It's a good day for animal rights and welfare advocates as another big fashion brand pledges to support their cause. Not long after Gucci, Burberry and Versace announced that they won't be using animal fur in their future collections, Prada is set to go fur-free. Today, Miuccia Prada went public with the decision saying that "the Prada Group (including Miu Miu, Church's) is committed to innovation and social responsibility" and that moving forward they will be "focusing on innovative materials [that] will allow the company to explore new boundaries of creative design".
The shift in operations came after a discussion with the Fur Free Alliance. For their upcoming Spring/Summer 2020 collections, the Prada Group will no longer include any designs featuring fur. As a gigantic name in the fashion industry, the brand's move cements the new era where luxury is redefined to be ethical and sustainable.
However, even as Prada goes fur-free, questions are still being raised about the environmental impact of faux fur, which is usually made with synthetic material. It's been known that the microplastic particles in clothing can make their way to the ocean and pollute nature every time plastic-based garments (like nylon and polyester knits) are being washed.