The collection was inspired by the question “What’s at the end of the rainbow?” This led to an entire range of sunglasses that reflects the vividness of the rainbow as well as Polaroid's brand history. It was designed to make people re-think the way they look at sunglasses, enabling you to express your state of mind, free your emotions, and share your feelings through its bright nuances at every moment.
The best part about these sunglasses is that it also allows you to enjoy bright colours without the stress of encountering glares, thanks to the exclusive polarization of UltraSight lenses. Through the proprietary Thermofusion Technology, all Polaroid polarized sunglasses feature the UltraSight™ lenses for distortion-free vision. It provides unique benefits such as: glare-free vision, clear contrasts, natural colours, reduced eye fatigue, and 100% UV protection.