Shiseido My Japanese Beauty Pop-Up: An Experience For The Senses | Clozette


We at Clozette have always been big fans of Shiseido products. This Asian brand continues to prove that quality beauty products can be made by marrying Eastern oriental knowledge with the best technological advances. This is why we were very excited to drop by the My Japanese Beauty Pop-Up Store to discover the secrets of Japanese beauty through a special multi-sensorial experience featuring their brands Anessa, Senka, and Tsubaki.


Shiseido's My Japanese Beauty Pop-Up Store

My Japanese Beauty Pop-Up Store along Orchard Road, outside Ngee Ann City


For this special pop-up, Shiseido flew in eight historical artefacts from the Shiseido Corporate Museum in Japan. This is the first time that these items were brought out of the country. Some of these artefacts are first-generation Shiseido products, such as Tsubaki’s Classic Shampoo and Conditioner, Anessa’s Sunscreen Milk, and Senka’s Perfect Whip. They created a fantastical and educational museum-like extravaganza within the small intimate space found along Orchard Road.

A Taste of Beauty


A Taste of Beauty

Trying out the special collagen tea at A Taste of Beauty station


In a state-of-the-art display, this pop-up store fully immerses the visitor in the space through sound, music, and animation — all triggered by your footsteps as you approach and enter each room. We began our journey through Shiseido’s history with a theatrical tea-brewing experience. They customised a special collagen tea just for us as we learned about the impressive achievements Shiseido has gained over the years.


The Aroma of Nature Meets Imagination


Tsubaki Room

Left: The Tsubaki area with its interactive history wall; Right: Clozette Ambassadors Cindy Tan (@lecinlurvee) and Chloe Teo (@chloetwl)


We also got to know Tsubaki, Shiseido's premier haircare line from Japan. Upon entering the area, you're welcomed by the delicious aroma of the Tsubaki Garden, a spectacular indoor plant paradise. In this room, we not only got to know Tsubaki better but we also took a sensor-powered quiz to match our hair type and texture to the right products from their collection.



Where Your Beauty Dreams Come To Life


Senka Room

The bright Senka room filled with Senka goodies.


Next, we stepped into the Senka room where we learned how to achieve that enviably clear, moisturised bare skin through their interactive product bar. We also saw some of their cult-favourite facial foams on display, as we discovered more about Senka’s story.


The All-Seasons Shield


Anessa Room

The immersive Anessa area with its animated wall projection.


We traipsed into the next area, where we learned why we should be wearing sunscreen all-year-round with everyone’s well-loved suncare brand Anessa. We jumped on the chance to capture stunning IG-worthy photos in front of the animated wall projection found only in this room, all while the hypnotising display transitioned between the four seasons. Then, we were given tips on how to best care for our skin with Anessa’s sun care secrets at their immersive learning bar.


The Faces of Anessa and Senka

Left: The face of Anessa, Joanne Peh, attended the event accompanied by her husband Qi Yuwu. Right: The face of Senka, Jasmine Sim in the Senka room during the launch of the pop-up last 20 September 2019.


The pop-up opened on 20 September, which was attended by the face of Anessa: the beautiful Joanne Peh, accompanied by her husband and fellow actor Qi Yuwu. The face of Senka, Jasmine Sim, was also there in attendance looking radiant and fresh with her dewy, glowing skin.


Finally, if you find yourself wanting to buy items that were displayed throughout the pop-up you can visit the last Watsons station. Visitors can get up to 30 per cent off on purchases made inside the pop-up store. The pop-up is open from 11 AM to 9 PM on weekdays and until 10 PM on weekends.


If you want to have this interactive shopping experience but won't have the time to drop by Orchard Road, you can access it digitally through the Watsons app and website. You can also scan the products’ QR codes to read up on their descriptions before adding them to your cart.


Visit the My Japanese Beauty Pop-Up Store located along Orchard Road (just outside of Takashimaya) until 20 October 2019.


Read up on the latest Shiseido launch here.
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J-beauty is finally getting everyone’s attention, especially with Japanese drugstore beauty faves now becoming widely available here in the region. Aside from their premium quality, Japanese skincare has been highly regarded because of their use of potent ingredients. There’s no question regarding their effectiveness because some of the most popular natural ingredients they contain have been used for hundreds of years to nourish the skin. Want to get on the J-beauty hype? Look for these tried and tested Japanese skincare ingredients next time you shop.



Green Tea


Green tea powder


A great antioxidant, green tea has been used to ward off free radicals from the skin that causes acne. No wonder it has become such a popular skincare ingredient, not just in Japan but all over the world. What’s great with green tea is that it protects by maintaining its pH balance, so infection is prevented without leaving you too dry or too oily. Try out the cleansing effects of one of the most beloved Japanese skincare ingredients with Boscia Matcha Magic Super-Antioxidant Mask.


Rice


Rice plant


We tend to overlook this one as we so often see it as a staple on our dining tables. But did you know Japan has been using rice as a skincare ingredient for ages now? That’s right. Rice, or rice bran, specifically, is one of the most-trusted Japanese skincare ingredients of geishas. Aside from having antioxidant qualities, rice bran is known to soothe and smooth the skin. Hydrate your skin with a product like Kuramoto Bijin Komeyu Oil Essence. Containing cold-pressed rice bran and germ oil, the essence is rich with Vitamin E, perfect for battling the signs of ageing.



