These days, we don’t just buy out of necessity or habit. We see retail as part of self-care. And with that, it’s only fitting that we widen our horizon and look for more options. Of course, there’s nothing wrong about frequenting shops that you’ve already been used to. But may we interest you in something new… and meaningful?

We’re sure you’ve already seen the use of the word “conscious” in fashion. While it’s not exactly a new concept, we can’t say it’s already a ubiquitous practice. But one new multi-brand store based in Singapore is dreaming of changing that. Say hello to ZERRIN.

With a mission to let people know and adopt the lifestyle to #shopmeaningfully, ZERRIN offers products that allow women to support brands that are valuable to them — those that are crafted with care and are made with vegan and cruelty-free materials.

Ready to try it yourself? Here are just some of the things you can buy.


Aanya offers Bohemian-style apparel and accessories that are made ethically in India.


Meanwhile, ANIA is a beauty brand inspired by African ingredients and practices. Their products are made with organic and natural ingredients.


Offering lovingly crafted jewellery by makers in Bali and Pakistan, Pyar is definitely an accessory store to watch out for.

Shop these and more at ZERRIN.



Halloween may be over but the vampy lip trend is here to stay. Bring out the fierce persona in you by swiping on that rich, dark lipstick. Check out how the Community rocks this look. 

Merlot Red

(Photo from: paradeoflove)

Sangria Red

(Photo from: tellemaywhy)



It’s a new week! Are you excited about what’s to come? We definitely are. In fact, we’re already hunting for interesting things to indulge in. Here’s what we’ve gathered so far.

The 2018 Met Gala theme

We’re still hungover with how good the ensembles were during this year’s Met Gala, but the next one is already in the works. It has been announced that the exhibition, and the gala to celebrate it, will centre on the theme “Heavenly Bodies: Fashion and the Catholic Imagination.”

Missguided stops editing their models’ photos

Missguided did not announce it, but fans of the brand discovered that they no longer edit the perceived imperfections of their models. On the flip side, many have said that instead of just leaving the photos raw, Missguided actually digitally imposed imperfections (such as stretch marks) on their models' photos. The brand, however, has yet to speak on the controversy.

Love Lumine

Fashion lovers in SG, unite! A new haven for your sartorial needs has come. LUMINE carries 20 Japanese brands that range from minimalist to edgy but all chic. Visit the store and their offerings at #02-20 The Central 6 Eu Tong Sen Street.

Super… shampoo

YouTuber Lilly Singh, better known to her fans as iiSuperwomanii, is the newest face of Pantene. Singh joins a stellar roster of ambassadors for the brand, which includes Priyanka Chopra and Selena Gomez.

(Cover photo from: @missguided)

Let's take a look back at all the fun stuff that happened last week here.