Review: Does Jill Stuart Beauty Deserve Its J-Beauty Cult Status? | Clozette

As someone who loves Japanese beauty trends, one of the brands that I’ve had my eye on for a while is Jill Stuart Beauty. The interest started with its cult status in Japan to the point that many people mistake it for having its roots there, despite actually being an American company. Apparently, the ideation for this spin-off from Jill Stuart’s eponymous fashion brand was really targeted towards the Japanese market, where the beauty line initially launched and founded its current headquarters. It's also where Jill Stuart Beauty's products are licensed and manufactured under a Japanese company. 

Now, the brand's branch in beauty, despite being distributed globally, doesn’t really follow much of the Western beauty trends but rather focus its inspirations on the Land of the Rising Sun’s well-known preference for kawaii (cute) and hime (princess) aesthetics. But does it really fare as well as it's hyped about? With this, I went on a deep dive and tried out some of its best-sellers and vanity favourites — the Jill Stuart Lip Blossom and Lip Blossom Velvet, the Blend Blush Blossom, and the Birth Gem Lip Gloss — to see if they’re really more than their pretty packaging.

Jill Stuart Lip Blossom and Lip Blossom Velvet

Lipsticks are my number one makeup obsession (I couldn’t leave the house without at least three tubes in my purse) so these two beautifully packaged lippies truly set my heart aflutter at first glance. The two tubes look almost identical apart from the gem in their casing, the clear one indicating the Lip Blossom and the white referring to the Lip Blossom Velvet.

Upon swatching, I could immediately tell that these two lipsticks are not the type to hit the preference of those who love matte or semi-matte finishes. Both lipsticks definitely border on a creamy satin finish that would easily transfer even at the most careful attempt to drink or eat. The Lip Blossom Velvet is a bit less glossy than the Lip Blossom, but both need a couple of swipes to give a semi-opaque finish. 

Jill Stuart Beauty Lip Blossom and Lip Blossom Velvet Review

Left: The gems on the lipstick cases indicate the Lip Blossom Variant; Right: Top swatch shows glossy Lip Blossom and bottom swatch shows creamy satin Lip Blossom Velvet

On the upside, I love how hydrating the lipsticks feel. They’re also not tacky or heavy despite having a very creamy finish. However, longevity obviously isn’t something to be expected. It’s also prone to creasing and smudging so I suggest you wipe it off before you start digging in your food. Overall, I think Japanese women, in general, prefer that natural-looking finish these lipsticks offer. But if you’re someone who loves your semi-mattes and mattes, these are definitely a no-go.

Jill Stuart Birth Gem Gloss 

Jill Stuart Beauty Birth Gem Gloss

Left: the Birth Gem Gloss serves great aesthetic; Middle: curved wand hugs the lip perfectly for great application; Right: bottom swatch shows ordinary clear gloss

From two lip products to the next, it looks like we’re sticking to a glossy theme with the Birth Gem Gloss. I personally love some sheen and gloss on my lips as true mattes never really suit me. Jumping in intrigued with its magic-potion-like glittery purple shade on the tube, I was actually a bit disappointed that it came off clear with just some specks of glitter when applied. I’ve experimented on black and gold lip glosses before so I had high expectations with this one and sadly, the whimsical aesthetic di not save the performance. As Ariana Grande would say, 'Thank u, next'!

Jill Stuart Blend Blush Blossom 

Moving on to blush, the Blend Blush Blossom definitely gives off that dainty and glamorous feel with its packaging. The blusher and the brush follow the same gem-like, fantasy-vanity theme as the lipsticks, which are truly reminiscent of a makeup set we’ve probably dreamt about when we were younger.

Jill Stuart Beauty Blend Blush Blossom

Left: The Blend Blush Blossom channels vintage beauty vibes with its quaint packaging; Right: swatches of illuminator and blusher 

The blush has two separate pans, one is the cheek colour and the other is the highlighter. I was a bit sceptical when I swatched the two because despite the intimidating pigment it shows on the pan, it looks almost non-existent on my finger. But when I finally applied it, it was actually pretty good. The colour payoff on the skin isn’t as bold as it looks on the pan so despite it being a hot pink colour that shouldn’t have looked good on my skin tone, it worked. It gives a really natural but noticeable flush that complements the skin to look glowing and healthy. The highlighter isn’t as blinding as those seen on Instagram trends, but it delivers a lit-from-within glow that’s perfect for an everyday casual makeup look. Out of all the products from Jill Stuart that I’ve tried, this is actually my favourite. 

Overall thoughts 

Jill Stuart Beauty Bestsellers Review

Jill Stuart Beauty has some hits and misses, at least with the set of products I got to try. It’s quite tricky to recommend these products because upon trying things out, I realised that it really is targeted towards a very niche audience. I, for one, was pretty satisfied but I can see and understand why it would confuse others of Jill Stuart Beauty’s cult following. If you’re a casual buyer looking to consider this brand’s products, I’d say go for the Blend Blush Blossom as it offers more versatility towards a range of beauty preferences. The others, on the other hand, fall entire up to your preference.

