If you want to know where the best-kept French beauty secrets are, simply step into a French apothecary. The traditional equivalent of a modern-day pharmacy, the apothecary encapsulates the allure of the French beauty and wellness lifestyle. It’s chic, effortless, and au naturel — wonderful things beauty mavens like us fantasise about for our skin. Now, you can find a piece of this apothecary – characterised with a new world charm — right here in Singapore.

Newly opened at OUE Downtown Gallery 1 is French heritage skincare brand Crème Simon’s flagship boutique. Founded in 1860 by visionary pharmacist Joseph Simon, his multipurpose cream — Crème Simon — propelled the brand to huge success, and paved the way for modern cosmetology in the 20th century. Till this day, Crème Simon advocates natural beauty remedies with an emphasis on a balanced way of living.

In essence, the new flagship boutique is a true reflection of Joseph Simon’s holistic legacy on treating beauty through the overall well-being. Inspired by the residence of the founder, it is quintessentially French with a classic and modern mix. From its parquet flooring and gold hardware detailing, to its decorative old-school medicine bottles and a lone armchair at a corner — the store shows off a contemporary world of la maison de Monsieur Simon without losing its century-old apothecary heritage.

With its exquisite range of multi-awarded natural skincare, teas and supplements solutions — and a modern Parisian home setting to boot — Crème Simon welcomes you home to a pleasurable beauty ritual. Here are our four highlights of the Crème Simon flagship boutique.

The Centerpiece

Accent wall decorated with an ‘S’ emblem

Lined with Crème Simon’s best offerings at a glance, the prominent centerpiece area is an excellent place to help you get started on discovering the finest in natural beauty remedies.

The Heritage Trail

Vintage Crème Simon products lend a sentimental touch to its flagship store

Offset by display boards detailing the French beauty brand’s narrative, vintage Crème Simon products — seen on the shelves and other areas — are a testimony of Crème Simon’s time-tested skincare history.

The ‘Bathroom’

Crème Simon’s products are powered by its signature 100% natural Activ Fleur Complex, scientifically proven to enhance skin cell structure

What has truly stood the test of time is Crème Simon’s range of natural skincare products — all crafted with 0% paraben, oil, alcohol, sulfates, colouring, phenoxyethanol and silicone.

In the Crème Simon ‘bathroom’, you’ll find everything your skin needs for full gentle nourishment: Cleanse, Hydrate, Treat, and Protect. Our picks? The Oxygenating Foaming Cleanser for perfectly cleansed skin; Oxygenating Light Day Moisturiser for an oxygenated, hydrated and radiant complexion; Daily Defense UV Protector SPF50 for total UV protection; and their iconic multi-purpose healing cream, the Crème Universelle.

Les Thés

Crème Simon’s newest complementary Wellness Tea range packs some serious health benefits for the skin, body and mind

Crème Simon believes in skin food from the outside in — and from the inside out. Take your pick among these four teas: Beauty, a fruity tea for skin and hair health; Skin, a herbal tea for skin radiance; Purify, a detoxifying tea for digestion; and Relax, a soothing tea for better sleep.

To top it off, the teas contain 0% caffeine, added sugar, artificial flavourings, colourings, gluten, allergens, GMOs, and preservatives. They’re as natural as they get, exactly how we’d like our skincare to be.

P.S. we also hear that Crème Simon will be launching a new line of supplements very soon. So go ahead, immerse yourself in this modern French apothecary experience right in the heart of Singapore’s Central Business District.

Present this article at Crème Simon's flagship boutique at OUE Downtown Gallery 1, #01-05 to redeem a Skincare & Tea trial kit. 

*Valid for the first 100 redemptions only.



With the Internet and international shipping, we can get our hands on almost any beauty product even if the brand is not available in our country. Even if we are from the eastern hemisphere, it's safe to assume that most of our cult favourites are from Western brands. But what if we tell you that there are amazing Asian dupes for your faves? 

That's right! Get ready to save on shipping (or fees due to imports + international taxes) as we give you great Eastern alternatives for Western beauty brands you are currently loving. 

Singapore's Katfood vs. Lush

Love Lush to bits? SG's homegrown brand Katfood might just give it a run for its money. Also made from organic and all-natural ingredients that make their products almost  edible, you can find a selection of products that will do the same magic Lush does for your skin and entire body. Did we mention that they nailed the packaging and witty product names you oh-so-love from Lush, too?

Malaysia's Empro Cosmetic brow products vs. Benefit

Benefit is one of the most popular brands to go to when it comes to getting your arches on fleek. But whether its their brow products or brow services, Malaysia's very own Empro Cosmetics can go head-to-head. Claiming their specialisation to be the 'eyes', Empro has a wide range of brow and lash products and services that will keep your peepers' frames poppin'. 

Philippines' Pink Sugar lipsticks vs. MAC Cosmetics

When it comes to the lippie category, we all know that every beauty addict has a MAC tube in their stash. But challenging that is PH's very own Pink Sugar that has been raved about by many lipstick lovers. From nudes and pinks to reds and deep plums, this range may not have as big a selection as the Western cult favourite, but they are definitely on par when it comes to pigmentation, longevity, and comfort in wear. Did we mention it's half the price, too?

South Korea: Laneige's Water Bank Serum vs. Chanel

Ah, K-beauty! In the past couple of years, skincare has been a battleground between the east and the west. So if you've been currently loving your luxe Chanel Hydra Beauty Serum, we just want to let you know that Laneige's very own Water Bank Serum can be your alternative if you're looking for a more budget-friendly option. Both using botanical ingredients to give their promise of hydration and moisture retention, there's a very slim difference between the two in terms of formulation. 

Japan's Isehan Kiss Me Heroine Mascara vs. Too Faced

(Photo from: penmyblog)

Too Faced's Better Than Sex mascara has been a holy grail product for many makeup lovers. But for those who have tried the Isehan Kiss Me Heroine Mascara, the crown for lengthening, volumising, and longevity belongs to Japan. Formulated specially for Asian eyes, patrons of this product claim that this will make your lashes fuller and more lush, minus the clump, and will not budge NO. MATTER. WHAT. Even your most trusted cleanser can prove you wrong with how longlasting this beauty pick is. How about that for an HG mascara?

(Cover photo from: @pinksugarph)

More dupes for you here!



The cushion compact is one of our favourite beauty innovations. It’s convenient and gives that natural and flawless finish without taking up too much time to blend or buff – just perfect for women on who are always on the go.

If you’re on the lookout for the next cushion to obsess over next, keep on reading as’s Senior Beauty Editor Cynthia Chew shares her top cushion picks.

Etude House Any Cushion


Get amazing coverage that lasts all day with the Etude House Any Cushion. Its elastic micro-fiber puff also helps ensure even and flawless application.

Murad MattEffect Perfecting Blotter


It works like a blotting paper with the functions of a cushion – what more can you ask for? Its translucent formula keeps the skin matte and refreshed all day for a natural-looking glow.

(Cover photo from: @cyntillating)

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