Will You Subscribe To Shiseido's Monthly Skincare Service? | Clozette

There's really no stopping innovations in beauty technology today. Following the news of wearable skincare and YouTube launching AR makeup try-ons now comes Shiseido's new skincare subscription service. The Japanese beauty and skincare company introduces Optune, a 10,000 yen (~USD92) monthly subscription service that uses a smartphone app and a serum dispenser to deliver a bespoke and optimal skincare experience to its user. The service is said to be the solution for those who find it hard to get the right products for their skin woes. But how exactly does it work? 

Scan, analyse, deliver

Just like most of today's tech advancements in beauty, Shiseido's Optune makes use of the power of our smartphones to start working its magic. Using the iOS software the company has developed, the user is asked to take a photo of their skin to detect surface-level skin conditions. It then takes its analysis a step further by asking the user to input other factors that could affect their skin, such as one's menstrual cycle, sleeping patterns and other lifestyle attributes to ensure a more accurate assessment. 

The results are then sent to the cylinder dispenser that is said to cover and detect 80,000 skin patterns to ensure you find the right serum mix to match your skin's needs. The perfect concoction is made possible by installing five cartridges called Optune Shots to the dispenser, which is given to the user based on the information they input upon their application of the service. 

Innovative but not exactly new

As we mentioned previously, while this is an interesting development, it's not exactly something jaw-dropping at this point. After all, there's Clinique iD, which allows you to customise your moisturiser; there are also brands like Curology, Kiehl's, and Skin Inc. that offer concoctions for more bespoke yet uncomplicated skincare. And of course, who could forget The Ordinary's budget-friendly mix-and-match philosophy?

But what may be the upside to Shiseido's service is the idea of commitment and constancy. Similar to how you finally subscribe to the gym to push yourself to workout, this service may just be the answer if you find it hard to retain a routine due to your schedule (or any other excuses!). This is because not only is it an investment given the price, but it's also an appliance that would be glaring at you if you don't use it. 

But is it worth it?

Just like any other emerging beauty product, trend or tech, only time will tell if something is truly worth what it's promising. In the case of the Shiseido Optune subscription service, paying USD92 a month isn't exactly friendly on the budget. But as we highlighted earlier, it really depends on what you want to get out of your skincare experience. For us, we have yet to see where this tech will take us and what the reviews will say. 

Shiseido Optune Skincare Subscription Service

(Photo from: shiseidogroup.com)

Still, don't let this stop you if the Shiseido Optune subscription service piqued your interest. Optune is still not available outside of Japan, but the beauty company is looking to expand the service soon globally for more people to try, enjoy, and invest in. This serves as good news since it will give you more than enough time to think about your decision.

(Cover photo from: shiseidogroup.com)

Don't miss out on more beauty tech news by checking out our Insider Roundup.



Every makeup enthusiast knows that no look is complete without lipstick. Whether it be as bold as deep red or as understated as muted nudes, having a lovely lippie definitely enhances your beauty. Looking for fun new colours and finishes to add to your kit? Look at these snaps of the Clozette Community’s lipstick stash. Show your lips but better with one of these hottest hues.

Pink parade

A line of liquid lipsticks in varying pink shades

(Photo from: StilettoesDiva)



After a long tiring day at work or when we wake up in the morning, we look forward to having showers. Some people hate cold water in the morning, while others love it for a reason. Many people say it’s best to wash with hot water after work, but others disagree. But does it really matter?

Well, yes, it does. Apparently, the temperature of the water used for shower matters for one’s wellness but a debate doesn’t have to commence. Regardless of the temperature, both hot and cold shower work like magic and offer a lot of therapeutic benefits. Here’s how and why.

Why go for a cold shower?

A cold shower generally helps reinvigorate the skin without drying it out unlike when a hot shower is taken. Doctors also say that cold shower calms itchy skin. When washing your face, it’s nice to start with warm water to open the pores and then finish it with cold water, which tightens the pores after you clean out the dirt.

(Photo from: JulieAnnLozada)

While the majority hates it in the morning, a cold shower boosts energy so it’s best taken before you do anything else after waking up. It increases alertness, heart rate, and oxygen intake so it prepares and motivates you to do your daily routine. Another thing is because our body reacts quickly when cold water hits us, blood circulates faster to keep our normal body temperature. Just finished a tough workout? Try a cold shower to help repair and restore your sore muscles.

The downside is, when we’re sick or feverish, our body feels cold at times and showering with cold water will not make us feel any better. Very low temperature tends to attack our weak immune system and we’ll surely end up having colds.

Why go for a hot shower?

(Photo from: amandayong)

Like a cold shower, hot shower also has the power of resolve stiffness of the muscles. The tight feeling upon our shoulders, limbs, back, and arms relax when a hot shower is used. It’s even better if you own a shower with pressure so you can experience a bit of a massage.

Have some trouble sleeping? A hot shower can put you to sleep, since it works to relax the nerves with a warm feeling, especially after a chilly day.

Had a tough day at work? Pick hot water for your shower today. It reduces tension in our body and helps us overcome stress. Studies show that when a hot shower is taken, the brain releases more oxytocin, a hormone that acts as a chemical messenger and plays a vital role in one’s social and personal behaviour, including anxiety and trust.

(Photo from: megannmonday)

On the flipside, because of the heat, our skin dries up after a long hot shower. This also goes for our hair. The higher the temperature of our shower, the more hair ends split and get damaged.

People who suffer from cardiovascular diseases or hypertension are not advised to take hot showers. The hot feeling from a high temperature triggers higher blood pressure.

So as you can see, there's no need to pick a side, but keep in mind how and why hot and cold showers work.

(Cover photo from: megannmonday)

Aside from taking a shower, here are more ways to de-stress.