It has been recently reported that Google is joining the tech-crossing-over-to-fashion trend with a new feature called Style Match. The feature allows Android users to use both the Google Lens app, as well as the site's search engine, to pinpoint and then buy apparel and objects in real time. The feature can also be used to use an Android phone's camera to immediately understand what an object is.
But while we can say goodbye to overly descriptive Google search terms with this point-and-search/buy feature, it still raises major questions when it comes to practicality and privacy.
First, if you want to purchase something you found in-store, wouldn't it be easier to take it to the counter and pay for it right then and there than using the Style Match feature to look it up and purchase it? Sure, it would come in handy if you saw the product in a catalogue but in this day and age, how is it any different from online shopping?