m also concerned that I have been overheating my hair with my current straightener, which I got in a hurry with little research. So I'm looking for a good replacement and I found the ghd platinum® styler to be interesting because of its single optimum temperature control of 185 degrees Celsius thanks to the tri-zone® technology, which maintains the temperature consistently across the entire styling plate. Plus, the wishbone hinge design is so unique and eye-catching. Looking forward to exploring more fun looks for the coming Chinese New Year."

Becks

Editor



Tod’s Double T moccasins in white leather (store.tods.com)


"Don’t mind me while I live out my Italian dream in these Tod’s Double T moccasins in white leather from the Spring/Summer 2018 collection. I’m a stickler for timeless style when it comes to footwear, and this pair – inspired by the nonchalant lightness of the Italian vacation lifestyle – will be an everyday staple for me. Its unparalleled Italian craftsmanship will bring a definite spring in my step."


Jordianne

Sub-Editor



Tory Burch Anja dress in Duchess Stripe, price unknown


"One of the things I plan to work on this year is getting serious about dressing up again. Last year was all about ease and comfort for me when it comes to fashion. This year, I'm ready to take bold chances and try things I don't usually do — dressing up (or wearing more dresses, to be exact) is one of my plans. This Tory Burch Anja dress in Duchess Stripe is just what I need to get me inspired to don traditionally feminine pieces all year long."

Amanda

Features Writer and Campaign Executive



SGD42


"For this year, my beauty resolution is to trim down my beauty kit and make it more travel-friendly. I love playing around with my eye makeup a lot, so I always end up with a bunch of barely used bulky palettes. This year, I'll stick with a single holy-grail eye kit and use it till I hit pan. I'm eyeing the Kat Von D The Fawn Eye Kit as it has all the neutral shades that I love."




Therese

Features Writer and Community Specialist



SGD65


"This 2018, I aim to learn more techniques in photo and video editing. Of course, that will involve spending hours in front of the computer, and little squints here and there. So I need something that will build skin resiliency around my eye area. I've been looking for the perfect skincare product and I stumbled upon the new LANEIGE Perfect Renew Eye Serum. It definitely looks promising with its special formulation of anti-aging ginger water and moisturizing lavender oil. Look out for a possible product review!" 


Dhivya

Campaign Executive



SGD33


"This year, I'm aiming to become more fit so, naturally, I'm going to allot more of my time at the gym. This leaves me with only a few minutes to touch up on my beauty look, so I'm looking for a lippie that's fuss-free and low maintenance. That's why Tarte's Colour Splash Hydrating Lipstick in the shade Set Sail caught my fancy. It's the perfect natural pink flush that matches well with any beauty look or outfit. It also doesn't hurt that the formula is infused with natural and hydrating ingredients. Totally getting this!"


Check out our final splurges for 2017, too!

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