Shilla Launches First-Ever Beauty Loft In The World | Clozette

At the height of every traveller’s Singapore Changi Airport experience is the tax-free shopping, now made even bigger, better and more luxurious by global travel retailer, The Shilla Duty Free. In celebration of its first year anniversary at Changi Airport, The Shilla Duty Free officially launched the world’s first ever luxury beauty and spa concept in a duty free store on Monday.



Ribbon cutting ceremony at the official launch of The Shilla Beauty Loft.


Now not only can you shop to your heart’s content thanks to the extensive beauty ranges and tax-free prices, you can also hit The Shilla Beauty Loft for some pampering spa treats before boarding your flight.



Media and guests were treated to a music performance by singer-songwriter, Nathan Hartono.


Step into the mezzanine level of Shilla’s Terminal 3 Departure Central duplex store and you’ll be spoiled for choices by four prestigious beauty brands – Chanel, Dior Beauty House, Luxury Skincare Bar by La Prairie, and SK-II PITERA Lounge – all firsts of their kind in an international airport.



Heading to the mezzanine level of Shilla’s Terminal 3 Departure Central duplex store.


What can we say? The Shilla Beauty Loft is a haven for the glamorous jetsetter.

Chanel Beauty Lounge




Yet to unveil its magnificent glory during press day, the Chanel Beauty Lounge is the brand’s first exclusive beauty lounge at Changi Airport. A sophisticated, private area with its exterior coloured in Chanel’s classic black and white, clients will be hosted by a concierge and can choose from a menu of skincare, makeup and fragrance services. Access to the Chanel Beauty Lounge is strictly by invitation only.



Dior Beauty House



The Dior Beauty House is the first of its kind in an airport worldwide.


The very first of its kind in an airport worldwide, the Dior Beauty House offers a series of exclusive services – from fragrance consultations featuring the 12 exquisite House of Dior scents, the Dior La Collection Privée, to express facials, hand massages and makeovers – for an exquisite pre-flight beauty experience. Open to walk-in customers, each service will last between 10 to 30 minutes. 



Enjoy fragrance consultations featuring the 12 exquisite House of Dior scents, the Dior La Collection Privée.


If you’re catching a short-haul flight, we recommend you to enjoy a pre-flight flash makeover by Dior, so you can hop off the plane looking fresh and ready for your globetrotting adventure. Heads up for the beauty aficionado: if you’re lucky, you may also catch rare previews of limited edition Dior products and exclusive collectibles like the L’Or de Vie La Cure Millésime 2014. 



Luxury Skincare Bar by La Prairie



La Prairie offers skin-pampering rituals from the La Prairie Art of Perfection treatments.


Offering a range of targeted facials from the La Prairie Art of Perfection treatments, each skin-pampering ritual uses La Prairie’s signature products, such as the iconic Skin Caviar, to revitalise and uplift the weary traveller’s skin.


Waiting for your La Prairie appointment? Make yourself at home – wind down at the lavish sofa lounge area and help yourself to the light complimentary refreshments. The beverage menu includes an interesting list of teas and cocktails named after the various La Prairie skincare ranges. La Prairie services are by invitation only. 



SK-II PITERA Lounge



The first-ever SK-II PITERA Lounge offers four private spa rooms for a complete restorative treat.


For jetsetters looking for an indulging facial fix to prep their skin for a gruelling long-haul flight, the first-ever SK-II PITERA Lounge offers four private spa rooms for a complete restorative treat. The esteemed Japanese skincare brand provides facial and massage services that range from an express 15 minutes up to an hour, each specially tailored for a seasoned traveller.   


Prior booking for SK-II services is advised, and walk-ins will be subjected to availability. 


The Shilla Beauty Loft is located at The Shilla Duty Free Terminal 3 Departure Transit Central store in Singapore Changi Airport.

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On October 6, the House of LUX opened its doors to the Philippines’ most beautiful and fabulous faces, as the globally iconic brand was finally introduced to the local market. LUX is a brand adorned by women all over the world over for its perfumed body wash and bar soap collection which has alluring fragrances, fine ingredients, and exotic flowers.


Crafted by master perfumers from New York, London, and Paris, the New LUX Perfumed Bath Collection is finally here in the Philippines to give the modern day Filipina the luxury of bathing with perfume every day.


