Will You Buy From Rihanna’s Rumoured Luxury Brand With LVMH? | Clozette


When Rihanna was spotted wearing a mysterious pair of oversized sunglasses this week, everyone had their own speculations. Some say that it may be in connection with a new music album. While others are convinced that Rihanna will be expanding SAVAGE X FENTY to include accessories in its offerings. However, it looks like the answer may be none of the above. It turns out the multihyphenate pop star will be launching a luxury fashion brand with LVHM, the same company that owns Louis Vuitton, CELINE and Dior, according to WWD



To say that this is a milestone for both the luxury conglomerate and the multihyphenate is an understatement. LVMH, who hasn't launched a house since Christian Lacroix in 1987, will be creating a luxury brand with a female designer of colour for the first time. It's noteworthy that the collaboration came during a time when the luxury industry is facing challenges brought by the rise of fast fashion and gaining severe criticism over lack of inclusivity. Could having Rihanna, who is famed for her disruption of industry norms, onboard be the solution? All signs point to yes.



Even though Rihanna doesn't have a degree or any formal training in fashion, she has proven herself to be a savvy businesswoman with a keen understanding of what people want as evidenced by the success of Fenty Beauty and SAVAGE X FENTY. More importantly, she has an established fanbase and undisputable clout. Luxury brands are finally recognising that inclusivity sells and there's no one who sells it better than Rihanna. 



If there's anything we've learned from celebrities who have delved into fashion, it's that having fame can be a good start for your brand but it's not the only thing that will keep it alive. Take for instance the Olsen twins and Victoria Beckham who successfully crossed over to fashion territory and became authorities in the industry. But in doing so, they had to embrace being a fashion designer over keeping their entertainment career alive. It's not far fetched to think that Rihanna may be heading the same path. 




Establishing a luxury fashion house is not an easy endeavour. It will take time for any brand, even those that are founded by celebrities, to fully earn recognition and respect. Aside from the price point and beyond the craftsmanship, luxury lines are usually rooted in heritage and prestige — two things that can't be achieved in an instant.


But recently, new definitions of luxury that reflect the modern climate have emerged. To Stella McCartney, luxury means creating sustainable clothes. "Luxury does not mean landfill — it means forever," she says. With that in mind, we wonder what new meaning Rihanna will bring to the table.


(Cover photo from: @badgalriri)



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While others love minimalism, there is still a vast majority of people who live and breathe for bold colours. And if you clicked on this, we assume you're one of them! So if you're looking for your daily rainbow aesthetics fix, these photos from the Community will definitely serve you a visual feast. 


Chameleon


(Photo from: Estherksz)


Artist's palette


(Photo from: carerynn)




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Already planning your Chinese New Year 2019 outfit but don't know where to start? We say drop your usual cheongsam and mix things up by adding new elements to your typical ensemble. From dresses to shoes to accessories, elevate your CNY look with these pieces that will have you welcoming the Year of the Earth Pig with a chic and elegant bang. 


Cassey Gan Printed dress with shoulder straps


SGD279


Coming from SocietyA's Noveau CNY 2019 Oriental Collection, this beautiful tunic dress makes for both a perfect standalone or layered piece on your outfit. The mix of basic colours and bold prints add a festive touch to the look without being too overwhelming or in-your-face and the asymmetrical hem gives a hint of elegant edginess that makes it a great choice.  


Yard Yarn Hiro Earrings


SGD34 


Going for a more muted or minimalist outfit this year but don't want to have a 'boring' ensemble? Swap your usual hoops with these unique statement earrings embellished with grommets and pearls from Yard Yarn. Not only is it a great complement to most necklines and hairstyles but it's also the perfect accessory if you want to have a focal piece that can elevate your look without being too overwhelming.


Ray-Ban CNY Special Edition


Price unavailable


It's no myth that a pair of sunnies has the power to transform a look to a new level of coolness and we've found the perfect one just for CNY. This Ray-Ban Special Edition release for the Lunar New Year will surely win the approval of anyone you're meeting for the festivities with its crystal clear transparent frames and washed Bordeaux lenses in a rosy tint to ensure you see life in rose-coloured lenses — literally — to symbolise a year-round optimistic outlook. Plus, with the tradition of adding a bit of gold into the mix for luck, this pair has the words "Special Edition" engraved in gold on the right temple frame. Sweet, right?


ECCO SP 3 Backpack in red



SGD399.90


A CNY look is never complete without a red fashion piece and this practical and chic backpack is just the ideal pick. The perfect necessities case for visiting relatives’ and friends’ houses during the Chinese New Year, this is exquisitely crafted with ECCO Camelia leather and is designed to ensure a minimalist yet timeless appeal. Did we mention it's also very roomy, giving you all the space you need for the oranges and red packets you're going to collect?



Malone Souliers Emanuel Ungaro Amelie 100 leather ankle boots



USD436


Celebrations often call for us to put our best looks forward, making it the perfect time to try something sleek yet experimental, like these Amelie ankle boots, for example. This '80s-inspired pair made from smooth Italian leather and embellished with graphic zigzags will definitely add some spunk to any look and can be paired nicely whether you're going for jeans, skirts, or even dresses. 


Roxanne Assoulin Gold Standard set of five silver and gold-tone bracelets



Price unavailable


Looking to add some shine to your look? String one of these bracelets on or stack 'em up to give yourself an elegant arm candy for the occasion. The balance of silver and gold is a great accent to any outfit and will definitely pop more if you choose to wear red in light of the festivities. 



Joseph Silk-blend turtleneck sweater



USD320


We know that planning a festive outfit can be stressful so what do you say about a piece that's a standout even without trying? A perfect in-betweener when gunning for a casual yet well-put-together look, this gorgeous tomato-red turtleneck just speaks classy and elegant minus the strenuous effort. 


Start the Lunar New Year with some self-care with these tips.





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