Take A Peek Into What It's Like To Design Beauty Lenses | Clozette


Whether it’s buying a new dress or putting on another layer of highlighter, there are seemingly simple things we can do that can affect both our physical appearance and emotional mindset big time. That’s one of the reasons why Angie Bowers, Staff Product Designer at Johnson & Johnson Vision, pursued her career as a beauty lens designer for ACUVUE® DEFINE®. A beauty lens designer is a job like no other. While we’re used to reading about fashion designers, creating something for the eyes is an entirely different ball game.




But aside from the motivation of making others look better, there is also that feel-good element Angie and ACUVUE® DEFINE® strive to achieve. That’s why ACUVUE® is partnering with Mee Mee Eyecare at [email protected] to introduce the world’s first Beauty Eye Care Store, where patrons can not only discover the full suite of ACUVUE® DEFINE® offerings and experience personalised vanity tips and tricks through the digital beauty advisor and virtual mirror, they can also undergo a comprehensive eye health check for a holistic beauty experience. It’s the best of both worlds.

So, what goes on behind the scenes in the life of a beauty lens designer? We picked Angie’s mind to learn more.


She’s not the only one designing your ACUVUE® DEFINE® lenses


While designing, in general, may seem like a one-sided process where the designer ideates creations on their own, it’s actually a “huge co-creation effort” when it comes to designing beauty lenses. “We do a lot of research. We talk to our consumers. Our lenses are designed as much as by our consumers as us,” she said. “The biggest value as a designer, for me, is trying to understand what’s at the core of the consumer’s needs. It’s not just what they want but also why they want it and how important it is to them.” So essentially, as a consumer, you’re part of ACUVUE® DEFINE®’s design team.




But what does it take to be a beauty lens designer? “The consumer won’t always tell you exactly what to do but they’ll tell you what they want,” she said. “...if you’re curious, creative and a good listener, you should be able to nail it.”



She sees things differently


“The strangest things inspire me,” shared Angie. “It’s the why. Social sciences is a big deal for me… [as well as] understanding things.” Angie shared that in order to design a beauty lens, you need to find a solution for different types of questions.

“How do you create depth? How do you create this image? How do you translate milk tea into a contact lens? How do you make milk tea brown and not make it look like a dead fish eye?” are just some of the questions she asks while designing for ACUVUE® DEFINE®. “The solution has to be very different because it also has to fit into the manufacturing process, FDA and ISO requirements,” she added.

The consumer’s experience is key


Another thing to consider, of course, is the consumer's experience. ACUVUE® DEFINE® lenses are all created with Beauty-Wrapped-In-Comfort Technology to prevent direct contact between the pigments and your eyes, while LACREON technology ensures all-day comfort with a 20-hour cushion of moisture. And although it is not a substitution to sunglasses, they are also certified with an internationally recognised standard of UV protection to shield your eyes from the sun's damaging rays.


It’s always personal


Truly, beauty, like many other things in life, is personal. And that’s exactly what Angie, the creative force behind ACUVUE® DEFINE®, wants to champion through the beauty lenses. ACUVUE® DEFINE® currently offers seven variants that give off different effects on the eyes — Radiant Chic™, Radiant Sweet™, Radiant Bright™, Radiant Charm™, Accent Style, Vivid Style and Natural Shine™.




But you don’t need to choose just one. “Wear them to [your] heart’s desire,” Angie suggested. “There's translucency in our lenses. Think of them as nylon or pantyhose. It can change the colour a little bit but it will depend on the underlying colour. Our lenses behave differently on different sets of eyes. You play it up how you want to… From Jennifer Aniston to Lady Gaga, they can take our lenses as a tool to build their look on.”



She is there to help you define your own chic


We all have different ways of defining what is beautiful or meaningful to us. The same goes for what we consider to be chic. For Angie, it’s all about comfort, and so she defines her chic as “pyjama chic.” “With the right set of earrings or the right scarf, suddenly it’s not just pyjamas anymore,” she said.

Defining your own kind of chic is also what beauty seekers who attended Acuvue's #iDefineCHIC Pop-Up Store in July got to experience. Beauty activities – ranging from makeovers to juice cleanses – just like ACUVUE® DEFINE® lenses, help inspire people to take the reins on their own beauty and define what chic is to them. “[We have] a huge responsibility and the opportunity to affect people not just in their medical or physical life but also their mental-emotional life,” Angie said.



Countless hours have been devoted to designing products that fit those criteria, so it's no surprise that Angie can easily tell which design a person is wearing just by looking closely into their eyes. During our interview, our Editor noted that she's wearing one of the ACUVUE® DEFINE® beauty lenses. When Angie was asked to take a guess, the beauty lens designer was spot-on on her first attempt.


ACUVUE® DEFINE®’s first-of-its-kind Beauty Eye Care Store is located at Mee Mee Eyecare, #04-03, 313 Somerset, 313 Orchard Road, Singapore 238895.


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Hello, Friday! Another week has passed and it is brimming with news hot off the press. From the latest in beauty, fashion, and lifestyle, we've got 'em listed down for you to enjoy. 


Selena Gomez got dethroned on Instagram



You read that right. Instagram's queen bee got dethroned by soccer player Christiano Ronaldo for just a margin of around 400 followers as of today. While it is worth noting that she's still the most followed female on the platform, Selena has never been much of a stickler for the title ever since she took over the crown from friend and fellow artist Taylor Swift back in 2016. Just recently, the singer-actress has been hospitalised for undisclosed medical reasons and to be honest, we're loving how she's taking a break from social media and prioritising her health more than letting these numbers get to her. You take care, SG!


