fashion . Bags & Accessories

Rainbow In Your Polaroid Sunnies

Get to know Polaroid's Rainbow Collection--a tribute to a colourful heritage

Polaroid has been symbolised with the iconic rainbow attached to its logo in different forms since the brand was founded. To democratize better colour, clarity, and details they created the original polarized lens in 1937. As a tribute to the colourful icon and technology, Polaroid has launched the Rainbow Collection for Spring/Summer 2015. It is a collection featuring new vivid sunglasses dressed in the shades of the rainbow--with the iconic Polaroid rainbow arc on the tip of the temple.

The collection was inspired by the question “What’s at the end of the rainbow?” This led to an entire range of sunglasses that reflects the vividness of the rainbow as well as Polaroid's brand history. It was designed to make people re-think the way they look at sunglasses, enabling you to express your state of mind, free your emotions, and share your feelings through its bright nuances at every moment. 


The best part about these sunglasses is that it also allows you to enjoy bright colours without the stress of encountering glares, thanks to the exclusive polarization of UltraSight lenses. Through the proprietary Thermofusion Technology, all Polaroid polarized sunglasses feature the UltraSight™ lenses for distortion-free vision. It provides unique benefits such as: glare-free vision, clear contrasts, natural colours, reduced eye fatigue, and 100% UV protection. 

The unique Polaroid Ultrasight mirrored lenses eyewear is available for both adults and kids in blue, green, yellow, orange, fuchsia and crystal. Now parents and their kids can effortlessly look matchy-matchy this summer!

The Rainbow Collection is now available in stores for $110