Specifically targeted for millennials, every aspect of the store was designed for a generation filled with life. According to Paul Slavin, Managing Director of Estee Lauder Malaysia, “Sunway Pyramid was our mall of choice as it is well known for its popularity among young college students. Meanwhile, those who visit the store will be able to see that it is beauty intertwined with lifestyle. It is a place where ladies will be able to just hang out with their girlfriends and try out the latest looks of the season in a fun and relaxed atmosphere.”
Women who enter the #BeautyPlayground will be taken through an ethereal journey at six “play areas” — Glow On, Glam Up, Get Polished, Mix & Mingle, Strike a Pose, and Gift Guide.
Once you’re done mixing and matching, you can head over to the ‘Get Polished’ section for some nail art inspiration with the brand’s nail colours, as well as lip colours for a complete makeup look! If you’re a perfume junkie like many of us, the ‘Mix & Mingle’ section will be your haven with its latest fragrances stacked up on the “fragrance wall”. And if you want to get your special someone a present, #BeautyPlayground has you covered with their ‘Gift Guide’ area!
It doesn’t end there, as it’s really a never ending journey of play at the #BeautyPlayground. At ‘Chill with Kendall Jenner’, girlfriends can also check out Kendall Jenner’s latest looks together with provided iPads and find out what her favourite products are online to inspire more new looks. On top of that, there will be themed makeup demonstrations every weekend led by the ‘Dream Team’ to further inspire.