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Purple Is The New 'It' Colour, These Picks Are Proof

Feels like royalty

There are timeless colours (black and white). Then, there are Pantone colours, whose shades symbolise feelings, aspirations, and goals that can even dictate market trends for a certain time.

Earlier this year, jewel tones — specifically purple shades — were said to dominate trends. Purple, a symbol of regality and royalty, has been used for products in beauty, fashion, and lifestyle products quite a lot lately — proof that it’s on track to become this year’s ‘it’ colour.

If, like us, you’re enticed by the royal appeal of this hue, here are purple picks you may want to add to your stash.

Tatcha The Dewy Serum




Get the royal treatment for your skin with this pick from Tatcha. Launched just a couple of months ago, this product has rice bran that soothes and exfoliates the skin gently — it’s mild enough even for sensitive skin. It also promises plumper and — as the product name suggests — naturally dewy skin. On top of that, The Dewy Serum, with its lovely purple hue, would look gorg on your vanity, too. Grab it for USD88 here!

Maison Christian Dior Gris Dior Perfume


Maison Christian Dior Gris Dior Perfume


Who says you shouldn’t spritz perfume on when you’re indoors? Maison Christian Dior’s Gris Dior scent delivers a soft woody and floral scent that’s alluring to the senses. The cool purple shade of the fragrance also matches the minimalist look of the packaging, making it a beautiful addition to any beauty shelf. Keep an eye out for this, along with its complementing refill set, at the Maison Christian Dior boutique at ION Orchard in Singapore starting 1 June 2021. We'll share more deets for the Philippine and Malaysian release as soon as we get them!


iPhone 12 and iPhone 12 mini



Move over black, white, and grey! The iPhone 12 release has a beautiful purple colourway we’re in love with. But aside from stunning shade the much-coveted gadget now comes in, it also boasts 5G capabilities, edge-to-edge Super Retina XDR display with OLED for crisp screen colours, and comes in models that have bigger storage (up to 258GB). Get a gadget upgrade via Apple’s official website or your local gadget outlet.


Owndays x Kimetsu No Yaiba Shinobu Kocho model


Owndays x Kimetsu No Yaiba Shinobu Kocho model


Eyewear brand Owndays recently released a collaboration with hit anime series Kimetsu No Yaiba and we are obsessed! The specs in the collection are inspired by the show’s main characters Tanjiro, Nezuko, and more. Whether or not you’re a fan of the show, this purple Boston-style frame inspired by butterfly queen Shinobu Kocho’s signature colour is enough to catch your eye for sure.

The intricate details and the gorgeous purple gradient adds a unique look for daily wear. This limited-edition collection is available at select OWNDAYS stores in Singapore and the brand’s official website at SGD258++ per pair. Watch this space for more updates if it'll be available in PH and MY, too (crossing fingers!). 


Samsung Galaxy Buds x Laneige Neo Cushion limited edition set in Phantom Violet



Speaking of collabs, here’s one we never expected but are now raving about: Samsung Galaxy Buds x Laneige Neo Cushion limited edition set in Phantom Violet inspired by the similar square-rounded shape of the buds’ case and the cushion’s cover.

The buds and the cushion can be bought separately on Samsung and AMOREPACIFIC’s respective websites, but they can be purchased as a set for a limited time only for around USD117 during its wider release last 12 May. The cushion is now available in Singapore for SGD40 via Lazada, Shopee, or Laneige SG's website

We’re sure we’re not the only ones who fell more in love with purple because of these . Which colour do you think will dominate trends next?

Looking to incorporate this hue into your beauty look? Check out our recreation of BLAKCPINK Lisa’s Glam purple mug here.