Greet the weekend with The Great Wonderscape by Beauty Emporium




No plans for the weekend yet? Head over to ION Orchard to experience the beauty shopping extravaganza brought to you by the Beauty Emporium. Satisfy the beauty junkie in you by exploring this super-sized beauty playground featuring some of your favourite brands like Strip, Browhaus, and We Need A Hero. It doesn't stop there! You can also bring along your girlfriends or your main man and enjoy mini treatments and services for a full-blown beauty pampering experience. Catch the event until 7 November 2018, Wednesday and stay tuned for more surprises and deets over at the Beauty Emporium's Instagram account.

Avon introduces a makeup personalisation app that uses mathematical algorithm



Beauty brand Avon recently introduced a new innovation when it comes to bespoke makeup: a personalisation app using a mathematical algorithm. In contrast with the technological advances other beauty brands have produced which follows a quiz-like format, Avon claims that their app called "Personalised Beauty" uses a more sophisticated analysis technology and colour theory methods to provide a more customised makeup experience for their customers. While it's still not sure if the service will be rolled out worldwide or if it does deliver to its bold promises, we can't help but say that it definitely piqued our interest.


Vivarte sells off Chevignon



French fashion group Vivarte sells off yet another one of their assets to cut debt. Facing competition in larger retail companies such as H&M and Primark and following the sale of their other fashion and shoe brands last year, they have now sold their brand Chevignon to the Royer company and businessmen Stephane Collaert and Thierry Le Guenic. The future plans for both the fashion group and their brand are still unknown. 



The International Gymnastics Federation (FIG) bans theatrical makeup


(Source)


The 24-year-old Dutch gymnast, Céline van Gerner recently performed at the European Championships in Doha, Qatar where she donned a full face of makeup and face paint inspired by the Broadway musical Cats. The move caused quite a stir that caused officials to ban theatrical makeup for future competitors and competitions, claiming that makeup to be worn during performances should be "modest" and must not "portray any theatrical character (human or animal)." The issue immediately caused controversy, with people criticising that in a sport where tights and leotards comprise the standard outfit, it is quite ridiculous to go for the "modesty route" when talking about a performer's makeup. Many also claimed that this is yet another manifestation of women objectification. As of now, FIG has yet to issue a response.


Fashion and beauty brands pledge to fight plastic waste



The Ellen MacArthur Foundation, together with UN Environment, is now going on a campaign to fight what is now known as the "plastics crisis" — an issue surrounding plastic waste and pollution. As a sign of support, many fashion houses and beauty brands like Stella McCartney, H&M, L'Oreal, and Unilever to name a few, committed to the cause along with the Chilean and British Government. The brands have pledged to publish yearly reports on the progress of their own waste management and environmental efforts to ensure accountability and responsibility towards the cause. 



ZALORA x Nike brings the Hyper Flora collection to Southeast Asia




Inspired by Mexico’s bold colours, vibrant landscape, and strong female artists, the Nike Hyper Flora collection has now launched in Singapore, Malaysia, Indonesia, and the Philippines via ZALORA. This 34-piece collection which brings energy and personality to this season’s newest Nike Women range will feature tropical flowers coming to life in the apparel and footwear pieces designed with the iconic Macaw parrot. This will definitely add colour and flare to your athleisure and sportswear!


(Cover photo from: @selenagomez)


ICYMI, more news from earlier this week.


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We can’t help but marvel at the talent and skills of beauty influencers when it comes to makeup application. They truly have unique gifts to not only accentuate their natural beauty but also to transform themselves into different characters. The composition, choice of colours and blending to create a cohesive look takes a lot of effort and time. And, in the past, it took the same amount of time and effort to remove the fruits of your cosmetic labour.

It’s a great thing we discovered the Senka All Clear Oil Whip, a unique oil-to-foam cleanser you apply on your skin with just your bare hands — yes, without cotton pads — to remove makeup, dirt and oil. We’ve tried and tested the cleanser on our make-up swatches. How did it fare for beauty influencers who were tasked to create some impressive makeup looks? We asked Haneesa and Rachel Lee to put it to the test.


Haneesa




A galaxy of hues — pink, purple, yellow and green — and a sprinkling of glittering stars nestled on the upper half of Haneesa’s face. There were layers of colour in the majestic look, which only meant it may have required more than a single swipe had Haneesa used a different makeup remover. With the Senka All Clear Oil Whip, however, all it took was a sweep to remove the makeup. Formulated with rice bran oil, it lifted off not just heavy makeup but also dulling factors on the skin. It’s also fragrance-free, so your skin won’t get irritated.



Rachel




Pop art has bold elements because it has to pop and catch your attention. Removing bright reds and bold blacks can be a daunting task but with the help of the Senka All Clear Oil Whip, Rachel was able to do so effortlessly. Plus, it goes beyond cleansing and delivers skincare benefits. It’s packed with naturally derived silk essence and W Hyaluronic Acid compound to keep the skin feeling smooth and supple. This way, your skin is still flawless even after you remove your make-up.


Excited to remove makeup effortlessly like these beauty influencers? The Senka All Clear Oil Whip is available at Lazada and all Watsons outlets. Learn more about it here.


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