As someone who loves Japanese beauty trends, one of the brands that I’ve had my eye on for a while is Jill Stuart Beauty. The interest started with its cult status in Japan to the point that many people mistake it for having its roots there, despite actually being an American company. Apparently, the ideation for this spin-off from Jill Stuart’s eponymous fashion brand was really targeted towards the Japanese market, where the beauty line initially launched and founded its current headquarters. It's also where Jill Stuart Beauty's products are licensed and manufactured under a Japanese company.
Now, the brand's branch in beauty, despite being distributed globally, doesn’t really follow much of the Western beauty trends but rather focus its inspirations on the Land of the Rising Sun’s well-known preference for kawaii (cute) and hime (princess) aesthetics. But does it really fare as well as it's hyped about? With this, I went on a deep dive and tried out some of its best-sellers and vanity favourites — the Jill Stuart Lip Blossom and Lip Blossom Velvet, the Blend Blush Blossom, and the Birth Gem Lip Gloss — to see if they’re really more than their pretty packaging.
Jill Stuart Lip Blossom and Lip Blossom Velvet
Lipsticks are my number one makeup obsession (I couldn’t leave the house without at least three tubes in my purse) so these two beautifully packaged lippies truly set my heart aflutter at first glance. The two tubes look almost identical apart from the gem in their casing, the clear one indicating the Lip Blossom and the white referring to the Lip Blossom Velvet.