One might think that after earning almost USD10 billion last year in in-store and over-the-counter sales, beauty giant Shiseido would keep the shopping experience for their clients traditional — at least for a little while longer. But the brand's CEO Masahiko Uotani begs to differ. In his perspective, people are already turning to online shopping, even when it comes to beauty, and he wouldn't want to be the last one to jump on that train.
This is why the Japanese brand, which also has Laura Mercier cosmetics and Dolce & Gabbana fragrances under their belt, sought for solutions in partnering up and even buying tech start-ups in Silicon Valley to amp their knowledge in augmented reality, artificial intelligence (A.I.), and other technological advancements that will shape up online beauty shopping in the near future.
Some of their recent acquisitions include Olivo Laboratories, which specialise in artificial skin technology, and MatchCo, a California start-up that develops software that allows customers to use their smartphones to create customised foundation.