A LUX Film By Jason Magbanua

by Lux Philippines




This star-studded event of media and VIP guests was held in Valkyrie at The Palace, and for the special event this prestigious bar took on a new look.




We were captivated as we experienced bathing with perfume through a multi-sensorial evening that featured gorgeous deep purple flower walls and the magical fragrance of Lux. 




The Clozette team also explored the different vignettes and creative setups that served as colourful Instagram backdrops!




What took centre stage was the illuminated stage of LUX-- filled with more deep purple flowers, lights, and the fragrant smell of LUX's Magical Spell--an alluring scent that enveloped the guests in luxury.  



The event commenced as host Apples Aberin conversed with the guest of the night, Perfume Expert from New York Nicole Mancini, about fragrances and how it creates certain emotional experiences in a person’s life. As the woman behind scents for Rihanna, Victoria’s Secret, Juicy Couture and St. Regis Hotels, Nicole Mancini took us through a fragrance masterclass. She revealed the art behind crafting fine fragrance as we re-created LUX’s signature variant, Magical Spell. 


  


Within the statement fragrance lies key notes of the rare Black Orchid, with opening notes of Juniper Oil, amidst a captivating blend of dark woods, golden amber, and vanilla bean. 




The Clozette team had fun as we dipped, dropped, and sniffed our way to creating our own versions of the scent and got to take it home in personalised glass bottles!





Clozette also witnessed Unilever Philippines’ Marketing Director for Skin, Mian Datu-David, as she talked about how Unilever created the magic behind Bathing with Perfume Every Day with LUX. 




She says “Scents play an important role in the lives of Filipina women. A whiff of a familiar fragrance can take a person back to days thought to be forgotten, or to remembering precious moments. Fine fragrances that evoke such emotions have been captured so well in the Lux bottle, and has never before been seen in a body wash, which is why Unilever Philippines believed that now is the perfect time for LUX.”




To cap off the night,  LUX unveiled their roster of Ambassadors that included famous names from Manila's entertainment industry such as Isabelle Daza, Solenn Heussaf, Kelsey Meritt, Mikaela Lagdameo-Martinez, Vanessa Matsunaga, and Phoemela Baranda. They also got influencers such as Krys Uy, Nicole Andersson, Janina Manipol, and Jessica Yang.  




With a spectacular showcase that delighted and engaged all our senses, we truly experienced how Bathing With Perfume Every Day with LUX can make women feel fabulously feminine everyday. 




The new LUX Perfumed Bath Collection is available in both perfumed body washes and bar soaps. Take your pick from Magical Spell, White Impress, Soft Touch and Love Forever. 


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Just when you thought your makeup brands couldn't get any better--they do. Aside from producing items that immediately become part of your holy-grail list, having cute packaging, and exciting collaborations, they give you one more reason to fall in love with them even more. Two words: Membership Perks.  


Here are 4 more reasons why you’ll fall deeper in love with your favourite makeup brands and stores! 


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Discounts




Wanna make your wallet a bit happier every time you buy makeup? Get a membership card and score discounts! The best time to utilise those member discounts is on your birthday month. Missha, for one, gives you 25% discount while Laneige gives 20% on your first purchase during birthday month. Etude House goes via points system that when accumulated, you can use to offset on your purchases. Sephora, on the other hand, entitles you to a 10% discount once you have purchased $250 in a year, which won’t be that difficult since there are so many things you can buy there.

Free Makeovers




You may be an expert when it comes to makeup or skin care, but when Etude House gives a free personal beauty class with two of your friends on your birthday month, give it a go. Make it your intimate birthday makeup party! YSL also offers the same makeover but make sure to schedule an appointment early on.



Free Gifts




Upon signing up for membership, some beauty brands give welcome packs that include samples of their best selling items. Or, if you go to Sephora and TheFaceShop on your birthday month, members can enjoy gifts without needing to purchase any item. Other brands like Guerlain and Bobbi Brown have point systems where, once you reach the specified points, you can get a full-sized sample. You can also get freebies when you spend a certain amount. 



Exclusive Invites




While industry insiders usually get a VIP pass to events, those of us who belong to the other side of the spectrum can just hope for those exclusive invites to be sent to our emails c/o our membership. However, at Sephora Singapore, if you are a black card member, it entitles you exclusive invites to product launches. Just make sure to RSVP as soon as you receive the email blast!


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