Play At Estée Lauder's Beauty Playground | Clozette
If you’ve ever dreamt of a makeup store that felt like heaven, Estee Lauder’s #BeautyPlayground is now open to give you that. Offering fun, refreshing, and exciting sections, the store has a dedicated ‘Dream Team’ of beauty specialists ready to bring beauty to the next level.



Specifically targeted for millennials, every aspect of the store was designed for a generation filled with life. According to Paul Slavin, Managing Director of Estee Lauder Malaysia, “Sunway Pyramid was our mall of choice as it is well known for its popularity among young college students. Meanwhile, those who visit the store will be able to see that it is beauty intertwined with lifestyle. It is a place where ladies will be able to just hang out with their girlfriends and try out the latest looks of the season in a fun and relaxed atmosphere.”

Women who enter the #BeautyPlayground will be taken through an ethereal journey at six “play areas” — Glow On, Glam Up, Get Polished, Mix & Mingle, Strike a Pose, and Gift Guide.
‘Glow On’ is all about skincare, where ladies will be able to get to discover personalised secrets from well-trained beauty specialists about having great skin and the perfect canvas for makeup. From there, you can move on to ‘Glam Up’, a section filled with endless possibilities and colour combinations of makeup; allowing everyone to create their own looks.



Once you’re done mixing and matching, you can head over to the ‘Get Polished’ section for some nail art inspiration with the brand’s nail colours, as well as lip colours for a complete makeup look! If you’re a perfume junkie like many of us, the ‘Mix & Mingle’ section will be your haven with its latest fragrances stacked up on the “fragrance wall”. And if you want to get your special someone a present, #BeautyPlayground has you covered with their ‘Gift Guide’ area!




All made up and set to go, you can then stop at ‘Strike a Pose’ to take a selfie against a digital photo wall to show off you brand new look of the day. What’s special about the digital photo wall is that one can select their preferred background from a selection based on one’s mood or style for the day.



It doesn’t end there, as it’s really a never ending journey of play at the #BeautyPlayground. At ‘Chill with Kendall Jenner’, girlfriends can also check out Kendall Jenner’s latest looks together with provided iPads and find out what her favourite products are online to inspire more new looks. On top of that, there will be themed makeup demonstrations every weekend led by the ‘Dream Team’ to further inspire.

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The Estee Lauder e-commerce site is available all day every day at www.esteelauder.com.my. The site also has various exciting promotions and exclusive stories on Kendall Jenner on its editorial platform, The Estee Edit. Beauty has never been easier so come and play at the Estee Lauder #BeautyPlayground and www.esteelauder.com.my.
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(cover photo from dhencayabyab)


Have you started Christmas shopping yet? We know it can be stressful, and expensive for that matter. And we know that it’s not fun to have to wiggle your way into a rack or a display, just to come out empty-handed. So why not try online shopping?

It’s easy, safe, you don’t have to fight anyone to get there, and you can get amazing discounts! At ZALORA’s 12.12 Online Fever, shopping for your loved ones is made easier, faster, and way more affordable as you get to access to more than 100 brands at discounted prices.


Best thing about all of this? We've partnered with our friends from ZALORA; and together, we're sharing the holiday cheer with our Clozetters in Singapore, Philippines, and Malaysia with an extra 15% OFF during ZALORA's 12.12 Online Fever.



Just enter the code 1212CLOZETTE upon check-out and get 15% OFF, with no minimum spend and applicable on top of discounted items. The code is valid from 12 - 15 Dec 2015 (for ZALORA SG and ZALORA PH); valid from 09 - 12 Dec 2015 (ZALORA MY)

Ready to shop? Scroll down to check out these 6 categories at ZALORA Singapore, ZALORA Philippines, and ZALORA Malaysia for that perfect gift for your loved ones this holiday season.

New Arrivals


(Get It Here: Singapore, Philippines, Malaysia)

There’s nothing more satisfying than the smell of a brand new item. Check out the new arrivals to learn what’s on trend for the season -- be it for casual outfits or glam ones, they have it all! And give your loved one a gift that's literally hot off the rack! 


Jewellery


(Get It Here: Singapore, Philippines, Malaysia)

Jewellry make great gifts because every one needs at least one piece, be it a pair of earrings, a simple necklace, or a bracelet! They can emphasise any outfit in a sophisticated and chic manner, and they never go out of style — allowing you to wear it year after year, trend after trend!


Bags


(Get It Here: Singapore, Philippines, Malaysia)

A good bag is a must for any woman. Satchels, totes, and clutches, these are just a few versatile pieces that can be taken from day to night. What would we be without our bags, which is why this makes such a great gift for your mum or your bestie! It will carry all the essentials and will work as a good accessory to complete a look!


Makeup


(Get It Here: Singapore, Philippines, Malaysia)

All beauty experts and newbies need a kit of makeup essentials that consist of a red lipstick, concealer, powder, mascara, and blush! These five things can transform any face and make anyone look polished and ready to take on the day. So if you know anyone who loves beauty or is experimenting with it, you know where to find them gifts they'll love!


Skincare


(Get It Here: Singapore, Philippines, Malaysia)

A good skincare routine is a must if we all want to look our best every day, with or without makeup. And we all know that even a simple regimen of a cleanser, toner, moisturizer, and toner will make a huge difference. For this season, combat dryness together with your friends and loved ones by stocking up on important skincare products such as sunscreen, moisturiser, and eye cream! 