Next, learn more about J-beauty favourites with these select picks



We always love a good beauty multi-tasker. Getting multiple benefits from just one product? Sign us up! So as beauty junkies, we were pleased to learn that Clarins just released new makeup products that promise to give that vivid glow of cosmetics as well as nourishing powers of skincare. 

Woman doing another woman's makeup using Clarins' new makeup launches

Makeup demo featuring Clarins' new makeup launches

Last 1 August, multi-tasking beauty products for you to love were introduced at the Clarins Makeup Marché held at The Botanic in Singapore. With Clarins Joli Rouge Lacquer, Joli Blush, Everlasting Youth Fluid, and Natural Lip Perfector, you can get the best of makeup and skincare all-in-one. Give your skin its much-needed TLC with Clarins’ new makeup launches created with organic and skin-loving ingredients.

Cover the bases

A woman putting a drop of Clarins Everlasting Youth Fluid, a liquid foundation, on her wrist

Everlasting Youth Fluid, SGD60

Get the best of Clarins skincare and makeup combined in this uber-powerful yet ultra-light foundation. Available in 24 shades to fit all complexions, Clarins Everlasting Youth Fluid promises to blur all spots and imperfections. To further make your look flawless, the liquid foundation’s creamy texture is infused with chicory plant and red jania extracts that help restore your skin’s youthful glow, making it smoother, and firmer in an instant. 

Get cheeky

Clarins Joli Blushes in three pinkish and peachy shades

Joli Blush, SGD55

Give your cheeks some colour with the Clarins Joli Blush that comes in six cheeky colours. Though it is ultra-pigmented, this blush that adapts to all types of skin tones lets your skin breathe with its fine feather-like texture. Fun fact: It’s also the first Clarins blush to be infused with nourishing hazelnut oil. If that isn’t enough, this blush fights skin ageing caused by pollution with its Anti-pollution Complex. And because of its pocket-friendly size, you can have your beauty touch-ups you wherever you go. 

Pucker up

Different shades of Clarins Joli Rouge Lip Lacquer and Clarins Natural Lip Perfector on display

Left: Joli Rouge Lip Lacquer, SGD40; Right: Natural Lip Perfector, SGD33

To finish off your look, Clarins’ new makeup launches offers two treats for your lips: Joli Rouge Lip Lacquer and Natural Lip Perfector. If you’re looking to get the moisturising benefits of a balm and the intensity of a lipstick, opt to wear Clarins Joli Rouge Lip Lacquer. Don’t be intimidated by the striking colour and vinyl shine of its five new shades as its creamy melting texture still hydrates and soothes your lips. For those who prefer something more lightweight, try out Clarins Natural Lip Perfector that contains shea butter for up to four hours of moisture. Now in four new shades, it gives you the colour-shine of the gloss minus the sticky feel. With these two, you’ll be sure to feel extra good about your plumper and softer pout. 

Women trying out different Clarins makeup products

Spotted Clozette Ambassador maybelinesim and Clozetter winterchee trying out Clarins' new makeup launches.

Experiment with new looks and nourish your skin while you're at it with Clarins’ new makeup launches. They're everything you need for a healthy and happy glow. Feel good and show your best self.

Looking for another bold makeup trend to try? See if neon makeup is for you.



As city-dwelling people, we’re no strangers to the many factors that can affect not just our dispositions but also our body. Add to that the hectic lifestyles we live and we’ve got more than a good reason for wanting to detox every part of our routine — our beauty regimen included. There are countless ways to do it, but the one to consider is using charcoal. Not that kind of charcoal! Activated charcoal has been used by many in different parts of their routines because it has purifying and detoxifying properties. If you’re new to the idea, let us help you out. Here are three ways you can use charcoal for beauty.

For purifying your hair

Being out and about makes your hair a magnet for dust, smoke and dirt. Just like for your skin, these particles are damaging to your hair’s health. Make sure you’re removing these from your hair but still maintaining its health. The new Pantene Micellar Charcoal is perfect for this.

Aside from the proven cleansing effects of micellar technology, the infusion of detoxifying charcoal magnetic reaction from the white charcoal extract in the formula ensures that your hair and scalp are free from micro-dirt. While it pulls out the bad things, it’s also made with nourishing ingredients that deeply nourish the hair — leaving you with tresses that are thoroughly cleansed and ultra-healthy. You’re sure to not only feel its purifying prowess but also smell it with its Fresh Leaves with Mosa-Mint scent.

For detoxing your skin

We all know how important exfoliating is on the skin, so making it part of your skin is a must. Doing so removes dead skin cells and reveals healthy skin. If you’re scared to delve into the world of acids, a milder approach would be using charcoal masks. They gently lift off impurities from your skin and prepares it for nourishment.

For whitening your teeth

A black product to make your teeth white? It might sound ridiculous, but don’t knock it ‘till you’ve tried it. Use a charcoal-infused toothpaste as part of your daily routine to lift off particles that promote yellowness on your teeth. It helps detox your oral area, too!

Incorporate charcoal into your routine and get the Pantene Micellar Charcoal Shampoo here and the Pantene Micellar Charcoal Conditioner here.