Camellia Oil


Camellia flowers


Looking to improve your skin’s elasticity? Set your sights on camellia oil that’s full of Omega 6 and other fatty acids that nourish the skin and tame redness. The natural oil is extracted from a flower called tsubaki or Japanese camellia. Used to heal minor tears and scars, the oil boosts skin cell renewal — perfect for acne-prone skin and those plagued with skin ageing. A product like the Tatcha Gold Camellia Beauty Oil won’t feel greasy, so you won’t feel heavy despite the moisture.



Cherry Blossoms


Cherry blossoms


Of course, there are the sakura or cherry blossoms, which are perhaps one of the most popular Japanese skincare products in the market today. Like the camellia oil, sakura extract is rich in essential fatty acids, so these pinkish blooms are great for repairing the skin’s natural barriers and soothing the skin. Not only that, but they're also a rich source of caffeic acid and other anti-oxidants. To get supple and smooth skin, try to incorporate Shu Uemura Sakura: Hydrability Sakura Rose Petal Mask into your beauty routine.



Reishi


Reishi mushrooms are potent Japanese skincare ingredients.


They might look weird, but reishi mushrooms are one of the most valued Japanese skincare ingredients. Known since the ancient times as the “mushroom of immortality”, these kidney-shaped fungi boosts your body’s vitality with their high anti-oxidant content. The herbal shroom helps blood circulation and fight toxins that cause premature ageing. Shiseido Ultimune Power Infusing Concentrate harnesses the power of reishi, so include it in your daily skincare routine for a younger-looking complexion.



Next, grab these affordable J-Beauty products on your next Japan vacay.

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With the haze and the other environmental pollution going on around us, nothing is more important than giving our skin the TLC that it deserves. Since it’s working double-time with the increasingly harsh environment we expose it to, we should be doing our due diligence in finding products that will protect and cleanse it well. From layering on sunscreen before you step out of the house to double-cleansing at the end of the day, these little rituals will help keep your skin healthy and glowing in the long run.


Sothys' Detox Energie Launch Event


With that in mind, French skincare brand Sothys Paris invited us to a cosy and intimate event at the Colony Coworking Space in Q Sentral in Malaysia last 23 September to witness the unveiling of the new Detox Energie™ skincare range. The event included a face yoga session, which wakes up your facial muscles and skin — similar to how a jade roller stimulates blood flow as you put on your skincare.

Know your skincare


Ingredients Station


Before we introduce the products in the collection, let’s talk about ingredients. There are three key ingredients that make the Detox Energie™ something that you should definitely try. First is the organic elderberry extract, which provides the skin with 92 per cent anti-pollution protection — something we all need with the haze! The collection also contains peptides, which detoxify your skin of toxic molecules found outdoors, indoors, and even within our bodies. Lastly, the collection uses organic Siberian ginseng root extract to boost your skin’s energy. This means your skin gets a power-up in absorbing your skincare products and synthesises it quicker for faster results.


Your new pollution-fighting starter kit


The Detox Energie Collection


Now on to the products. Sothys included five new products in this collection. Some items can be used day and night while some are best used during the day. Ahead, a rundown of the products, when to use them, and how to use them to get the best results.



Energizing Serum



Up first is the Energizing Serum, which can be used day and night. This helps the next products you apply sink into your skin quicker, which will deliver visible results faster. Gently massage it onto your skin before you move on to other products. This is one of the items that really caught our attention, as it provides a layer of protection from the pollution which may get through the other products that sit on top of it. It also has a nice subtle fragrance, if you don't mind a mild scent in your skincare products.


Depolluting Youth Cream


Next is the Depolluting Youth Cream, which you use after the Energizing Serum. Use it day and night to provide a protective barrier between your skin and pollutants as you go about your day, and then massage it onto your skin to help draw out residual impurities from your skin as you sleep.



Instant Energizing Corrector


Now, we all love makeup with skincare-based properties. We also love multi-functional products. You get both with the Instant Energizing Corrector, which you can use during the day as a makeup base or primer. This is another one of our favourites from the line because it helps your makeup last longer throughout the day while brightening up your skin. It transforms your skin's texture upon application, correcting any unevenness in your skin tone. 

Protective Depolluting Essence


Take your skincare a step further with the Protective Depolluting Essence for day and night. In tandem with the other products in the collection, it protects from and detoxifies your skin of pollutants and impurities gathered throughout the day.



Energizing Radiance Ampoules


To round off the collection, we have the Energizing Radiance Ampoules. Perfect for daytime, blend it with your foundation for a more glowing and radiant complexion.


Take it up a notch


Detox Energie Treatment


If you have some time and really want to pamper your skin, you can visit their outlets for an in-salon treatment. Their Detox Energie™ Intensive Treatment will give you two hours of skin-clearing and energising goodness. It begins with an intense detoxifying cleanse, which draws out the gunk and impurities from deep in your skin, leaving behind a fresh canvas. They will then introduce anti-pollution protection, which protects your skin from the harsh environment. This is then followed by youth oxygenation, breathing new life into your skin. After all this, they’ll do a skin rebalance to help your skin recover. A mask system is then used to protect and detox your skin from pollution. They end the treatment with a protection finish, a final protective layer that shields your skin from external impurities.


Want to know more? Here’s how you can stay fresh during hazy days.
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