Gifts for the men in our lives


(Get It Here: Singapore, Philippines, Malaysia)

And of course we can't forget the men in our lives! If he loves music, get him a good pair of headphones; if he’s into fashion, some leather shoes would be great! Or if he loves skincare as much as you do, a good moisturiser and cleanser will do. So show your man your love for him by giving him a gift he will never forget!


Check out more holiday gift ideas at ZALORA Singapore, Malaysia, & Philippines!




·  Enter the code 1212CLOZETTE upon check-out and get 15% OFF, with no minimum spend and applicable on top of discounted items 
· Valid from 12 - 15 Dec 2015 (for ZALORA SG and ZALORA PH); valid from 09 - 12 Dec 2015 (ZALORA MY)*

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Terms & Conditions: 

Code is valid from 12 - 15 Dec 2015 (for ZALORA SG and ZALORA PH); and from 09 - 12 Dec 2015 (ZALORA MY)
·  Not applicable on items sold by third party merchants and non-sale brands listed at www.zalora.sg/faq-non-sale
·  ZALORA Singapore/Malaysia/Philippines reserve the right to amend/cancel the promotion at any time.
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Starting your own business at a young age, with no experience whatsoever and every one telling you it’s not feasible, is risky. And that’s exactly what the young founders of HollerMall did — they ignored all the negativity, persevered, and worked hard to materialise their dream. And this past Saturday, they had their grand opening at Paranaque City, Philippines where guests, bloggers, and our very own Clozette Ambassadors Klaopin, AaliyahBenisano, iamaly, and NellCabanban got to shop from a vast collection of brands, ranging from fashion to lifestyle!



HollerMall, home to 44 online-based brands in the Philippines, aims to finally allow shoppers to immerse themselves in a wide range of labels under just one roof, making it easier and faster!


Co-founders Chesca de Mesa and Maelyn Hung

So how did founders Chesca de Mesa and Maelyn Hung do it? For all you entrepreneurs who want to learn the secret to their success, we caught up with them during the grand opening and got an exclusive interview on how they turned their dream into a reality!

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How did the idea [of Hollermall] come to you?

Maeylyn: We started as course mates, we both were in the same org — Industrial Design and Society — then after we graduated, because I had an online shop before, I saw that there was a need for this kind of service. Which is collaborative marketing; we do all the dirty work for you if you want to start your own business, especially for the fashion industry.

It’s so hard to start an online shop especially when there are so many competitors. So what we did is we envisioned to help other online emerging brands grow. 
 
Chesca: Then, we also wanted to create a community for everyone who loves fashion, beauty, etc. So our business actually started because we saw problems when people buy online — like damages, [issues with] quantity, and quality.

Maelyn: Our main concept is we want to help small and medium enterprises through collaboration.



How many brands are hosted right now?

Chesca: As of now, we have 44.

Do you have a criteria when choosing which brands to take in?

Chesca: At first, we didn’t even filter anything.

Maelyn: But we decided that we wanted to help other brands as well, so we’re going to have adjustments so that we can cater to everyone. Our business [motto] is actually, “You grow first, before us.”

How did you come up with the name ‘HollerMall’?

Chesca: As Maelyn said a while ago, she had an online store named “Hype,” so she wanted to rename it to something that started with the letter ‘H’ too. We were joking around and then we came up with “holler”! 


As entrepreneurs, what’s the biggest challenge you’ve had?

Chesca: The biggest challenge is how fast fashion trends come and go, so we have to move fast too.

Maelyn: So when we work, we really work fast. And if we have an idea, we try to execute it as fast as we can. We need to implement the idea…

Chesca: We don’t care about the data as of now. If it doesn’t work, change it again.




Do you have any tips for people who want to start their own business?

Chesca: Actually we attend startup business seminars, which is like a big community filled with startup companies.

Maelyn: Our tip for entrepreneurs is to always keep yourself inspired and to do your own thing. If someone tells you it’s not a good idea, who the hell cares, just do it! Because you never know, it might click [with the people], and if it doesn’t, come up with ways for it to work.

Chesca: Join other startup business communities as well because that’s where you get to learn. You’ll find out their strategies and challenges, and you’ll learn from their experiences too.

Maelyn: Since you’re all startup companies, in a way, you’re helping each other too. And again, always keep yourselves inspired.




How do you deal with competitors with the same concept?

Maelyn: We’re not bothered by it because we see competition as an opportunity for growth. If they have these brands, that’s okay with us because that means the community is growing, you see that there is a demand [for this type of business]. What we’re doing is in a way, supporting the community. So if you were to start your own online shop, it would be easy because these types of businesses exist. Even if it’s just for part-time.

Chesca: Because a lot of online shop owners are only part-time.

Maelyn: We envision a place where you really work for yourself. Instead of working for a big company, why not start your own, right? And we’ll help you with it too. We want our services, as much as possible, to be affordable; we want to cater to all your needs, and if you need tools we have it. Like if you need to do product shots, we have a studio that we can lend you. We want to build a strong support system for the fashion industry.

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Which brands are you excited to shop from at HollerMall? Let us know in the comment section below!

HollerMall is located at 32 Aguirre Avenue, Barangay BF Homes, Paranaque City, Philippines

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